Associate Regional Brand Manager Suncare & Haircare @ Johnson & Johnson Ltd., Maidenhead, UK
Intern @ Titus Mailorder Service, Muenster, Germany
Exchange Semester @
Global Senior Brand Manager Innovation @ From November 2013 to Present (2 years) Global Brand Manager Innovation @ Responsible for developing the strategy and a robust innovation pipeline for Neutrogena Naturals and Neutrogena Facial Cleansing. I plan, organize and develop new products from conceptual stages (insight mining, new product exploratory and ideation) through to launch in market
Global Senior Brand Manager Innovation @ From November 2013 to Present (2 years) Global Brand Manager Innovation @ Responsible for developing the strategy and a robust innovation pipeline for Neutrogena Naturals and Neutrogena Facial Cleansing. I plan, organize and develop new products from conceptual stages (insight mining, new product exploratory and ideation) through to launch in market by uncovering unmet consumer needs and early market trends and translating them into new products, which drive market share and revenue growth. In my role, I am leading the efforts of a multi-functional team and interface with key local skincare teams and senior management throughout the project development to continuously optimize plans and product rollout. From January 2012 to October 2013 (1 year 10 months) Greater Los Angeles AreaRegional Brand Manager Facial Care EMEA @ In charge of Neutrogena Young Skin as well as co-leading brand expansion into Facial Moisture in the EMEA region, leading strategy, pipeline development and communication for designated product lines working with cross-functional teams and lead markets.
Actively drove uniqueness of new product line in all communication areas and consumer touch points for a successful go to market, working with cross-functional partners and lead countries to deliver a best in class products and communication including, TV, print, PR and professional.
Developed the Multi-Generational plan and longterm facial care strategy identifying powerful consumer insights and a path to growth. From February 2010 to January 2012 (2 years) Regional Brand Manager Young Skin EMEA @ In charge of Neutrogena's Acne and Facial Cleansing Business in EMEA (Europe, Africa, Middle East) as international brand manager leading the development of strategy, new product innovation and advertising for more than 30 countries in the region. Managed an international cross-functional team including R&D, market research, operations, packaging & design and worked closely with lead markets to develop initiatives, which helped the brand outperform market growth and achieve record shares in Acne and Regular Cleansing. From February 2008 to January 2010 (2 years) Associate Regional Brand Manager Suncare & Haircare @ From July 2007 to February 2008 (8 months) Junior Product Manager bebe Young Care/Clean & Clear @ In charge of facial moisture, facial cleansing and lipcare from 2003-2005, taking on additional responsibilities for priority platforms holiday skin and shower & shave in 2006-2007.
Successfully developed more than 20 skincare launches from concept stage to final product leading a cross-functional team as responsible marketing- and project manager. Created TV and print advertising, artworks, digital support and consumer promotions. Managed the brand budget and worked closely with the brand's taskforce team (sales, supply chain, trade marketing, finance) on forecasting, business planning and POS activities. From September 2003 to July 2007 (3 years 11 months) Intern Brand Management Axe/Lynx @ From April 2003 to August 2003 (5 months) Intern @ From June 2001 to August 2001 (3 months) Intern Brand Strategy @ From July 2000 to September 2000 (3 months) Intern Key Account Management @ From June 1999 to September 1999 (4 months) Intern @ From January 1999 to February 1999 (2 months)
Dipl- Kauffrau, Equivalent MBA, International Business, Masters Marketing & Finance @ European Business School Oestrich-Winkel From 1998 to 2002 Exchange Semester, International Business Administration @ San Diego State University-California State University From 2001 to 2001 Exchange Semester, International Business Administration @ SKEMA Business School From 2000 to 2000 Desiree Dowe is skilled in: Customer Insight, FMCG, Product Development, Cross-functional Team..., Marketing Strategy, Consumer Products, Global Marketing, Marketing Management, Brand Management, Competitive Analysis, Market Research, Segmentation, Product Marketing, Personal Care, Trade Marketing
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