Board of Directors & Merit Award Dinner Co-Chair @ Women's Bond Club
Marketing Partner, North America @ Capco
Bachelor of Arts (BA) @
Saint Mary's College
Diana has an accomplished innovator marketing background having developed and launched multiple award winning programs that delivered profitable results cost-effectively working with impressive financial services subject matter experts within leading business and technology services firms in NYC. Proven ability to develop and implement integrated content marketing campaigns with a unique approach that includes public relations, analyst relations,
Diana has an accomplished innovator marketing background having developed and launched multiple award winning programs that delivered profitable results cost-effectively working with impressive financial services subject matter experts within leading business and technology services firms in NYC. Proven ability to develop and implement integrated content marketing campaigns with a unique approach that includes public relations, analyst relations, digital & social media, and bespoke events that drive brand awareness, thought leadership, and lead generation. Assiduous team player who assumes accountability and has a hands-on strategic advisor approach to C-level initiatives. She is a corporate member of ITSMA (Information Technology Services Marketing Association), WBC (Women’s Bond Club) and is a blog contributor for Finsider.com. Diana is a passionate supporter of a culture of opportunity and individual freedom for all, tempered by personal responsibility. Diana is on the Advisory Board of the Jorge N. Buxton, MD, Microsurgical Education Foundation; actively supports various charities, including 2nd Stage Theatre, Harlem Village Academies, Wall Street Rocks, Southampton Arts Center and International Vision Volunteers with whom she participates on a yearly mission to the Zimba Eye Hospital in Zambia She resides on the Upper East Side with her husband, Dr. Douglas F. Buxton.
Specialties: Integrated Marketing, Social Marketing, Media and Analyst relations, Lead Generation, IT Professional Services & Technology Solutions Marketing
CMO, Banking & Financial Services @ Responsible for collaboration with the EVP & President, Banking & FS in managing, developing and measuring strategic thought leadership marketing programs designed to achieve growth goals, enhance the brand, build relationships and drive new sales activity for the group From July 2014 to Present (1 year 4 months) New York, New YorkCMO Advisor to the Global CEO @ Founded in 1992, ?What If!, is a global innovation consultancy who partners with the world's most successful, forward-looking companies to invent new products, brands, services, and business models; build their in-house innovation lab capabilities, and transform their organizations for growth. Our professionals serve our clients across the Americas, Europe, and Asia with offices in London, New York, Shanghai, and Singapore.?What If!'s client partners include Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin. From March 2014 to July 2014 (5 months) Greater New York City AreaMarketing Director, North America @ Capco, an FIS™ company, founded in 1998 is a global business and technology consultancy dedicated solely to the financial services industry with 2,000 employees and 20 offices in financial centers across North America, Europe, Asia, and Africa. Current/past clients include 75% of world’s global financial services institutions.
Diana is on the Capco partner team and is Head of Marketing & PR for North America. She leads a group of traditional and social media marketing, public relations, content, and design professionals. With an account based and event marketing approach, primary focus is planning strategy and executing innovative multi-channel thought leadership campaigns in conjunction with the leadership and partner team to drive brand awareness and measurable business impact.
Accountable for the defining and executing on the marketing and PR strategies for re-launching Capco North America along with its three new practices and their leaders in 2009 - banking and wealth; finance, risk and compliance; and technology. And, in 2013 for Capco Digital and its high-tech digital lab (C Lab) located in the New York City headquarters.
2013 Silver Stevie Winner in the Small-Budget Marketing Campaign of the Year. Campaign - "Capco: We know financial services," featuring print/digital advertisements and online videos.
Marketing promotional campaign shined spotlight on six Capco partners establishing them as must-have market practitioners who represent domain expertise one can find only at Capco. Campaign was the American Business Award Winner.
Advocate for Firm’s Wall Street Rocks Sponsorship, a unique collaboration of executives across the financial and technology industry which is focused on supporting heroic Americans who serve our nation.
Managed the relationship with Consulting Magazine and Capco partners were nominated for Top 25 in 2010, 2011, 2012, 2013 and 2014 & Women's Leader in Consulting in 2011, 2012 and 2013. From June 2009 to February 2014 (4 years 9 months) New York CitySenior Marketing Director, Financial Services @ Originally, the consulting services operations component of KPMG, which became a distinct business unit in 1997, and the demerger from in 2000 and IPO in 2001, it was renamed BearingPoint Inc., becoming one of the world’s largest providers of management and technology consulting services with operations in 60+ countries and 17,100+ employees. US unit filed for bankruptcy in 2009 and Diana was recruited by two former BearingPoint EVP's to head up marketing for Capco North America and she joined the firm along with 35 of her colleagues from within the Financial Services Practice.
