Co-Founder & Chief Data Scientist, TrustInsights.ai. Marketing Over Coffee cohost. Keynote Speaker. Ninja. He/him.
Framingham, Massachusetts, United States
Speaker @ Podcamp Boston 5 From September 2010 to September 2010 (1 month) Keynote Speaker @ National Shooting Sports Foundation | NSSF Delivered the opening keynote on building data-driven customer journeys. From October 2017 to October 2017 (1 month) Jacksonville, Florida AreaKeynote Speaker @ Marin Software Delivered the opening keynote at Marin Masters, New York City on...
Speaker @ Podcamp Boston 5 From September 2010 to September 2010 (1 month) Keynote Speaker @ National Shooting Sports Foundation | NSSF Delivered the opening keynote on building data-driven customer journeys. From October 2017 to October 2017 (1 month) Jacksonville, Florida AreaKeynote Speaker @ Marin Software Delivered the opening keynote at Marin Masters, New York City on cognitive marketing. From September 2017 to September 2017 (1 month) Greater New York City AreaTrack Keynote Speaker @ Demandbase Delivered the track keynote on cognitive marketing and the future of AI in marketing. From May 2017 to May 2017 (1 month) San Francisco Bay AreaWorld of Watson 2016 Speaker @ IBM I spoke on the Rise of the Citizen Analyst, how the democratization of analytics tools is fueling the citizen analyst movement. From October 2016 to October 2016 (1 month) Las Vegas, Nevada AreaTrack Keynote Speaker @ HubSpot Delivered the track keynote on building a data-driven customer journey. From October 2016 to October 2016 (1 month) Greater Boston AreaCo-Founder @ PodCamp I am the co-founder of the PodCamp Unconference series, along with partner Chris Brogan. Our inaugural event, with the support of over 300 registered attendees and 40 sponsors, was held September 8-10, 2006 at Bunker Hill Community College and Harvard University. For more information or to contact me specifically about PodCamp, please email me at [email protected] - and I look forward to meeting you soon! From June 2006 to June 2016 (10 years 1 month) Speaker @ Dreamforce 2013 I spoke at Dreamforce 2013 on the topic of From Likes to Leads: Finding, Building, and Converting New Audiences to Grow Your Business. From November 2013 to November 2013 (1 month) San Francisco Bay AreaSpeaker @ FutureM I spoke on the topic of "Where Marketing's Next Best Ideas Will Come From" at the FutureM Conference. We examined the process of creativity, current thinking and research about how creativity works, 4 methods for bolstering your creative skills, and how creativity is measured. From October 2013 to October 2013 (1 month) Greater Boston AreaKeynote Speaker @ Social Media Strategies Summit I was pleased and honored to be the opening keynote speaker for Social Media Strategies Summit in Boston, speaking on the topic "How Social Media Broke PR (and how to fix it)". From September 2013 to September 2013 (1 month) Greater Boston AreaPublic Speaker @ HubSpot I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands. From August 2013 to August 2013 (1 month) INBOUND2013 ConferenceDirector of Inbound Marketing @ WhatCounts My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I've helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods. From July 2011 to November 2012 (1 year 5 months) Greater Atlanta AreaSpeaker @ PodCamp East I presented on the topic of social media influence and 6 ways you can find influencers. From September 2012 to September 2012 (1 month) Wilmington, DESpeaker @ Salesforce.com Dreamforce Conference I presented on the topics of social media influence and social media ROI at this incredible, gigantic conference. From September 2012 to September 2012 (1 month) San Francisco, CASpeaker @ Blogworld Expo As part of the Social Media Business Summit series, I presented on digital marketing ROI - how to find it and grow it. From June 2012 to June 2012 (1 month) New York, NYSpeaker @ Social Fresh LLC Advanced Social Media and Email Integration: Email is still a core online marketing channel. It works. It continues to pay dividends for small and big businesses alike. Social media comes along and makes email even better. Messages can be augmented, amplified, and better targeted.The permission based marketing of email integrates well with the discussion level interaction that social media allows. From September 2011 to September 2011 (1 month) Charlotte, North Carolina AreaSpeaker @ eduWeb