E-commerce Marketing Manager @ - Content strategy for multilingual, Europe-wide e-commerce - Marketing plans for site content, email marketing and social media marketing - Oversaw plan, design, build, test and deployment of marketing content - Used user research, A/B testing and web analytics for campaign optimization and optimal customer experience From September 2014 to Present (1 year 4 months) E-commerce Wholesale Manager @ - Represented marketing in business team that developed and launched Europe-wide e-commerce - Strategic development of online wholesale account base - Online brand protection From August 2013 to September 2014 (1 year 2 months) E-commerce Analytics Coordinator @ - Marketing support to key accounts - Analysis and reporting From August 2012 to August 2013 (1 year 1 month) E-commerce Marketing Intern @ From May 2012 to August 2012 (4 months)

Master of Science (MSc), Economic and Consumer Psychology, Cum Laude @ University of Leiden From 2011 to 2012 Postgraduate Certificate, English Lanuage Teaching @ Cork Language College From 2009 to 2009 Bachelor of Arts (BA), English, Psychology, First Class Honours @ University College Cork Cormac O'Dwyer is skilled in: E-commerce, Web Analytics, Marketing, Google Analytics, Advertising, Analytics, Online Marketing, Market Research, Google Adwords, Digital Marketing, Data Analysis, Microsoft Excel, Online Advertising, SEA, Competitor Intelligence