Senior operating and strategy executive with particular expertise in addressing complex business and operational problems with straightforward and easily communicated solutions that can be quickly implemented. Extensive experience driving growth and delivering measurable results especially in information and content intensive industries that are rapidly transforming due to technology advances and proliferation. Superior ability to identify and drive organizational change needed to adapt strategically to changing market demands. Outstanding interpersonal, analytical, facilitative, and negotiating skills with a record of motivating and mentoring top performing teams. Graduate of Harvard Business School and the Massachusetts Institute of Technology. Specialties: • Driving Growth • Business Leadership and Management • Strategy (development, planning and execution) • Business Development • Leading Change • Analytical Problem Solving • Risk Management • Technology • Facilitation • Pricing • Marketing

Senior Vice President Content Development Group Operations & Strategy @ Drive and be accountable for curriculum and assessment content and product development execution, and the quality of curriculum and assessment products regardless of the market or the medium. Ensure that curriculum and assessment content and programs meet and exceed the expectations of customers. Provide operational and strategic direction and leadership for Content Development Group (CDG) curriculum and assessment Studio employees and be responsible for the execution of curriculum and assessment content development plans consistent with the company's key operational and strategic objectives and customer commitments. From 2014 to Present (1 year) Greater Boston AreaSenior Vice President HMH Studios @ Led curriculum content development and delivery and was responsible for the quality of curriculum products regardless of the market or the medium. Provided strategic direction and leadership for HMH curriculum Studio employees and was accountable for the execution of curriculum content development plans consistent with the company's key strategic objectives and customer commitments. From 2014 to 2014 (less than a year) Greater Boston AreaVice President, Business Development and Strategy, Nursing & Health Professions/Education @ Developed, articulated, and drove the global vision and strategy for the $350M Education professional services and content business unit to build and sustain growth. Provided in-depth customer and market insights to develop winning and innovative products and solutions. Led geographic expansion and business development initiatives, including partnerships and acquisitions. Optimized business, pricing and operating models in rapidly transforming competitive marketplace to achieve short, medium and long-term commercial goals. As a member of the business unit executive team, collaborated closely with other executive team members to grow overall revenue and market position. Lead the annual corporate strategic planning process. Provided expert facilitation services to both internal and external conferences and meetings. From 2010 to 2013 (3 years) Greater Philadelphia AreaVice President, Global Business Models and Pricing Strategy @ Developed, innovated and optimized electronic and web-based B2B and B2C professional services and content business models (subscription and transactional), bundling, and pricing strategies for the $1B Health Sciences Division that resulted in over $50M of new revenue growth and enhanced Elsevier Health Sciences longer-term competitive position worldwide. Led the development of the annual strategy and operating plan for the Global Medical Reference business unit serving the global medical provider, payer, practitioner, and education professional services and content markets. Provided thought leadership and was a key contributor to business cases, product development and go-to market strategies that drove electronic content product and services growth, and the next generation of online solutions. From 2008 to 2009 (1 year) Greater Philadelphia AreaVice President Database, e-Commerce, and Direct Marketing @ Managed over $25M in revenue and a team of 65+ employees in two locations. Organization consisted of multiple departments including Creative Services, Database Marketing, e-Commerce Marketing, Direct Marketing, Periodicals Marketing, Exhibits, Pricing, Data Management, and Professional Certification Directories. Remit included being the General Manager of the extensive American Board of Medical Specialties multi-million dollar web, electronic and print product line including editorial, product development and innovation, and marketing functions. From 2006 to 2008 (2 years) Greater Philadelphia AreaVice President, Market Development & Strategic Information @ Created and led group that gathered, measured, and analyzed internal and external information to predict trends and behaviors and proactively drove sales and marketing action on these predictions to maximize growth and to achieve corporate financial and business goals. From 2003 to 2005 (2 years) Greater Philadelphia AreaDirector, Business Strategy Practice @ Built and led a new business strategy practice specializing in challenges related to information and technology as well as participated as a member of the management team. From 2000 to 2003 (3 years) Greater New York City AreaCorporate Strategy Consultant - Entertainment & Media Industries @ Advised companies on market growth strategies, competitive positioning, and strategic product plans. Identified revenue-generating opportunities for media and information products. From 1999 to 2000 (1 year) Greater New York City AreaMBA Intern @ Analyzed global market opportunities in the digital cable set-top box industry and presented recommendations to senior management on market trends, strategic product plans, and marketing strategies. From 1998 to 1998 (less than a year) Greater San Diego AreaDeputy Chief Policy Advisor @ Advised governor on strategic policy and legislative, economic, and political issues. Participated in formulation and implementation of three state budgets whose annual appropriations exceeded $18B. From 1995 to 1997 (2 years) Greater Boston AreaDirector of Fiscal Research and Grant Management @ Worked to develop a centralized management system of all state applications for federal grants. Analyzed specific fiscal policy and political issues. Performed national benchmarking. From 1995 to 1995 (less than a year) Greater Boston AreaDirector of Research @ Supervised a staff of seven researchers. Developed positioning, advertising, and press strategies for the campaign. Directed all debate preparation for the governor and lieutenant governor. From 1994 to 1994 (less than a year) Greater Boston AreaDeputy Director, Legislative Affairs @ Implemented the governor's legislative agenda. Managed office staff, internship program, and daily operations. From 1993 to 1994 (1 year) Greater Boston AreaPolicy Analyst, Legislative Affairs @ Analyzed key legislation. Assisted in the research and writing of bills. Tracked legislator voting. From 1992 to 1993 (1 year) Greater Boston Area

Master of Business Administration (M.B.A.) @ Harvard Business School From 1997 to 1999 SB @ Massachusetts Institute of Technology From 1988 to 1992 Cliff Rotenberg is skilled in: Strategy, Business Development, Marketing Strategy, Strategic Planning, Strategic Partnerships, E-commerce, Business Strategy, Direct Marketing, Pricing, Analytics, Go-to-market Strategy, Advertising, Executive Management, Product Management, Pricing Strategy, Competitive Analysis, Proposal Writing, Strategy Development, Business Growth, Driving Revenue, Growing Revenue, Strategic Vision, Change Leadership, Thought Leadership, New Business Development, Problem Solving, Publishing, Segmentation, Management Consulting, Engaging Public Speaker, Strategic Consulting, Education, Risk Management, Technology, Leadership, Management, Business Planning, Product Development, Marketing, Analysis, Public Relations, P&L Management, Product Marketing, Cross-functional Team..., Start-ups, Project Planning, Marketing Management, B2B, Negotiation, Mergers & Acquisitions