Strategically focused marketing professional with both in-house and agency experience.
Devised, managed and executed digital and social strategy for a plethora of global brands within FMCG, Travel & Tourism, Sports, Drinks and Consumer Technology sectors.
Previously retained by big-four consultancy to lead the strategic marketing for their client (to date, the biggest turnaround project they've undertaken in the UK).
Managed and executed campaigns (including product and service launches) in Europe, Middle East, Asia, North America and South America.
Over thirteen years of agency and client-facing experience.
Entrepreneur who successfully built an international consultancy.
Public Speaker and Keynote Speaker on subjects of digital and integrated marketing.
Client Services Director @ Operational Board Director leading agency on client delivery, operational effectiveness and further developing IF’s internal culture.
Successfully grew consumer division to represent 50 per cent of revenues and increase organic client retention to account for over 75 percent of agency revenues
Devised managed and executed digital strategy within Consumer, Retail, Leisure, Entertainment, Arts & Culture, Technology, Construction, Pharmaceutical and Financial Services industries.
Shortlisted for Social Media Agency of The Year 2015 and Best Use of Social Advertising 2015. From October 2015 to Present (3 months) Kingston upon Thames, United KingdomDirector of Client Services @ You’ll be glad to hear there are no social media ninjas, gurus or rockstars here (we take social rather seriously).
We’re a team of social media specialists, with over 10 years’ experience (that’s well before Twitter was even a twinkle in brands’ eyes).
We work with terrific brands from Sony Music (yup, that’s 1D) and the Post Office, to B2B superstars including IBM, Thomson Reuters and Motorola Solutions (There are more, but you get the gist).
Our clients get results from social media. Whether it’s customer acquisition, lead generation or business value; from loyalty to customer service. We are metrics driven and goals orientated.
Oh, and we’re also the official trainers on social for the Institute of Digital & Direct Marketing (IDM) qualifications, co-authors on three books on social, and (like all agencies!) award-winning – including BIMA Hot100 (2 years running), Drum Digerati Top 100 and more.
Unsurprisingly, we love to chat - on social or otherwise. So join us on our profiles, or give us a call on 0208 547 1830. From January 2015 to Present (1 year) Kingston upon Thames, United KingdomAssociate Director @ Digital strategist for BWP Group's PR agency - BWP Primal. From May 2011 to November 2014 (3 years 7 months) Associate Director @ Brand management, brand develoment and campaign management for global FMCG, retail, consumer and technology clients.
Helping brands to truly integrate their campaigns across the marketing mix and get the very best from BWP Group's offering. From May 2011 to November 2014 (3 years 7 months) Business Development Director @ Head-hunted into the position of Business Development Director. My role was to define the right brand strategy and communications tactics, to yield comprehensive business results for new clients.
Led LEWIS to their first sports client - FIBA. Charged with defining, managing and executing the communications strategy for FIBA's 2010 World Basketball Championships; responsible for managing more than 1,500 official members of the press, all media briefings, crisis comms plan and campaign social engagement for 24 participating countries. From March 2010 to February 2011 (1 year) Freelance Consultant @ From December 2009 to February 2010 (3 months) Co-Founder / Marketing Director @ Responsible for brand development, brand management and brand guardianship. Devised, managed and executed go-to-market and go-to-business strategy. From February 2006 to February 2009 (3 years 1 month) Division Manager @ From 2005 to 2006 (1 year) Business Leader @ From 1998 to 2005 (7 years)
IVQ Level 6 Graduate Diploma in Retail and Business Marketing @ Université Montpellier I From 1995 to 1998 Windsor Boys School From 1991 to 1995 Colin Jacobs is skilled in: Public Speaking, Conference Speaking, Online Marketing, Marketing Strategy, Marketing Communications, Social Media, Social Networking, Social Media Relations, Digital Marketing, Digital Media, Public Relations Skills, Corporate Communications, Keynote, Public Relations, Social Media Marketing
Websites:
http://www.immediatefuture.co.uk,
http://thejacobsjabber.blogspot.co.uk/