Experienced Marketing Sciences professional with a broad range of advanced analytical and leadership skills and a strong commercial focus. Experience of working across many industries and working directly with Blue Chip companies. Areas of Expertise: Big Data Analytics, Data Mining, Retail Analytics, Propensity Modelling, Segmentation, Conjoint, Econometrics / ROI Modelling, Price Modelling, Range optimisation, Driver analysis (regression-based methods), Structural Equation Modelling, Excel-based (VBA) simulation models, SAS, SQL, SPSS, SSI Web, R, Tableau, Alteryx

Head of Callcredit / Asda Analytics @ I head up a team of analysts / consultants responsible for delivering customer insight to Asda using their wealth of data across many areas of their business. My team are responsible for analytics across their stores and online channels as well as the George business. From January 2015 to Present (1 year) Leeds, United KingdomConsultant @ I joined Callcredit to work specifically on the Asda client heading up the Stores Analytics team. I was responsible for utilising Asda's wealth of EPOS / Customer data from their physical stores to provide insight to Asda From April 2013 to January 2015 (1 year 10 months) Senior Analytics Manager @ From January 2008 to April 2013 (5 years 4 months) leedsOwner / Director @ Kiosk 78 was a Draper Award winning high-end men's clothing and lifestyle store with locations in Leeds and Wetherby as well as an online store. Kiosk 78 stocked brands such as A.P.C, Folk, Adidas, Barbour, Acne, Our Legacy, Kitsune, Levi Vintage Clothing and Fred Perry. From January 2008 to May 2012 (4 years 5 months) Leeds, United KingdomMarketing Analytics Manager @ From January 2002 to January 2008 (6 years 1 month) Leeds, United KingdomMarketing Analyst @ From July 2000 to January 2002 (1 year 7 months) Doncaster, United Kingdom

Bachelor of Arts (BA), Business, Management, Marketing, and Related Support Services @ The University of Hull From 1996 to 2000 Damon Bryan is skilled in: Propensity Modelling, SAS, SPSS, SQL, R, VBA, Logistic Regression, Segmentation, Conjoint Analysis, SEM, Econometrics, Advertising Research, Analytics, Quantitative Research, Customer Insight