New product, marketing and business development professional with deep experience in payment products and passion for finding business benefits of technology. Current focus on changes in merchant acquiring, mobile commerce, POS systems as well as EMV and other data security solutions. Experience spans full payments ecosystem including issuer, network, and acquirer. Lead NYPAY, the New York region's premier organization for payments leader and innovators, and have tripled the number of events and membership during my tenure. Recent activities include presenting on "EMV and Merchants" to Northeast Acquirers Association, organizing FinTechX, and moderating at Columbia University mobile wallet conference.

Managing Director @ Provide analytical and advisory services, new product and marketing guidance, implementation support and connections in the rapidly-changing worlds of payments, loyalty, and mobile commerce. And have fun while doing so. From 2011 to Present (4 years) Greater New York City AreaPresident & Board Member @ The world of payments is changing and growing, with old business models less effective and new players offering alternatives. NYPAY is the region's premier forum for experienced professionals to learn from leaders and innovators in the business, discuss issues, and build their networks. It has grown by 300% since I became involved and will have 10 events in 2016 From January 2012 to Present (4 years) Greater New York City AreaVice President @ Worked with current and potential clients to identify POS, data security, mobile and process solutions that best meet their needs. Clients included B2B and B2C merchants with revenues up to $2 billion. From July 2013 to October 2014 (1 year 4 months) Greater New York City AreaVice President, Global Account Development @ -Managed international business with largest card issuer, selling in MoneySend, Debit and Prepaid solutions while strengthening relationship. -Increased sales effectiveness by identifying technology platform for accessing information and selling that platform to internal partners, From January 2010 to October 2010 (10 months) Vice President, Sales Planning @ -Launched model-driven optimization review of nation’s largest rewards card program to increase affluent segment penetration >10%. -Implemented strategic account planning to target where customer needs will be in 2-3 years. Identified resources and sales plan for that strategy. From May 2007 to January 2010 (2 years 9 months) Consultant to Cardless Payment group @ -Identified and resolved customer data protection issues with new e-commerce product. -Created metrics for measuring success of new organization. From January 2007 to April 2007 (4 months) Consultant to OPEN The Small Business Network @ -Coordinated multi-channel small business promotion to increase revenue from targeted categories -Resolved issues with on-line enrollment process -Created detailed road map for fulfillment of sweepstakes and rewards points From September 2006 to December 2006 (4 months) Consultant to Establishment Services @ -Coordinated partner selection and business case development of on-line tool to increase loyalty and billings more than $500 million by second year. -Successfully negotiated contract with e-commerce vendor and managed vendor through implementation of customized product. From October 2005 to December 2006 (1 year 3 months) Consultant to Travellers Cheque and Prepaid Services Group @ -Created successful strategy for increasing benefit from joint venture (AEIS, a prepaid card partnership between American Express and Maritz Inc.) through sales force and product rationalization, driving 18% sales increase and $600,000 in cost reduction. -Developed and launched American Express Rewards Card, a prepaid incentive product for the small business market, with a 16% improvement in profitability versus the former corporate product. From November 2004 to September 2005 (11 months) Consultant to Operations Finance @ -Developed metrics system for more accurate measurement of operations cost reductions -Created MIS systems for to compare costs in multiple international markets -Oversaw and validated reengineering and Six Sigma initiatives in European and Asian markets with savings of $150MM. From July 2003 to October 2004 (1 year 4 months) Small Business Consultant @ Program offered pro-bono consulting to small businesses in lower Manhattan that had been affected by the attacks of 9/11. I led teams on two projects: -For a small graphics firm, created a process for deciding on a new product line -For a professional services firm that helps companies set up business overseas, created a plan for developing new business from client list From August 2002 to April 2003 (9 months) Consultant to Customer Development Group @ Developed both strategy and tools for increasing benefit from customer relationship management (CRM) vendor; deliverables included implemented cost management tools and creation of vendor selection process. From May 2002 to July 2002 (3 months) Director-Business Alliances @ -Negotiated partnerships to increase value proposition and profitability of core products. -Developed joint marketing proposal with alliance partners. -Managed key loyalty program (Membership Rewards®) partner to resolve longstanding issues and strengthen relationship. -Implemented test of online loyalty service, taking project from concept through sell-in, development, partner selection, and launch in less than 9 months with direct mail response rate of 5%. -Implemented regional airline strategy to reduce rewards cost by 25 basis points while maintaining value to cardholders. From August 1999 to January 2002 (2 years 6 months) Director-International Finance @ -Designed and implemented internal metrics system to measure performance in $2 billion cost base and validate annual re-engineering savings of greater than $100MM. -Managed transition of International Operations from P&L expense line to service utility, including development of SLAs, financial infrastructure, and reporting to business units. From March 1996 to July 1999 (3 years 5 months) Director-Treasury @ Domestic and international project work for Card and Travelers Cheque businesses. Identified and minimized FX, interest rate, and funding risk. Worked with cash management and remittance tools (SWIFT, CHIPS, ACH, etc.) From 1989 to 1995 (6 years) Venture Capital Associate @ -Evaluated potential investments and brought portfolio firms back to plan performance through improved metrics and management. From 1987 to 1988 (1 year) Consultant @ Created technical training programs in English for non-native speakers. From 1981 to 1984 (3 years)

MBA, Marketing/Finance @ The University of Chicago Booth School of Business From 1985 to 1987 BA, English Literature & Composition @ Binghamton University From 1975 to 1979 David True is skilled in: Mobile Commerce, Prepaid, Payments, Customer Loyalty and Rewards, Business Strategy, Launching New Products, New Business Development, Business Alliances, Financial Modeling, Strategy, Product Launch, Cross-functional Team Leadership, Financial Services, Product Management, CRM