Founder @ From July 2015 to Present (4 months) Chicago, ILDirector of Analytics & Digital Strategy @ • Managed a team of 5 analysts and coordinators to provide web and business insights. • Used analytical and communication skills to evolve client relationships from web analytics reporting to business consulting. • Created a custom social tracking solution in Python that gathered metrics and assets from across McDonald’s global social presence. • Assisted in new business development and pitching. From June 2014 to July 2015 (1 year 2 months) Associate Director of Analytics @ • Managed a team of 4 analysts and coordinators working on brands such as alli, Kahlua, Kraft, Michelin, Nicorette, Nike and Planters. • Crafted strategic recommendations for clients drawing on both web analytics and external data sets (media plans, brand sentiment analysis, retail sales data, social data and internal sales tools). • Supported my team through personal technical training and one-on-ones. Ensured that they understood that I was working to help them succeed. From July 2013 to June 2014 (1 year) Web Analytics Specialist @ • Created custom URL shortener for a client that kept their metrics private and enabled them to use an industry keyword to communicate trust in their links on social. • Led the creation of a store finder tool when a client’s product was temporarily out of stock. • Employed analytics skills to identify non-performing bot traffic that saved a client $1 million in media spend. From January 2012 to June 2013 (1 year 6 months) Web Analytics Specialist @ • Took over analytics reporting for all clients within two weeks of being hired. • Quickly mastered new tools such as Omniture SiteCatalyst in order to craft insights and automate dashboards. • Received Rookie of the Year award. From June 2011 to January 2012 (8 months) ChicagoFounder @ • Consulted with small businesses on using Google Analytics and Website Optimizer to improve conversions. • Used affiliate marketing to test different theories on text advertising and landing page optimization. • Generated $1,436 in affiliate commissions from a $103 ad spend in a single campaign. From January 2009 to July 2011 (2 years 7 months) Google Analytics Account Manager @ • Convinced Fortune 500 companies of the valuable insights they could gain by installing Google Analytics. • Coordinated the implementation of Google Analytics and Website Optimizer on a variety of large sites, often writing custom JavaScript to suit the tracking to clients’ needs. • Helped clients interpret Google Analytics data and take action based on it. • Developed a comprehensive market penetration analysis tool to measure competitive growth. • Trained staff in the Dublin, Ireland office for a quarter on web measurement with Google Analytics. • Developed the first Google Analytics Aptitude Test to certify analytics knowledge of Googlers and partners. • Created Help Center content to aid users in Google Analytics use. From November 2003 to August 2008 (4 years 10 months)

BA, English @ Stanford University From 1998 to 2002 University of Chicago Laboratory Schools David Salinas is skilled in: Google Analytics, Microsoft Excel, MySQL, Google Adsense, Regular Expressions, JavaScript, SiteCatalyst, Google Adwords, html, InDesign, HTML, Omniture, Adsense, SEM, PPC, Search Advertising, Web Analytics, Interactive Marketing, Mobile Advertising, User Experience, Mobile Marketing