Image of Dave Marsey

Dave Marsey

Consultant

Agency Leader, Brand Marketer, Growth Marketer, DTC Marketer

San Francisco, California

Section title

Dave Marsey's Work Experience

Knowledge-in-Time

Consultant

December 2001 to January 2004

McCann Interactive

Assistant Account Executive

May 1996 to May 1997

Hodes Group

Account Coordinator

May 1995 to May 1996

Dave Marsey's Education

University of Iowa

BA, Marketing

Dave Marsey's Professional Skills Radar Chart

Based on our findings, Dave Marsey is ...

Empathetic
Inspirational
Communicator

What's on Dave Marsey's mind?

Based on our findings, Dave Marsey is ...

50% Left Brained
50% Right Brained

Dave Marsey's Estimated Salary Range

About Dave Marsey's Current Company

Knowledge-in-Time

Frequently Asked Questions about Dave Marsey

What company does Dave Marsey work for?

Dave Marsey works for Knowledge-in-Time


What is Dave Marsey's role at Knowledge-in-Time?

Dave Marsey is Consultant


What is Dave Marsey's personal email address?

Dave Marsey's personal email address is d****[email protected]


What is Dave Marsey's business email address?

Dave Marsey's business email addresses are d****[email protected], and d****[email protected]


What is Dave Marsey's Phone Number?

Dave Marsey's phone (213) ***-*434


What industry does Dave Marsey work in?

Dave Marsey works in the Marketing and Advertising industry.


About Dave Marsey

📖 Summary

Consultant @ Knowledge-in-Time From December 2001 to January 2004 (2 years 2 months) Assistant Account Executive @ McCann Interactive From May 1996 to May 1997 (1 year 1 month) Account Coordinator @ Hodes Group From May 1995 to May 1996 (1 year 1 month) Account Director @ Avenue A From January 2004 to June 2004 (6 months) Director, Media & Marketing Services @ iXL/Scient From 1997 to 2001 (4 years) VP/Account Director @ ID Media/DRAFT From June 2004 to October 2006 (2 years 5 months) VP/Group Media Director @ Digitas North America •Led the successful move of Kraft Midwest brands and Mars Petcare (Pedigree, Cesar) businesses to Chicago; grew their respective digital media budgets by 50% in two years•Oversaw first online video upfront for Mars saving 15% year-over-year; synced broadcast schedule with online•Led successful new business win of Walgreens as digital media and creative AOR From October 2007 to March 2009 (1 year 6 months) Chicago ILPresident, Global Google Client Leader @ Essence •Lead the global Google consumer and B2B media business, Essence’s largest and WPP’s second-largest client. Regions include the Americas, APAC, and EMEA.•Full P&L accountability across 700+ global staff; essentially running an agency within an agency. Report to the global CEO.•Maintain productive senior-level Google marketing client relationships, including the CMO and her global team.•Direct engagement across global Demand Generation, including forecasting, optimization, and platform management.•Partner with GroupM investment team to define modern cross-channel media mixes including AVOD, SVOD, and TVOD.•Delivered exponential YOY top and bottom-line growth through the start of 2020, mitigated Covid-19 impact. San FranciscoChief Growth Officer @ Digitas North America •Drove net-new client growth over $50mm in annualized revenue across entertainment, CPG, and retail.•Maintained active client relationships and accountability on wins, including STARZ, Mattel, and Under Armour.•Fostered productive pitch consultant relationships and across the Publicis Groupe Power of One initiative. From October 2006 to June 2017 (10 years 9 months) EVP/Managing Director @ Digitas North America •Promoted to open and lead the San Francisco office after playing a pivotal role in the successive wins of eBay and Taco Bell digital media and creative AORs. •Grew office by 35% over three years with Fitbit, PlayStation, and Pandora wins.•Led the team that produced award-winning campaigns including a Cannes Lion for Taco Bell social campaign, Blackout.•Part of global Executive Leadership Team From February 2013 to August 2016 (3 years 7 months) San Francisco Bay AreaSVP/Group Media Director @ Digitas North America •Grew Chicago Media Capability to the largest in the office with headcount over 100 across seven mid-to-large clients.•Relationship lead for Sprint, Disney Parks & Resorts, and Sears Holdings; accountable for margin and revenue growth. From April 2009 to January 2013 (3 years 10 months) Chicago ILVP/Media Director @ Digitas North America •Hired to fully establish and grow Chicago Media Capability; began a successful 10+ year run at Digitas. From October 2006 to October 2007 (1 year 1 month) Chicago ILAdjunct Professor @ The University of Chicago Graham School Taught "Web Marketing & Media Strategies" from its inception in 2000; created and maintained all curriculum.Awarded "Excellence in Teaching" award in November 2012. From 2000 to 2012 (12 years) Chicago, Illinois, United States


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In a nutshell

Dave Marsey's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 8 month(s)

Dave Marsey's Willingness to Change Jobs

Unlikely

Likely

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