Conference Email marketing works across a variety of disciplines and fields. In this conference session, Christopher Penn spoke about: learn the 5 things every email marketer wants and how to achieve them. From August 2011 to August 2011 (1 month) San Antonio, Texas AreaSpeaker @ Wharton Web Conferece Social Media Marketing: Beyond the Basics. Join social media marketing professor and Blue Sky Factory VP of Strategy Christopher Penn for a 3 hour intensive look at how social media fits into your marketing mix, what techniques, tactics, and ideas are effective, how to effectively measure your social media efforts in real-world metrics that matter, and how to integrate social media with all of your other marketing channels. From July 2011 to July 2011 (1 month) Wharton Business School, Philadelphia, PASpeaker @ 140 Character Conference I had the pleasure and privilege to speak at Jeff Pulver's 140 Character Conference in New York City on June 16, 2011 about awakening your superhero - how new media gives us superpowers, but we need to awaken ourselves and realize what we're capable of. From June 2011 to June 2011 (1 month) Vice President, Strategy and Innovation @ Blue Sky Factory As VP/SI, my work at Blue Sky Factory is to help an already awesome company get more juice for its squeeze, from product design to marketing to client relations. I'll be pitching in wherever the team needs me the most. In just the first year alone, I've helped the marketing team increase lead generation by over 500%. So successful was the marketing that the BSF team accomplished that we were acquired by WhatCounts in July 2011. From February 2010 to June 2011 (1 year 5 months) Baltimore, Maryland AreaSpeaker @ ETC2011 E-mail Marketing Power Ideas: Best Practices on What You Need to Succeed From February 2011 to February 2011 (1 month) Speaker @ SocialFresh Tampa 2011 Facebook Analytics – How to know if you reach your goals From February 2011 to February 2011 (1 month) Speaker @ FredNMT 3.0 21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory) From February 2011 to February 2011 (1 month) Speaker @ Podcamp NH Speaking on email marketing, Video here: http://blog.activeedge.com/tag/podcamp-new-hampshire/ From October 2010 to October 2010 (1 month) Speaker @ New England XPO for Business Boston 2010 Spoke at the New England XPO for Business with Patrick O'Malley From September 2010 to September 2010 (1 month) Speaker @ MarketingProfs B2B Forum Boston 2010 Spoke on 21 Century Email Marketing From May 2010 to May 2010 (1 month) Speaker / Presenter @ Social Fresh St. Louis Speaker on Goal Focused Analytics and Social Media ROI at the Social Fresh St. Louis conference. From April 2010 to April 2010 (1 month) Speaker / Presenter @ Social Fresh Portland Presented on Goal Focused Analytics at the Social Fresh conference in Portland, OR. From March 2010 to March 2010 (1 month) Producer @ The Financial Aid Podcast The Financial Aid Podcast is a daily internet radio show which I present to students, parents, professionals, and vendors. Each day, I cover topics such as financial aid news, scholarships, job hunting, and personal finance. Be sure to add it to your iTunes music player for free by visiting www.FinancialAidPodcast.com on the web. From April 2005 to January 2010 (4 years 10 months) Chief Media Officer @ Edvisors I am the Chief Media Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and media, as well as Internet marketing, press, and public relations. If you've got questions about paying for college, I either have answers or know someone who does. From June 2003 to January 2010 (6 years 8 months) Speaker / Presenter @ Web 2.0 East/Web 2.open Speaker / Presenter of the topic Doing More With Less. From November 2009 to November 2009 (1 month) Speaker / Presenter @ MarketingProfs Digital Marketing Mixer Public speaker and presenter at MarketingProfs Digital Marketing Mixer From October 2009 to October 2009 (1 month) Speaker / Presenter @ NewBCamp 2009 Delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic. From April 2009 to April 2009 (1 month) Speaker / Presenter @ Massachusetts Department of Higher Education GEAR UP Public speaker and presenter at GEAR UP From January 2009 to January 2009 (1 month) Speaker / Presenter @ Massachusetts Association of Student Financial Aid Administrators 2008 Annual Conference Public speaker and presenter at MASFAA 2008 conference in Hyannis, MA From November 