Director of Marketing: Marketing Strategy, Project Management, Lead Generation, ROI, Analytics, PPC, SEO
Leander, Texas
WPMU Wordpress Website Developer - Demand Generation - PPC @ Empower Network, LLC Developed a multiuser WordPress based blog platform www.EmpowerNetwork.com which achieved an Alexa Traffic Ranking within the top 200 sites in the US. Participated in the full lifecycle of development including design and code reviews, identifying and addressing performance issues and implementing best practices for...
WPMU Wordpress Website Developer - Demand Generation - PPC @ Empower Network, LLC Developed a multiuser WordPress based blog platform www.EmpowerNetwork.com which achieved an Alexa Traffic Ranking within the top 200 sites in the US. Participated in the full lifecycle of development including design and code reviews, identifying and addressing performance issues and implementing best practices for frontend development. From January 2011 to December 2011 (1 year) Data Analyst and Supervisor @ Travelocity Worked with a small team of American Airline employees during the creation of Travelocity. From May 1997 to February 2001 (3 years 10 months) San Antonio, Texas AreaTested Certifications & Technical Skills @ Certifications Successfully applying her cumulative experience and expertise as both an employee and Independent Consultant, Cynthia is reputed for her skills and her certifications in the use of Photoshop, XHMTL, HTML, CSS, ASP, ColdFusion, SQL, WordPress, WPMU, PPC, various SEO and Social Media and Website Optimization and Conversion. Technical skills: Marketo, Pardot, Hubspot, SalesForceMarketing Cloud, AdWords, Adobe Creative Suite, Google Analytics, WordPress From January 1990 to December 1990 (1 year) Director of Marketing - B2B Saas Software - Strategic Planning and Demand Generation @ BiZZdesign Oversees all aspects of Digital Marketing, Online Strategic Planning, and Business Development aimed at enhancing market presence and sales volume for the company’s products across B2B Enterprise Software. Created a Global Marketing Strategy while working with cross-functional teams and external resources. Key Strategies include:• Ensuring tracking of marketing activities via analytical metric research, reporting, and ROI tracking to strengthen marketing and sales strategies.• Managing Digital Marketing activities including strategy development across SEM, SEO, web content, email campaigns, social media content, marketing funnel, competitive research, online conversion optimization, metrics and analytics reporting, • Focusing efforts on generating leads and demand generation by utilizing collateral materials along with HubSpot, Pardot, and Salesforce Marketing Cloud CRM's while taking input from and reporting progress to C-level executives.• Leading all tasks pertaining to website migration, development, administration, optimization, and management including chatbot implementation. Enschede Area, NetherlandsDigital Marketing Director - B2B SaaS - Demand Generation - Marketing Automation - Web Developmement @ Upland Software Led cross-functional teams across various software divisions such as Professional Services Automation, Project Portfolio Management, IT Financial Management, Document and Workflow Management, Supply Chain and Manufacturing Management, Enterprise Reporting, Data Management, and Business Intelligence. Key Strategies included: • Drove a team of highly-capable professionals dedicated to creating and implementing digital marketing and business design strategies for multipleSaaS software companies under the acquisition of Upland Software.• Developed digital marketing strategies and websites for a range of acquired companies, importing projects to a standardized platform upon acquisition, optimized and improved SEO, created documentation for the post-acquisition process. Companies include: Silverback Enterprise Group || Tenrox || Timesheet.com || PowerSteeringSoftware || Comsci || Filebound || Eclipse PPM || Ultriva || Clickability || MobileCommons || Lead Lander || EPM Live || Magnitude Software || Kalido || Noetix || Visionael • Strategically calibrated conversion through statistically-backed AB testing.Increased conversions and enhanced conversion tracking by leading the design of the websites and landing pages.• Lead paid media advertising campaigns using business directories, PPC, Google Adwords, as well as banner buys with retargeting while also leading SEO initiatives to improve content, keywords, and branding. • Partnered with the sales team and account managers to create, deliver and analyze potential customers efficient movement through the buyer's journey and throughout the customer lifecycle and assessed leads generated by marketing initiatives for future budgeting and marketing decision making.