Revenue and Partner Operations @ • Working closely with Sales and Engineering to troubleshoot issues involving the performance and quality of ad campaigns, ad products, and internal tools • Educating Sales on product improvements and best practices through ongoing content creation and trainings • Collaborating with Product and Engineering to communicate and prioritize product feedback • Partnering with IT to develop, test, and ship high impact technical solutions to boost team performance • Revamped operational metrics by conducting extensive analysis on team performance data; regularly pulling, analyzing, and presenting operational metrics to monitor historical trends and drive operational improvements to improve team performance • Optimized processes, developed training material, and led a task force to support a core support channel From June 2014 to Present (1 year 7 months) San Francisco Bay AreaMarketing Operations Analyst @ • Launched the Sales Development Representative function through development and management of robust lead flow processes and Salesforce dashboards • Set and achieved ambitious revenue goals by strategizing through quantitative and qualitative analysis as to how to achieve said goals and effectively scale business • Qualified prospective clients with refined criteria and worked closely with Sales to maximize return on marketing programs; analyzed revenue opportunities from qualified leads to improve efficiency of lead flow process • Created and managed automated processes as a Marketo administrator; refined lead scoring and nurturing processes by thoroughly researching and providing strategic analysis on the lead life cycle • Conducted ongoing A/B tests on marketing content and collateral to manage and optimize marketing campaigns • Generated reports and dashboards in Salesforce to track, manage, and analyze performance of marketing efforts • Performed data mining, list uploads, and heavy data analysis in Excel From October 2012 to May 2014 (1 year 8 months) San Francisco Bay AreaRisk Management Intern @ • Examined and annotated processes to analyze for areas of improvement • Observed processes being completed to assess in greater detail the processes for potential risks • Formed thorough process maps to further scrutinize processes • Created action items to implement appropriate mitigating controls upon identification and verification of risks From June 2012 to August 2012 (3 months) Greater Los Angeles AreaGlobal Account Management Intern @ • Optimized an outdated Excel model used to perform financial analysis for business deals and turned it into an organized and user friendly model that is currently employed in the presentation of deals to customers, considerably saving the company turnaround time and increasing the efficiency and effectiveness of the presentation • Automated and compared the company’s historical and current pricing strategy as well as the analysis of the anomalies • Heavily interacted with various departments to gather user requirements, understand business processes, and translate business needs into effective and enhanced tools • Accumulated an in-depth understanding of business processes • Developed strong ownership in many projects and initiative to perform independent research and exploration From June 2011 to April 2012 (11 months) Greater San Diego AreaBusiness Operations Intern @ • Performed detailed data comparison and data analysis to discover data inconsistencies • Updated department database and maintained its accuracy • Reviewed vendor tracking processes to research ways to enhance efficiency • Assisted department projects with various on-demand researches such as organizing meetings, developing flowcharts and performing documentations • Engaged in team support activities to help management with administrative work • Completed various ACE (Achieving Competitive Excellence) courses to learn how to streamline business processes From August 2009 to June 2011 (1 year 11 months) Greater San Diego AreaMarketing Intern @ • Conducted thorough independent research on social networking and market opportunities related to the pharmaceutical benefits management industry and made a formal presentation to management • Helped with various tasks in Salesforce From June 2009 to August 2009 (3 months) Greater San Diego Area

B.A., Economics @ University of California, San Diego From 2009 to 2012 Connie Xiao is skilled in: Salesforce.com, Management, Databases, Microsoft Excel, Marketing Automation, Marketo, CRM, Access, Data Analysis, Lead Qualification, Lead Management, Data Mining, Online Advertising, Display Advertising, Sales Operations