2008 to November 2008 (1 month) Speaker @ Podcamp Philly 2 Public speaker and presenter at PodCamp Philly on social media and analytics. From September 2008 to September 2008 (1 month) Speaker / Presenter @ Inbound Marketing Summit Public speaker and presenter at Inbound Marketing Summit 2008. Presented a session on Should Your Business Be Podcasting? From September 2008 to September 2008 (1 month) CTO @ Student Loan Network I am the Chief Technology Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and new media. From June 2003 to September 2008 (5 years 4 months) Speaker / Presenter @ MarketingProfs B2B Forum Public speaker and presenter at Marketing Profs B2B Forum in Boston, MA From June 2008 to June 2008 (1 month) Speaker and Outreach Organizer @ NewBCamp 08 Volunteered to assist NewBCamp in digital outreach and delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic. From February 2008 to February 2008 (1 month) Lead Organizer @ PodCamp Boston 2 As lead organizer of PodCamp Boston 2, I was responsible for making sure PodCamp Boston 2 happened and ensuring that financial, operational, and marketing goals were achieved, as well as creating an environment where attendees had a productive, fun time. From June 2007 to October 2007 (5 months) Producer @ Virtual Hot Wings As producer of the independent fan album Virtual Hot Wings, on behalf of podsafe musician Matthew Ebel, I recorded, edited, and compiled the album through 70+ builds, including cover art, individual tracks, branding, web site creation, online transaction processing, and internet marketing, along with a team of 5. Learn more at http://www.VirtualHotWings.com or in Second Life. From May 2007 to May 2007 (1 month) Speaker at PESC Technology Standards Conference @ PESC I was a presenter on the topic of new media and podcasting at the Postsecondary Electronic Standards Council 4th Annual Conference on Technology and Standards, discussing what podcasting is and how it applies to educational technology in the financial aid industry. From April 2007 to April 2007 (1 month) Speaker @ PodCamp Toronto Public speaker and presenter at PodCamp Toronto. Presented three sessions: Podcast Marketing 2.0, Podcast 401: Advanced Audience Buildings, and WinAmpCast/Google Gadget Podcast Kits. Member of Corporate Podcasting Tactics Panel. From February 2007 to February 2007 (1 month) IT Director @ Credit Union On Line I was the director of IT and systems at Credit Union On Line, a data processor for 22 New England credit unions. From June 2001 to June 2003 (2 years 1 month) Senior Consultant @ Boston Automation I was a senior technical consultant at Boston Automation in Boston, MA, serving small businesses with infrastructure and internet consulting, from getting their systems in place to creating an internet presence for them. From September 1999 to June 2001 (1 year 10 months) CIO @ CASCAP, Inc. CIO and chief technologist at CASCAP, Inc. a mental healthcare provider based in Cambridge, Massachusetts. Brought agency into the Internet age, created web presence, established networks among 14 sites, and led training of staff on basic Internet communications. Established first Internet-based donations for agency, including an interactive campaign for a fundraising concert. From August 1998 to August 1999 (1 year 1 month) Co-Host @ Marketing Over Coffee I'm the co-host of one of the top marketing podcasts, largely thanks to my talented co-host, John Wall. Each week we discuss old and new marketing, tips, tactics, methods, ideas, strategies, and much more to get more out of your marketing efforts. With over 300 episodes and a million downloads, it's one of the most popular marketing podcasts in the world.Visit http://www.MarketingOverCoffee.com for more information and how to get the show for free. Vice President of Marketing Technology @ SHIFT Communications At SHIFT, I help clients understand how earned media and public relations impact their marketing efforts and demonstrating how to measure PR, marketing, and finding ROI in a big picture view. I run many of the inbound marketing and lead generation programs for SHIFT's own marketing, from CRM administration to Pardot marketing automation to Google Analytics and more. In the first 3 months, I exceeded my lead generation targets by 16x using proven, tested lead generation and content marketing strategies, implemented cutting edge data science and machine learning