Director of Digital Marketing and Lead Generation @ CoreDial, LLC
Director of Marketing @ Heffler, Radetich & Saitta LLP
Penn State University
I am a creative, results-driven marketer with more than 12 years of professional experience in marketing, relationship development, public relations, business communications, lead generation, and event planning. My expertise is in leading marketing efforts from strategic planning to tactical implementation. I have spent my career working in the accounting, legal, engineering, higher education, publishing, and non-profit industries.
I am a creative, results-driven marketer with more than 12 years of professional experience in marketing, relationship development, public relations, business communications, lead generation, and event planning. My expertise is in leading marketing efforts from strategic planning to tactical implementation. I have spent my career working in the accounting, legal, engineering, higher education, publishing, and non-profit industries. I am a friendly, relationship oriented person and a true networker, leveraging my interpersonal skills to build long-lasting personal and professional relationships. I have been told through my interactions with others that I am a high-energy leader with the ability to make people feel comfortable. I am an avid reader and learner that lives life to the fullest. When I'm not working, I enjoy spending time with family and friends, traveling, running and reading. The quote I find most inspiring is "Always do what you are afraid to do," by Ralph Waldo Emerson.
Marketing Manager @ From May 2015 to Present (8 months) Director of Marketing @ Heffler, Radetich & Saitta LLP is not just your average CPA firm! Founded in 1942, our staff of 100+ professionals serves a nationwide clientele of high net worth individuals, closely-held businesses, law firms, not-for-profit organizations, and governmental entities. Our services include traditional accounting and auditing, tax planning and consulting services, and offers special expertise in performance and compliance audits, internal control reviews, forensic accounting services, tax credit audits and quality assurance peer reviews.
As the Director of Marketing, I’m responsible for overseeing firm-wide marketing functions including internal and external communications, strategic planning and implementation, event planning, business development initiatives, client service activities, proposal development and creation, and staff training and coaching with respect to marketing and business development activities. From January 2012 to May 2015 (3 years 5 months) Greater Philadelphia AreaDirector of Marketing @ At Heffler Claims Group (“Heffler”), I get to work with a great group of people consisting of former class action and mass tort attorneys, CPAs, Forensic CPAs, MBAs, and technology and operations experts. Heffler is the pioneer in class action claims administration and mass tort claims management, providing administration services in many areas including antitrust, consumer, mass tort, securities, employment and government enforcement matters. Heffler offers services for all phases of the settlement process, including planning and implementing a Notification program, designing custom databases and websites, providing all manner of call services through our enterprise call center, administering the claims process, and handling the distribution stages and escrow agent and tax services for cases.
As Director of Marketing, I am responsible for strategic planning and tactical implementation; budget planning and management; creation and execution of internal and external marketing strategies; developing and implementing all public relations and social media campaigns; event planning; and creating written content for proposals, websites, promotional items and marketing collateral. From January 2012 to May 2015 (3 years 5 months) Marketing Consultant @ From August 2013 to April 2015 (1 year 9 months) Marketing Manager @ Managed all company marketing efforts from strategic planning to tactical implementation. Worked directly with the firms business leaders to support their marketing and business development needs. Managed the company’s client service program, website, marketing campaigns, advertising, and public relations efforts. Managed the development, preparation, and submission of all proposals and qualification packages. From February 2007 to January 2012 (5 years) Product Group Marketing Manager @ Managed the marketing efforts of a multi-million dollar product line of legal resources targeted toward Education Administrators. Worked on product development, strategic planning, and tactical promotional implementation. From March 2006 to February 2007 (1 year) Marketing Specialist @ Served as a member of the marketing team at Drexel E-Learning, the online subsidiary of Drexel University. Managed all Public Relations activities, worked on large-scale direct to consumer (DTC) campaigns, led marketing efforts for corporate partners, and supported the Business Development team’s channel marketing operations. From August 2004 to March 2006 (1 year 8 months) Marketing Communications Coordinator @ Played an intricate part in planning all Chamber events, served on
various Chamber Committees, assisted with member relations, and managed all Public Relations and Marketing efforts. From May 2002 to August 2004 (2 years 4 months)
MBA, Business @ Saint Joseph's University From 2008 to 2010 B.S., Public Relations and Advertising @ Penn State University From 1999 to 2003 Upper Moreland High School Colleen MBA is skilled in: Public Relations, Corporate Communications, Tactical Marketing, Proposal Writing, Bids, Event Marketing, Desktop Publishing, Marketing Materials, Adobe Creative Suite, QuarkXPress, Client Service, Campaign Implementation, Social Media Marketing, Email Marketing, Team Building