My passion and motivation to stay current in social strategy allows me to effectively understand and thrive in this ever-changing digital world. I have an undeniable love for all things digital, especially when it comes to dissecting consumer behavior in this field that is constantly evolving. To me, each social platform is a unique way to engage consumers and impact the direction of digital marketing. Why not be at its forefront?
Social Strategy Intern @ • Monitored social trends and recommendations applicable for Maytag and KAO activations
• Built presentations for client communication initiatives and to inform clients of consumer behavior on social platforms
• Analyzed the creative copy effect on consumer behavior
• Helped manage Maytag brand social media channels including content, seek-and-respond opportunities, and creative strategy.
• Created a strategic digital campaign to launch Teens in the Park - Chicago Parks District From June 2015 to August 2015 (3 months) Communication Extern @ Social Media, Marketing, and Event Planning From May 2013 to September 2014 (1 year 5 months) Promotions & Public Relations Director @ From 2007 to 2011 (4 years)
Commutation - Mass Media; Sociology @ University of Missouri-Columbia Claire Winegar is skilled in: Social Media, Strategic Communications, Social Strategy, Collaborative Problem Solving, YouTube, Advertising, Consumer Behavior, Brand Management, Communication, Collaborative Practice, Event Planning, Marketing Communications, Strategy, Social Media Marketing, Social Networking