Derrick M. Robinson Jr.'s Email Addresses & Phone Numbers

📖 Summary

Tenacious Brand Licensing and Product Development Specialist, highly skilled at creating growth strategies via strategic licensing, innovative product development and brand extensions. Coupled with a knack for seamlessly integrating brand equity into new consumer products. Specialties: Concept development, brand extension, product extension, old and new product development, product design, identifying new market opportunities, marketing/licensing strategies, new business development, proposal writing.President and Chief Executive Officer (CEO) @ Build-A-Brand is a full-service product development and licensing agency specializing in the development and management of corporate licensing programs for Fortune 500 as well as Fortune 100 companies. A pioneer and leader in product development and brand licensing programs, Build-A-Brand develops strategic programs and long-term partnerships to build a brand through licensing. Build-A-Brand is Staffed by a team of professional marketing and licensing veterans and industry experts with broad-based licensing, marketing, sales and retail experience, the company offers expertise in many product categories and industries to extend a brand's equity into appropriate consumer products. Build-A-Brand provides unparalleled growth strategies via innovative idea conceptualization, client services support and successful turn-key licensing programs. We identify growth opportunities in the market that most marketers overlook. We pride ourselves on our unique ability to recognize unmet opportunities in the marketplace; “seeing what they don’t see!” From 2007 to Present (8 years) Greater Chicago AreaMarketing /Licensing Consultant @ •Negotiated licensing agreements with Reebok and Adidas, generating 2 million dollars in royalty revenue •Reorganized the company’s licensing strategy as well as their licensing program; as a result of this finding, I discovered new market opportunities internationally and negotiated licensing programs throughout Latin America •Managed the product development process from concept through introduction for assigned products, projects and categories; introduced product to meet quality specifications on time and within budget •Developed and managed Torn Apparel’s social media marketing which resulted in increased consumer awareness, increasing sales by 10% •Created product approvals with third party licensors' •Developed power point presentations for clients brands From May 2007 to Present (8 years 6 months) Residential Account Representative @ •Created and managed marketing communication strategies via social media to communicate services, products and sales promotions •Researched and developed content for publication of products •Successfully negotiated new business partnerships with State Farm Insurance Agencies and The Chicago Association of Realtors, resulting in a rise in sales by 20%, yielding a $200,000.00 return on investment in a year’s time •Present sales presentations and proposals to prospects, highlighting positive features and advantages of ADT products and services over those of the competition From July 2010 to October 2013 (3 years 4 months) Oak Brook, IllinoisProduct Development/Brand Licensing Assistant @ • Responsible for identifying and assessing brand licensing opportunities. • Brand extensions • New product development • New business development. • Research market to assess potential new product categories. • Assisted marketing and licensing managers with general duties of administration. • Supported Executives in their efforts to retain and drive new business. • Assist in analyzing and communicating business performance to senior management. From November 2006 to October 2007 (1 year) ChicagoBachelor of Arts, Marketing @ DePaul University From 2007 to 2011 Derrick M. Robinson Jr. is skilled in: Brand Licensing, Product Development, Concept Development, Line Extensions, Product Innovation, Brand Extension, New Product Ideas, Quantitative Research, Marketing Communications