practices, and I've built a multimillion dollar business unit.Learn more at http://www.shiftcomm.com From December 2012 to March 2018 (5 years 4 months) Newton, MASpeaker @ National Speakers Association I had the honor and privilege to address NSA about the future of public speaking, augmented by artificial intelligence. Feedback included:"Your presentation was fantastic! Thank you for sharing a portion of your brilliance with us! #nsa18""@cspenn did a great job explaining how #AI will disrupt speaking! Wise speakers will take actions to leverage AI! #nsa18 #Speaker #disrupt""I loved the way you married great presentation style, data and analytics, and relevance to the group." From February 2018 to February 2018 (1 month) Baltimore, Maryland AreaKeynote Speaker @ Social Media Dallas I had the honor and privilege to address Social Media Dallas about predictive analytics for social media marketers. Feedback included:"Can you tell I was excited to be at #SMDallas? Thanks for the great presentation on predictive analytics @cspenn. ""Thanks @cspenn and @SM_Dallas for a great presentation tonight!""[email protected] is blowing our minds teaching us about Predictive Analytics! #smdallas" From February 2018 to February 2018 (1 month) Dallas/Fort Worth AreaKeynote Speaker @ Digital Masterminds Group I shared with the Digital Masterminds Group the future of digital agencies and how they must evolve in order to succeed.Testimonials:“The world is about math now." @cspenn presentation is a gold mine into how to avoid becoming obsolete as an agency. The answer? Data first. From October 2016 to October 2016 (1 month) Las Vegas, Nevada AreaKeynote Speaker @ PRSA Boston I delivered the opening keynote on the topic of reinventing PR.Testimonials:- @cspenn @PRSABoston @prsane you rocked the AM keynote! Thanks for joining us & the awesome takeaways! #PRXNE- @cspenn @SHIFTcomm thank you for an informative session this morning.- Excellent keynote by @cspenn on reinventing PR. #PRXNE- Attending keynote by @cspenn. Good speech, invigorating #PRXNE- Fantastic start to the day #PRXNE with @cspenn From June 2016 to June 2016 (1 month) Greater Boston AreaKeynote Speaker @ Social Tools Summit I spoke on the topic of Scaling Innovation. Feedback included:[email protected] You. Rocked. #SocialTools16 . Thanks for sharing your wisdom with all!Always a pleasure to hear the brilliant insights of metrics guru @cspenn at #SocialTools16 keynoteJust taken to school by @cspenn on using scientific method to lead innovation that is scaleable. Worth the admission. #SocialTools16As someone with the word "innovator" in her job title, I really appreciated the keynote from @cspenn :) #SocialTools16 From April 2016 to April 2016 (1 month) Greater Boston AreaKeynote Speaker @ AgChat Foundation Cultivate and Connect Conference Presented "Cultivating Influence" as opening keynote speaker for the AgChat Foundation Cultivate and Connect Conference. I shared why influence is important, what social media influence is, and how to grow your social presence.Testimonials:"Great presentation from @cspenn on being an influencer. So many good points! #acfc15""You know a speaker is good if I'm excited about Excel - @cspenn talking influence. #acfc15 #agchat ""@cspenn knocking it out of the park, making good sense at #ACFC15 @agchat" From November 2015 to November 2015 (1 month) Greater Nashville Area, TNKeynote Speaker @ ICSC Presented "From Data Zero to Marketing Hero" as the closing keynote for the ICSC MOCIAL+ Conference in San Francisco, CA. Attendee feedback included:"Your presentation was a huge success…""'Our greatest limiting resource is time!' Thanks for the great content @cspenn at #ICSCmocial!" From August 2015 to August 2015 (1 month) San Francisco Bay AreaSpeaker @ FutureM Conference Presented "From Data to Insight", a talk about the 7 step foundational method of data analysis, plus 3 tactical methods for getting more out of your data. Attendee feedback included:"Thanks, @cspenn for once again killing it with practical, actionable advice on how to handle data. Great session! #INBOUND14 #FutureM""@cspenn You did a fantastic job explaining data analytics today! I am learning about data as a student, and your segment was very helpful!" From September 2014 to September 2014 (1 month) Keynote Speaker @ Collective Bias SoFabCon I was the keynote speaker at SoFabCon 2014, speaking about how bloggers and brands can