There is no greater satisfaction than transforming a consumer insight into a solution that solves an unmet need and adds value to an organization. As Chief of Staff for Nationwide Growth Solutions, I have the pleasure of working with teams in some of Nationwide's most innovative businesses who do this each and every day. Often called a master facilitator - I absolutely love bringing together diverse teams of associates to solve the world's problems! The opportunities to "make a dent in the universe" are endless...

Chief of Staff - Nationwide Growth Solutions @ Nationwide Growth Solutions is dedicated to developing innovative products, services and experiences for current and future members that make meaningful contributions to the company’s bottom line. The NGS portfolio includes the Nationwide Pet business, Nationwide Innovative Solutions, Nationwide Brokerage Solutions and New Business Innovation. From March 2015 to Present (10 months) Columbus, Ohio AreaSr. Consultant, Brand Marketing @ Developed a customer contact marketing strategy focused on retaining and cross-selling 4.5+ million members. Translated a national advertising campaign into an integrated plan for existing members across digital and print in partnership with the Nationwide Advertising team. From May 2011 to March 2015 (3 years 11 months) Consultant, Campaign Analytics @ Responsible for success measurement of $125MM of marketing spend across media, lead generation, and digital marketing, including measurement plan development, analysis and insight generation, and driving adoption of recommendations From June 2008 to May 2011 (3 years) Graduate Administrative Assistant @ From August 2006 to June 2008 (1 year 11 months) Assistant Brand Management - Intern @ Led and developed a strategic platform to reposition the snail and slug business including packaging, branding and revision of active ingredients while continuing to grow sales by 15% Designed and implemented a qualitative study which identified motivations and emotional appeal the lawn and garden category has on the first time homeowner From June 2007 to August 2007 (3 months)

MBA, Marketing & Strategy @ The Ohio State University Fisher College of Business From 2006 to 2008 Crystal (Audrick) Files is skilled in: Strategy, Analytics, Brand Management, Marketing, Digital Marketing, Lead Generation, Analysis, Sales, Qualitative Research, Data Analysis, Process Improvement, Leadership, Strategic Planning, Project Management, Business Analysis, Cross-functional Team Leadership, Market Research, SAS, Financial Analysis