Former Art Director and Graphic Designer now working in UX leadership. 18 years experience from working with digital service design, concept development, business driven user experience for large domestic and international clients and creative leadership. Specialties: User Experience, Digital Design Strategy, Service Development, User Interface Development, Information Architecture, Identity & Digital Branding, Concept Development and Communication strategies.

Head of Design @ Natural Cycles is an application for women tracking their fertility and giving them a 99.9% accurate information on todays fertility. Used as a 100% natural contraception or for those who are planing on having a baby. Responsibilities: • Visual Brand Identity Development & Direction • Product User Experience Management & Direction • UI & IxD Direction & Development Products • iOS applications • Android applications • Website From May 2015 to Present (8 months) Stockholm, SwedenCo-Founder @ Founded the e-mailinglist Fetform together with some friends of mine. The network is the key to success. From May 1998 to Present (17 years 8 months) Stockholm, SwedenHead of UX @ Zaark is a market leader in mobile VoIP technology. Zaark has developed a complete communications solution with a modular architecture. Zaark delivery tailored solutions to meet specific requirements; be it a closed private network, a branded turnkey white label (incl. apps) or adding basic call functionality to an existing app. Responsibilities: • Concept Development • User Experience Management • UI & IxD Development • Brand Identity Development • Team management Products • iOS applications • Android applications • SDK From March 2013 to May 2015 (2 years 3 months) Stockholm, SwedenHead of UX @ Voca aims to connect people worldwide through some of the lowest call rates on the market. The application provides the user with cheap calling, free Voca to Voca VoIP calls and free messaging, making communication easy and accessible wherever the users are. Responsibilities: • Concept Development • User Experience Management • UI & IxD Development • Brand Identity Development Products • iOS application • Android application From March 2013 to March 2015 (2 years 1 month) Stockholm, SwedenHead of UX and Design @ Apptic is developing an iOS app generator optimised and targeted at a few selected industries. The goal is to give all business in that industry the possibility to have their own, truly professional application. Responsibilities: • Concept Development • Interaction Design • User Interface Design • Brand Identity Development Products • Online service • iOS apps From November 2012 to February 2013 (4 months) Stockholm, SwedenUX & Design Director @ Deasign is an award winning digital service and design agency. Deasign provides expertise in design, service development, interaction design, strategy and project management for domestic and international companies. Staffed with Usability Specialists, Information Designers, Information Architects, AD / Web Designers, Interaction Designers and Content Specialists. Responsibilities: • UX and Creative Team Leadership • Concept Development • User Experience Management • Client Service • Digital Design • Brand Identity Development • Recruitment Clients • Boxer • SSAB • Samsung • OKQ8 • Comviq • Tre • Aktieinvest • SBAB and many more. From May 2008 to November 2012 (4 years 7 months) Stockholm, SwedenArt Director @ Developing digital identities and services for domestic and international companies through interfaces such as website, In-Store displays and mobile handsets. From March 2007 to May 2008 (1 year 3 months) Art Director & Senior Designer @ Foreign is a award winning multidisciplinary digital agency working with both above the line campaigns and service design for large global and national clients. Responsibilities: • Concept Development • Lead Art Direction • Digital Design and IxD • Brand Identity Development Clients • adidas Women • adidas by Stella McCartney • adidas Football • H&M • Com Hem • Betway From September 2004 to March 2007 (2 years 7 months) Stockholm, SwedenArt Director @ Clients: Apple, SPP, Stockholms Stadsteater, Nokia, Spray, Eurosport and OD. From August 2002 to August 2004 (2 years 1 month) Art Director @ Clients: Munters, Scandic Hotels, JC, Brothers, Speedy Tomato and Telia. From January 2000 to August 2002 (2 years 8 months) Art Director @ Clients: Stockholmtown.se, Aftonbladet, Sony Music, Totalförsvaret and KSSS. From August 1999 to January 2000 (6 months) Designer @ Clients: Professional Golf Assosiation - PGA, Motorola, Republic Security Bank and Admission Control. From December 1998 to August 1999 (9 months) Miami/Fort Lauderdale Area

Diploma, Design Workshop @ Hyper Island - Project 40 From 2001 to 2001 Hyper Island From 1998 to 1999 Bachelor of Science (BS), Design, Technology, Management @ Hyper Island - School of New Media From 1997 to 1998 Daniel Bruce is skilled in: Design Strategy, Concept Development, User Interface Design, Service Development, User Experience, Communication Strategies, Team Leadership, Information Architecture, Creative Direction, Web Design, Layout, Digital Design, Art Direction, Creative Strategy, Interaction Design