analyze, build, and convert their audiences to grow their businesses and increase their value. Attendee feedback included:"The keynote speaker was worth the cost of my ticket alone! Thanks @cspenn for the info!""I have never learned so much from a keynote speaker as I have with @cspenn at #SoFabCon14!" From May 2014 to May 2014 (1 month) Bentonville, ArkansasSpeaker @ Social Fresh East 2013 I did the closing keynote on Understanding the Power of Earned Media - what it is, why it’s important, how it works (and how to generate your own), and how to think about measuring it.If you're so inclined, you can watch it below: From April 2013 to April 2013 (1 month) Tampa/St. Petersburg, Florida AreaSpeaker @ WhatCounts Digital Marketing Summit I led a workshop and talk on Google Analytics for Email Marketers, from understanding how to see email traffic to building reports that show you revenue per subject line.If you're so inclined, you can watch it here:http://www.shiftcomm.com/google-analytics-for-email-marketers/ From April 2013 to April 2013 (1 month) Greater Atlanta AreaSpeaker @ MARCOM Forum 2011 21st Century Email Marketing: Why Email is Working Better Than Ever in a Mobile, Social WorldMr. Penn helps you understand the five key concepts (More audience, more delivery, more opens, more actions, and more/better metrics) that nearly every email marketer needs to master, plus actionable steps to put into effect the moment you’re back in the office for improved engagement and effectiveness.Also on the docket is what things you should be testing (we all talk about the importance of testing but no one ever helps you judge what should be tested in the first place), new ideas for content, and nearly instant ways to measure ROI. From June 2011 to June 2011 (1 month) Speaker @ NCHELP Spring Conference 2011 Leveraging New MediaChristopher S. Penn will provide an overview of popular social networking sites such as Facebook and Twitter and discuss how NCHELP members can use these media services to highlight outreach efforts, improve communication and promote brand awareness. He will also discuss how social media could be utilized to assist in the servicing of student loans and will provide prognostications on the future of new media. From June 2011 to June 2011 (1 month) Speaker @ Blogworld NYC 2011 Facebook Analytics – How to Know if You Reach Your GoalsWondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.http://blogworld-nyc2011.sched.org/event/a41a063ee5b0c9c7089a3103c3b1a006 From May 2011 to May 2011 (1 month) Speaker @ NEDMA Marketing Technology Conference 2011 http://www.nedma.com/events/event.asp?id=162#221 Century Email MarketingWant to know what the top 5 issues facing email marketers are and how to achieve impressive results with your email marketing? Join Blue Sky Factory Vice President of Strategy and Innovation Christopher S. Penn for a session on the 5 things every email marketer wants and how you can get more of them in your marketing program, from audience building to metrics that matter. From February 2011 to February 2011 (1 month) Speaker @ Blue Sky Factory 2010 User Conference Spoke at our User Conference in Baltimore on Email Marketinghttp://www.blueskyfactory.com/company/events/userconference/ From October 2010 to October 2010 (1 month) Speaker @ 140 Character Conference Boston 2010 Awaken Your Superhero:Video: http://www.christopherspenn.com/2010/09/awakening-your-superhero-at-140conf/ From September 2010 to September 2010 (1 month) Speaker @ Optimization Summits Fall 2010 E-Mail Marketing That Drives Results With Chris PennRecorded version: http://www.blueskyfactory.com/webinar-archives/21st-century-webinar/21st-century-webinar.php From September 2010 to September 2010 (1 month) Speaker @ Online Marketing Summit 2010 Boston Topic: Email Marketing: Tools and StrategiesDescription: Email, the channel we forget to invest in is one of the biggest revenue generators in the history of online marketing. Learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies. From July 2010 to July 2010 (1 month) Speaker @ Online Marketing Summit 2010 NYC Topic: Email Marketing: Tools and StrategiesDescription:Email Marketing, the channel we all forget to invest in; however, it is one of the biggest revenue generators in the history of online marketing. In this session, you will learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies that no one is talking about... until