I have been fortunate to have had experience leading at companies both large and small. This has helped me develop an approach that blends big company scale/structure with a start-up sense of urgency. My focus is building high performance sales teams that sell the right way (collaborative with internal partners and consultative with customers). There are 3 areas that I use to measure myself. Did my team exceed their number? Have each of the team members developed/enhanced skills that increase their value? Have I hired enough to ensure my team is staffed for next year (particularly if someone is promoted!). I believe in full transparency and thought sharing my Leadership Philosophy will give a better picture of me: 1) Recruit always; In addition to past success, adaptability and intellectual curiosity are two key traits I seek. 2) Ensure conversations start with numbers. Set aggressive goals, get buy in, measure progress regularly, celebrate/make hard decisions, and move on. 3) Decide to be successful. We are not victims. 4) Find great ideas from all levels. 5) Focus on 6Ps: Pain (Customer), People (Team), Process (Sales/Delivery), Product (Knowledge), Pipeline, and Plan. 6) Work for your team (my role is to get right team on the field and ensure they have the tools for success; remove friction). 7) Add value in each customer touch point and in the next meeting they will bring others. 8) Understand your client's organization structure to drive growth and to mitigate risk. 9) Build a cohesive team. While competition is healthy, create structure where everyone can be successful. Seek initiatives for individuals that help the whole. 10) Listen and share the voice of customer; What are we learning? How can broader team benefit from this knowledge? 11) Determine “psychic income” for all team members; Outside of money what motivates? 12) Have fun. Be the person with whom others would be excited to be stranded at the airport.

Regional Vice President @ 2014 President's Club: Performance against plan = 108% From June 2014 to Present (1 year 5 months) Greater New York City AreaVice President, Sales @ • Established new company sales process/infrastructure, messaging, awareness, lead gen, compensation plans, forecasting, and hiring. • Led sales team through tumultuous year and still drove 100% YoY growth; While broader public company struggled financially, retained 75% of sales team. Efforts helped lead to Blackstone's acquisition of my division of Velti on January 3, 2014. • Recognition: Role expanded during corporate layoffs. Provided incentive to remain with company for six months post acquisition. From October 2012 to May 2014 (1 year 8 months) Greater New York City AreaChief Revenue Officer @ • Built sales team and led company to 30X revenue growth and profitability through establishing annual partnerships with world-class advertisers including: P&G, Unilever, L’Oreal, J&J, Kellogg, Kimberly Clark, LG, and Sears. • Designed and implemented a scalable sales process resulting in 12 consecutive quarters of revenue growth. • Achieved greater than 90% renewal rate by developing strong client relationships and compelling ROI metrics. • Recognition: Promoted from VP Sales (first sales hire) to SVP in 2008 and to CRO in 2010. From February 2008 to September 2012 (4 years 8 months) Greater New York City AreaSenior Category Director @ • Led sales executives to develop and execute account strategy for leading advertisers resulting in greater than 30% increase in revenues. Revenue responsibility increased from ~$50M to greater than $250M. Clients included: AT&T, Verizon Wireless, HP, Dell, and Kodak. • Spoke at key industry events such as CES to highlight Yahoo thought leadership within the category. • Recognition: Promoted from Sales Director to Senior Director in 2007. Role expanded from Telecom to Telecom + Technology. From April 2005 to February 2008 (2 years 11 months) Greater New York City AreaBusiness Development Manager @ • Developed and executed account strategy for selling to wireless carriers & manufacturers resulting in new business from AT&T, Verizon, Sprint, Nextel, and Motorola. • Achieved 2004 performance of 167% of quota ($2.8M revenue generated). • Recognition: Acknowledged as top sales representative in the company in 2004. From March 2003 to March 2005 (2 years 1 month) San Francisco Bay AreaDirector @ • Drove 200% revenue growth through new product development and product line extensions. • Developed business plan and engaged with potential partners to create new suite of products designed to help wireless carriers measure distribution effectiveness; plan funded and customer commitments received. • Recognition: Promoted from Product Manager to Senior Manager in 2001 and to Director in 2002. From March 2000 to March 2003 (3 years 1 month) San Francisco Bay Area

BA, Liberal Arts @ Colgate University From 1989 to 1993 MBA, Business @ Babson From September 1997 to 1999 David Rubinstein is skilled in: Team Management, Product Management, Sales Management, Business Strategy, Competitive Analysis, Digital Marketing, Consultative Selling, Contract Negotiations, Strategic Partnerships, Business Development, Public Speaking, New Hires, Mentoring, SaaS, Mobile Devices, Telecommunications, Leadership, Marketing, New Business Development, Selling, Strategy, Start-ups, Contract Negotiation, Sales Process, Sales, Integrated Marketing, Cross-functional Team..., Management, CRM, Product Marketing, Digital Media, Online Advertising, Marketing Strategy, Business Planning, Advertising, Analytics, Lead Generation, Team Leadership, Digital Strategy, Mobile Marketing