Experienced B2B marketing communications visionary and strategist with over 8 years of proven success in building digital customer engagement programs with a focus on results. Extensive hands-on experience as a customer-centric marketer building 1-to-1 marketing programs leveraging marketing automation technology to support brand affinity and improve revenue. Versatile marketing scientist with the ability to work many aspects of the marketing funnel from increasing awareness, enhancing nurture & development programs, and strengthening customer retention. Need help mapping a customer journey? Reach out and let’s get excited about the future of marketing.

Experience Design Strategist | Global Experience Design & Automation @ + Design and implement an "always-on" behavioral lead nurturing program that is driving exponentially higher pipeline value versus non-nurtured leads + Integrate multiple platforms to support modular content with marketing automation, resulting in 3x higher open and click-through rates and a 90% increase in speed-to-market From August 2012 to Present (3 years 5 months) Austin, Texas AreaMerchandising Sr. Advisor @ + Designed and executed the first behavioral-driven lead nurturing program for Dell B2B accounts leveraging marketing automation (Eloqua). Resulting in increased marketing pipeline and 2x higher average order values. + Developed the strategy for dynamic content; including, determining the business requirements, building the decision logic and ensuring the technology solution and reporting requirements align to the business needs. From March 2012 to August 2012 (6 months) Merchandising Advisor @ + Designed and executed the first Medium business email retargeting program leveraging Omniture site tracking. Resulting in a decrease in the number of mass email touches to customers by 45%, increased open rates from 12% to 42% and click-through rates increased from 1% to 18%. + Helped drive a steady increase in the server and storage business year over year by effectively marketing the products I managed across multiple vehicles including; email, direct mail, catalog, online and direct sales plays. From December 2009 to March 2012 (2 years 4 months) Austin, Texas AreaMarcom Production Specialist, Medium Business E-mail @ + Owned the end to end process for preparing business marketing e-mails, from briefing to execution. + Led the development of the e-mail production workflow infrastructure to standardize the process for Dell B2B email marketing. From April 2009 to December 2009 (9 months) Account Executive- JCPenney Digital Team @ + Responsible for the development of a digital video brand strategy involving a weekly video, “What’s in Store” (WIS), featuring in-store products and weekend sales. + Gained knowledge of online video production, distribution through social media, metrics reporting and analysis. From June 2007 to February 2009 (1 year 9 months) Account Coordinator - Dell Small Business E-mail Team @ + Earned 4 MarketingSherpa email awards for involvement with Opt-In, Ratings & Reviews, Direct Sales and Customer Loyalty e-mail programs. + Improved e-mail marketing program which led to an increase in total revenue gained from the small business e-mail program by 44% and increased unit growth by 92% over a 3-month period. From June 2007 to February 2009 (1 year 9 months)

Bachelor of Science (B.S.), Marketing @ Oklahoma State University From 2002 to 2006 Corey Craig is skilled in: Marketing Analytics, Corporate Branding, Information Architecture, Marketing Automation, Marketing Communications, Content Development, Sales, Email Marketing, Advertising, Social Media, CRM, Integrated Marketing, Digital Marketing, Lead Generation, Direct Marketing, Account Management, Strategy, Marketing Strategy