Hi! I'm Dave Riggs, and as a digital marketer I help companies acquire customers, improve online presence, and achieve Internet marketing & product goals. I’m curious, passionate, and always seeking ways to create new products and optimize businesses using technology. I am well-versed in web programming & scripting, SEO, and PPC campaign creation & management. Back in 2007, I started developing mobile content distribution apps for social networks using the Facebook API and Open Social code. It became clear that social media would allow companies to be more agile and responsive to customers, getting people to share information with you and leveraging the information that you share with them. The growth of social networks exposed some crazy-powerful ad targeting capabilities, specifically with MySpace and Facebook. In 2008 I built an internet marketing company from scratch, Rockbox Media, and generated profit via affiliate marketing on Facebook, MySpace and Google. I wrote custom software to automate campaign creation & ad management, which provided a distinct advantage over my non-programming affiliate competitors. One of my favorite affiliate clients was SafetyWeb, whose co-founder coerced me to come on board as their lead customer acquisition guy. Less than a year after we secured VC funding, Experian acquired us. Experian provided a great environment to launch massive marketing campaigns and test new businesses, but ultimately my passion lies in high-growth startups. After meeting the founders of Laurel & Wolf, I jumped at the chance to lead their digital marketing efforts. Now with $5.5M in funding (Feb 2015) and the backing of Charles River Ventures, I'm accelerating our digital marketing campaigns as we bring interior design into the online era.

Director of Marketing @ 1st marketing hire. We connect professional interior designers with customers. I drive traffic, optimize on-boarding, acquire customers, and generate revenue. $5.5 million in funding (Feb 2015) led by Charles River Ventures. From January 2015 to Present (1 year) New Products & Digital Marketing @ Experian Consumer Services is the market leader for online credit reports, scores and monitoring products delivered directly to consumers over the Internet. I was brought on board the Experian team when Experian acquired SafetyWeb in May 2011. I managed New Product initiatives related to credit monitoring and identity protection. Prior to joining the Product team, I supervised Facebook and SEO customer acquisition initiatives in the Digital Marketing group. ★ Launched the Facebook ads campaign for freecreditscore.com, which is owned by Experian ★ Doubled order volume through SEO in 6 months using a unique, multi-faceted link building strategy ★ Developed new revenue streams via Experian's online credit monitoring products From May 2011 to December 2014 (3 years 8 months) Orange County, California AreaSr. Director of Customer Acquisition ♦ Business Development ♦ Brand Awareness ♦ PPC @ SafetyWeb was a child identity and safety startup company that provided parents with a way to monitor their children’s online activities. In 2010, I was handpicked for the role of Sr. Director of Customer Acquisition to grow their customer base and create brand awareness using PPC and Social Media marketing. ★ Optimized myID.com conversion flow and AdWords campaigns ★ Closed Business Development deals for joint partnerships to expand customer reach From July 2010 to May 2011 (11 months) Greater Los Angeles AreaFounder/Managing Partner ♦ Affiliate Marketing ♦ Software Development @ In 2007, I recognized the incredible potential for online advertising and internet marketing through Facebook, the newest fast-spreading social network. I took a risk I have not regretted and started my own company, Rockbox Media, focused on online advertising, internet marketing, and software development on Facebook, MySpace and Google. The custom software I wrote automated campaign creation, demographic targeting, competitive research, and statistical analysis - all with the primary goal of maximizing daily profit and ROI. Having 10+ years experience in software programming at the time, I utilized Java-related technologies to code nearly everything, including Spring MVC, Hibernate, and Tomcat, and developed PHP scripts for 3rd party API integration, Web site scraping, internal tracking systems, and automating repetitive tasks. I also built niche content Web sites that generated passive income through SEO and Google AdSense. ★ Built an affiliate marketing and advertising platform from scratch. Wrote custom software to actively manage online campaigns and aggregate statistics from multiple traffic and revenue sources ★ Generated steady organic revenue and continuous passive income, using Market Samurai for niche research and Wordpress for site development ★ Spent $X,XXX,XXX on Facebook, MySpace and Google PPC campaigns mostly as a 1-man shop The experience of building and running my own company has been absolutely invaluable to me. From January 2008 to May 2011 (3 years 5 months) Sr. Solutions Architect ♦ Mobile Content Distribution Applications @ ● Responsible for reporting on and adding to FunMobility's newly-purchased mobile content revenue stream from InfoSpace. ● Developed mobile content distribution applications for social networks using the Facebook API and Open Social code. ● Ventured into mobile off-carrier-deck opportunities in applications, storefronts, and messaging. From June 2007 to March 2008 (10 months) Solutions Architect ♦ Sales Engineer ♦ Mobile Media ♦ Mobile Applications @ ● Acted as the single point of contact for mobile media platform technology between between Sales and Engineering. Traveled monthly to meet with carriers (T-Mobile, Cingular, Alltel, Sprint) and coordinated product information between groups and clients. ● Produced application prototypes and technical documentation for project managers and external clients for new products and services. ● Identified and up-sold new and less-well-known mobile media platform components to clients, and maintained continuous technical contact with 3rd parties as a Sales Engineering liaison. From March 2006 to June 2007 (1 year 4 months) Sr. Software Engineer @ ● Ported 20+ Web sites from Perl to Java, using JSP, JSTL, JavaBeans, and custom taglibs. ● Created additional Web and WAP storefronts for mobile carriers and manufacturers, including T-Mobile, Samsung, and Virgin UK. ● Implemented Java-based Premium SMS and WAP push applications for mobile content delivery and distribution. Integrated INSP's mobile media platform's Web service environment with 3rd party MMS content providers using Java and XML-based client-server communication. ● Developed billing and shortcode ordering solutions for clients selling and delivering mobile content. Coded for and integrated with mobile aggregator companies such as mBlox, MQube and Mobile 365. From December 2003 to March 2006 (2 years 4 months) Software Engineer @ ● Ported 20+ Perl Web storefronts from mp3.com's San Diego data center to Los Angeles. ● Migrated these Web sites from development to production in less than a month in a group with two other individuals, a Web developer and Sys Admin. From August 2003 to December 2003 (5 months) Software Engineer @ From January 2003 to August 2003 (8 months) Perl Developer @ From June 2000 to September 2001 (1 year 4 months)

BS, Computer Science @ University of California, Santa Barbara From 1998 to 2002 Dave Riggs is skilled in: seo, ppc, Facebook, Online Marketplace, Web Marketing, Web Marketing Strategy, Affiliate Marketing, Search Engine Ranking, Programming, Software Design, Software Development, Web Development, Website Development, Website Promotion, Direct Response