15 years Analytics/Business Intelligence software experience. A unique blend of sales, marketing and business development skills, with considerable Channel/ Partner experience. Key team member of the Applix TM1 start up business that grew from zero to acquisition in 5 years by Cognos-IBM. My lead generation and business development activities helped create and support this meteoric growth-Zoom-Boom-hello IBM in 2007. From then on Helping Companies make better business decisions with IBM-Business Analytics software- which covers 3 areas, Business Intelligence, Advanced Analytics, and Financial Performance Management (budgeting/forecasting and consolidation solutions.) Predict. Prevent. Protect. Always met and often exceeded revenue targets.

Demand Generation Manager-EMEA @ From October 2015 to Present (3 months) London, United KingdomHead of Business Development UK-GMA Global Accounts @ Data Prep. Data Visualization. The Industry's only Managed Analytics Platform. From June 2014 to September 2015 (1 year 4 months) London, United KingdomHead of Business Development and Marketing for Cognos Solutions @ Won IBM outstanding Marketing achievement award for EMEA IBM business Partners in 2014. From July 2013 to June 2014 (1 year) London, United KingdomInside Sales Specialist-Business Analytics @ IBM-Inside Sales Specialist-across all IBM BA/BI solutions that included IBM Cognos TM1, SPSS, Cognos Controller, Cognos Express (SME),Cognos Enterprise BI et al. Worked very closely with key account managers and IBM Business Partners creating revenue generating field marketing programmes. Top performer in General Business for 5 years. PBC rating-2 plus. From 2007 to July 2013 (6 years) London, United KingdomUK Business Development Manager @ Duties  To manage Lead Generation and Field Marketing activities for our UK sales force providing:  Fully qualified sales leads and appointments across all verticals with organizations with a turnover of 100m plus  Key Responsibilities  Manage and develop our e-marketing database of 8000 senior Finance and IT personnel  Manage our external Telemarketing Agencies.  Attend Events, seminars and trade shows. Gartner, CFO.com, et al  Run in-house Applix briefings  Organise networking dinners and social events with specialist agencies  Manage and qualify all our UK sales enquires  Create e-marketing collateral  Support our partners in relevant sales and marketing campaigns  Provide copy writing support in the preparation of white papers and case studies  Support and promote Applix user days and conferences in Europe and the USA From March 2000 to September 2007 (7 years 7 months) London, United Kingdom

Modern English Studies @ Middlesex University From 1982 to 1985 David Crystal is skilled in: Creative Writing, Blogging, Copy Editing, Editing, Proofreading, Publishing, Non-fiction, Fiction, Journalism, Copywriting, Freelance Writing, Poetry, Books, Literature, Public Speaking