I'm an onsite Search & Browse subject matter expert. My last project generated an additional £70 million worth of annualised sales for ASOS by delivering a completely revised search solution across several international markets (and languages in turn). My aim is to bridge the gap between technology and business people alike, enabling communication and providing SME guidance to ensure the customers'​ needs are met with quality technology implementation. I'm a big advocate of defining Business strategy by utilising analytic data and multi-variant testing; be data driven. To date I've delivered 25 re-platforming projects for big names such as Adidas, ASOS, Debenhams, HP, Nikon, Urban Outfitters and more. I'm currently working with ASOS on their new world category browse solution across all devices and site languages.

Senior Product Manager @ From November 2015 to Present (2 months) London, United KingdomeCommerce Search Consultant @ Delivered a revised approach to onsite Search for the Business. Achievements in numbers: - reduced search failures by 53% - reduced page response time by 60% - reduced search exits by 50% - reduced search bounces by 34% - reduced the percentage of out of stock products viewed by 20% - increased the add to bag rate by 10% - increased conversion by 8.1% - launched 5 new international mobile applications (DE, FR, ES, IT and RU) - relaunched 3 international mobile applications with a revised approach (COM, AU and US) Daily responsibilities included: ✓ devise an education programme to the Visual Merchandising team in Search Principles ✓ report to senior management on the business performance of search related functionality ✓ validate search related technical development storie and deliverables ✓ define a long term Search Management process with Business owners ✓ contribute to the product roadmap and requirements prioritisation ✓ represent ASOS at conferences as a guest speaker From March 2014 to October 2015 (1 year 8 months) London, United KingdomeCommerce Senior Technical Consultant @ The best decision I've ever made was to join Fredhopper and be educated by a small, entrepreneurial team of subject mater experts; I'll forever be grateful. My primary responsibility was to guide clients through the integration of Fredhoppers'​ merchandising, navigation, search and personalisation functionality into their eCommerce platform of choice. I was fortunate enough to lead projects with a wide array of companies, big and small, across the world. As I became a Fredhopper expert, my responsibilities within the organisation increased to cover: ✓ Ownership of the Developer Training program (curriculum & training day management) ✓ Commercial Sales Support (demo creation & prospective presentations) ✓ New hire mentoring ✓ Input into the Product Development Roadmap ✓ Product Documentation writer ✓ Lead the interview process for any Consultant Applicants ✓ Out of hours client support coverage Client list: • ASOS • Bever • Bonmarche • Cath Kidson • Cotswold • Clarks • Debenhams • Halfords • Hepsiburada • Hewlett Packard • Ironmongery Direct • Kitbag • Moebel • Nikon • Sparkjob • Toys 'R' Us • Thomas Pink • Urban Outfitters • Vente Privee • Waitrose • Zodee From April 2011 to April 2014 (3 years 1 month) Amsterdam Area, NetherlandsBusiness Analyst @ Delivered a footwear and apparel customisation engine connected to an order management system. Sports Marketing and Brand managers used this to produce and deliver footwear for professional athletes around the globe, including big names such as David Beckham & Lionel Messi (which was fun). I led requirements sessions with Athlete Services / Sports Marketing representatives and then designed the Business processes as well as user interface for the application. Furthermore - I was responsible for quality assurance prior to presenting the solution to the Business for acceptance. From August 2010 to April 2011 (9 months) Munich Area, GermanyBusiness Analyst @ I was responsible for documenting the Onsite Search & Browse requirements / interaction design (via wireframes) on a replatforming project, which integrated Endeca on top of ATG Commerce for the Tesco Direct (non food) website. From January 2010 to August 2010 (8 months) London, United KingdomBusiness Analyst @ Strategically consulted clients in the UK and Germany, under the role of a Business Analyst. Prior to this, I was fortunate enough to complete a technical development onboarding programme in various locations throughout India. Client list: adidas, Sainsburrys, Tesco (see above for more information). From July 2009 to January 2010 (7 months)

Bsc (Hons), Computing Science @ University of St. Andrews From 2005 to 2009 Johnstone High School From 1999 to 2005