Principal UX Design Manager @ DMX: Working on the future of productivity. From February 2015 to Present (11 months) Principal UX Design Lead @ Information & Content Experiences (ICE): Lead design team responsible for the 2014 redesign of the MSN homepage and it's common framework/controls. From September 2014 to February 2015 (6 months) Senior UX Design Lead @ Application Experiences (APPEX): Senior Design Lead on the team that delivered the News, Sports, Travel, Finance, Food & Drink, Health & Fitness and Weather apps for Windows 8, 8.1 and Windows Phone 8. From October 2011 to September 2014 (3 years) UX Designer II @ Bing: Designer responsible for the Bing Bar 7.0 and Bing for iPad. Bing for iPad became the #1 free iPad app in the App Store in less than 24 hours, has 4.5 star rating, won PC Mag Editors' Choice and a Design & Engineering Showcase Award at CES 2012. From March 2010 to October 2011 (1 year 8 months) Founder & Lead Designer @ Founder and lead designer of TapTapWorks, an iPhone development startup. Was responsible for logo, icon, website and UI design. TapTapWorks successfully launched resuMe Editor into the Apple App Store in October 2009. Since its launch, resuMe editor has experienced strong sales and during its peak was positioned within the top 10 paid Business Apps in the US App Store. From January 2009 to March 2010 (1 year 3 months) Graphic Designer @ Brand Identity, Website Design, Business materials design (Presentations, business cards, tri-folds, business plan). From 2009 to 2010 (1 year) Communications Assistant & Graphic Designer @ Hired as in-house designer and marketing assistant while participating in a work abroad program. Standardized the college’s brand image throughout all its publications such as catalogs, forms, brochures, and digital media. Additionally, successfully created several ad campaigns and liaised with agents of dozens of newspapers and magazines in the Greater Vancouver area. Lastly, together with the college’s IT department redesigned the college website using updated technologies (such as social media) and designed the UI for a web-based student information database used by the registrars office. From March 2008 to January 2009 (11 months) Self-employed @ Brand identity, logo design and web development for various startup companies from a wide variety of trades including: interior design, online sales, aromatherapy, retail stores, magazines and high performance products. In each case, the projects were innovative and creative while adhering to trade specific trends and aesthetics. From concept to completion there was constant communication with clients and respect for tight timelines and budgets. From January 2006 to March 2008 (2 years 3 months)

MA, Graphic Design @ University of the Arts London From 2007 to 2007 Diploma, Design for Visual Communication @ University of the Arts London From 2006 to 2006 BA, Psychology, Chemistry @ Whitman College From 2001 to 2005 Highschool @ FDR From 1998 to 2001 Diego Baca is skilled in: Logo Design, User Interface, User Experience Design, Social Media, Web Development, Brochures, Interaction Design, Information Design, User Experience, Graphic Design, Typography, Web Design, Digital Media, Graphics, Information Architecture, Art Direction, User Interface Design