Diana was a member of the award winning Financial Services Industry Field Marketing Team which used had a unique marketing approach, leveraging four channels – media/analyst relations, interactive, internal sales training, external events. Primary responsibilities in leading external events, podcast and blogging programs, and media relations programs. In addition, special assignment projects included work on seven Google Launch events, twenty five Phil Mickelson client golf outings, c-level client dinners, two global Managing Director meetings, five FS MD meetings, two Global Leadership meetings, fifteen Key Account Days, a vendor sponsored internal trade show with 20 alliance partners, and a seven-city internal road show.
During six-year tenure, financial services marketing team was five-time finalist in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and a 2005 gold award winner.
Led Phil Mickelson event marketing program in 2007 and 2008.
Completed BearingPoint Executive Leadership Program at the Yale School of Management. From January 2003 to May 2009 (6 years 5 months) Greater New York City AreaMarketing and PR Director @ Internet consulting company, founded in 1997, one of the large American consulting firms during the dot-com bubble. At its height in 2000, it had quarterly revenues of US$100MM, 1,180 employees, and a stock price of US$133, all of which declined significantly. In 2001, it bought rival company iXL, in 2002, it filed for bankruptcy. CEO later joined BearingPoint to head its Financial Services Practice and recruited Diana to join his marketing team.
Worked directly with executive team, alliance partners, clients, vendors, and key media to develop and direct all integrated marketing programs, executive communications, thought leadership, and media/editorial plans. Focused on Financial Services industry marketing from 2000 to 2002. Key member, New York and Financial Services Business Unit senior management team.
Led and served as primary liaison with public relations firm, advertising agency, national media, business community organizations, and strategic alliance partners.
Provided marketing and communications counsel to the CEO, Managing Partners and key business constituents..
Provided strategy and execution support for internal and external events including recruiting, client entertainment, industry and executive visibility and community support.
Directed advertising and public relations activities, established favorable brand image with customers, analysts, employees, and the public through Direct Marketing Campaigns and Collateral; Trade Advertising Campaigns; Internal and External Communications; Corporate, Client, and Alliance Press Releases; Analyst/Alliance Relations Programs; Executive Visibility Events, and Proactive Media Outreach.
Served as brand consultant providing clear consistent counsel on vision, positioning, messaging, and graphic standards.
Evaluated programs for ROI, marketplace impact, and profitable sales/revenue growth.
Created and managed strategic partnerships with industry associations and alliance partnerships From August 1998 to July 2002 (4 years) Greater New York City AreaVP, Sales & Marketing @ World’s leading organizer of professional events for entertainment - covering full spectrum of music, television, and digital. It is dedicated to providing clients with premium-quality international B-to-B trade shows, conferences, and networking opportunities
Began as Manager, Sales and Marketing (1991/1992), promoted to Director, Sales and Marketing (1992/1994), and then to VP, Sales and Marketing. Overall responsibilities grew substantially, by becoming North/South American head, Milia – the annual international interactive content marketplace held in Cannes, France. Led all US and South American sales, operations, marketing, and public relations activities, as well as handled $3MM revenue generation. Oversaw advertising and public relations firms. Identified, researched, and managed client database.
Spearheaded launch of Milia ’94. P&L responsibility/accountability for every Milia activity.
Defined and formalized sales positioning for 80 exhibitors, 350 participants, event marketing, and sponsorships.
Established Milia’s first prospecting and lead development methods in US. Led team of five responsible for sales, customer service, registration, and accounting procedures.
Organized and secured funding for four state pavilions and brought in a wide range of co-organizers, panelists, contributors and Milia award participants.
Maintained high visibility for Milia throughout the Internet industry and attended competitive events worldwide From June 1991 to April 1998 (6 years 11 months) New York City
Diana Buxton is skilled in: Integrated Marketing, Business Development, Lead Generation, Public Relations, Demand Generation, Social Media Marketing, Thought Leadership, Marketing Strategy, B2B, Leadership, Marketing, B2B Marketing, Management, Events, Content Marketing, Change Management, Influencer Marketing, Talent Management, Online Video Marketing, Event Planning, Messaging, Recruitment Advertising, Brand Advertising, Program Management, Advertising, Internal Communications, Consulting, Strategy
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