• Utilized platforms such as Marketo, HubSpot, SalesForce and WordPress on a regular basis. From June 2014 to January 2018 (3 years 8 months) Austin, Texas AreaCEO - Digital Marketing Manager ▪ Website Optimization ▪ SEM ▪ PPC ▪ SEO ▪ Demand Generation @ CLStudio.com Services Provided: Marketing Manager ▪ Website Optimization ▪ Online Advertising ▪ SEM ▪ PPC ▪ Conversion Optimization ▪ SEO ▪ Organic Online Marketing Strategy ▪ Social Media Marketing ▪ Business Operations and Management ▪ Team Management ▪ Web Conversion ▪ Cost OptimizationKey strategies included:• Developed marketing and SEO strategies, executed SEO audits, content strategy, and improved web practices leading to improved SERPs for major keyword phrases for several clients. • Created, optimized, and promoted social media profiles, boosted traffic-driving content, and directed efforts towards maximizing organic traffic and online awareness. • Worked with clients to develop brand an marketing strategy and implemented online brand management plans. Collaborated with senior leadership to streamline the marketing department’s processes. • Undertook complete accountability of all marketing activities, managing public relations, liaising with external vendors, coordinating regional and national meetings• Developed PPC, email and web-based marketing campaigns using a range of platforms. • Spoke at several conferences, businesses, and various seminars. From January 1988 to June 2014 (26 years 6 months) Austin, Texas AreaFounder and CEO - Social Media Marketing Automation @ PlumSocial.com Developed Social Media Marketing Automation App • Automate Messages to Facebook, Twitter, Linkedin • 80+ Social Media Sources • Mobile SMS • Photos • Blogs • Post updates to your Facebook Pages, Profiles, Groups and Photos • Schedule Messages in Advance • Email and Autoresponders • Fully Automated Online From January 2011 to March 2014 (3 years 3 months) Austin, Texas AreaAssistant IT Director - Database Website Developer - Digital Marketing - SEO @ Dannemiller, Inc. Worked throughout the website development cycle from planning to systems design, to testing and maintenance. Created SEO and search engine marketing plans, database-driven customized websites, content management systems, and SQL databases. Delivered classroom and web training, while designing online courses and testing platforms, and demonstrated products to clients. From February 2001 to November 2003 (2 years 10 months) Graphic Designer and Pre-Press @ RAND Graphics • Graphic concept design, creation, layout and pre-press conversion • Editor and graphic designer of various materials• Adobe Creative Suite From January 1994 to January 1997 (3 years 1 month) Wichita, Kansas Area
Empower Network, LLC
WPMU Wordpress Website Developer - Demand Generation - PPC
January 2011 to December 2011
Travelocity
Data Analyst and Supervisor
May 1997 to February 2001
San Antonio, Texas Area
Certifications
Tested Certifications & Technical Skills
January 1990 to December 1990
BiZZdesign
Director of Marketing - B2B Saas Software - Strategic Planning and Demand Generation
Enschede Area, Netherlands
Upland Software
Digital Marketing Director - B2B SaaS - Demand Generation - Marketing Automation - Web Developmement
June 2014 to January 2018
Austin, Texas Area
CLStudio.com
CEO - Digital Marketing Manager ▪ Website Optimization ▪ SEM ▪ PPC ▪ SEO ▪ Demand Generation
January 1988 to June 2014
Austin, Texas Area
PlumSocial.com
Founder and CEO - Social Media Marketing Automation
January 2011 to March 2014
Austin, Texas Area
Dannemiller, Inc.
Assistant IT Director - Database Website Developer - Digital Marketing - SEO
February 2001 to November 2003
RAND Graphics
Graphic Designer and Pre-Press
January 1994 to January 1997
Wichita, Kansas Area
Developed a multiuser WordPress based blog platform www.EmpowerNetwork.com which achieved an Alexa Traffic Ranking within the top 200 sites in the US. Participated in the full lifecycle of development including design and code reviews, identifying and addressing performance issues and implementing best practices for frontend development. Developed a multiuser WordPress based blog platform www.EmpowerNetwork.com which achieved an Alexa Traffic Ranking within the top 200 sites in the US. Participated in the full lifecycle of development including design and code reviews, identifying and addressing performance issues and implementing best practices for frontend development.
What company does Cindy Chebultz work for?
Cindy Chebultz works for Empower Network, LLC
What is Cindy Chebultz's role at Empower Network, LLC?
Cindy Chebultz is WPMU Wordpress Website Developer - Demand Generation - PPC
What industry does Cindy Chebultz work in?
Cindy Chebultz works in the Information Technology and Services industry.
Who are Cindy Chebultz's colleagues?
Cindy Chebultz's colleagues are Peter Matthijssen, Rastislav Durica, Mark Tenhagen, Carlos Azevedo, Bruce Metherd, Greg Jones, Hugo Ehrnreich, Emiel Schuurman, and chima urama
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