now. From July 2010 to July 2010 (1 month) Speaker @ American Red Cross Emergency Data Summit 2010 D.C. The Technology Behind Social DataArticle on the event: http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=fa532b019666a210VgnVCM10000089f0870aRCRD From July 2010 to July 2010 (1 month) Speaker / Presenter @ Optimization Summits March 2010 Presented a 2 hour workshop at OptSum March 2009 on Email Marketing That Drives Results.Session Description:Email continues to be one of the most valuable opportunities to reach today’s consumer. According to the Direct Marketing Association (DMA), email marketing generated an ROI of $43.62 for every dollar spent in 2009. After all, email is targeted, measurable, and relevant, making it easy to give your audience what they want when they want it.When used effectively, email will create brand awareness, drive leads, and encourage loyalty. This workshop reveals proven strategies behind effective email marketing, including:· What to look for when choosing an email service provider· How to build a fully opted-in list· Industry best practices and design guidelines· Key strategies to further your client relationships through email· How real world marketers are driving results with their campaigns From March 2010 to March 2010 (1 month) Speaker / Presenter @ Educational Travel Conference 2010 Presented on SEO & SEM: What Does It Take To Succeed? at the ETC 2010 Conference in Providence, RI From February 2010 to February 2010 (1 month) Speaker / Presenter @ Inbound Marketing Summit 2009 Spoke on sessions regarding Social Media ROI.Session description: Join Christopher Penn as he helps Argentinean Steakhouse owner Justin Levy understand and break out the impact of social media versus other forms of marketing and its impact on the bottom line of a locally run business. Think social media has no ROI? Think social media can't be measured? This session will help you map out your own success indicators and even better, give you insights for improving your efforts. From October 2009 to October 2009 (1 month) Lead Subject Expert & Instructor, Advanced Social Media @ University of San Francisco I created, designed, and developed a brand new distance learning course with some of the world's best social media experts to teach advanced social media concepts as a master certificate course. From June 2009 to July 2009 (2 months) Instructor, Internet Marketing @ University of San Francisco Taught three sets of lectures for the Internet Marketing Master Certificate course for the University of San Franscisco online, including how to promote videos, set up a marketing funnel, design and implement metrics, and more. From July 2008 to May 2009 (11 months) Speaker / Presenter @ MarketingProfs B2B Forum 2009 Presenter of information at Email Marketing/Web Usability/Social Media One-on-One Therapy sessions at MarketingProfs B2B Forum 2009 in Boston, MA. From June 2009 to June 2009 (1 month) Speaker / Presenter @ SREB GoAlliance Presenter of the webinar Building Blocks of Social Media for SREB GoAllianceSession description:In this webinar, Christopher S. Penn, Chief Media Officer of the Student Loan Network, shared the four key pre-requisites you MUST have in place before starting any kind of social media marketing campaign, from passion to design science to fundamentals of good web design, to make social media work for you and your college access marketing team. From January 2009 to January 2009 (1 month) Lead Organizer and Speaker @ PodCamp Boston 3 I was the lead organizer along with a fabulous team and speaker at PodCamp Boston 3, the new media/social media community conference. We had 465 of the smartest, most energized, most passionate people descend on Boston for two days to learn, share, and grow their new media skills, and I was happy to provide them with the opportunity to make magic happen.I also spoke on new media marketing and web site optimization. From October 2007 to July 2008 (10 months) Speaker and Organizer @ PodCamp DC I did direct mail outreach for PodCamp DC and presented two sessions at the event.New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which now includes aspects of sales, internet marketing, search engine optimization, and just about everything else, all linked to a framework that you can take home and apply to any product, service, or organization.Power Your Personal Network with LinkedIn. 3 PM Saturday. I’ll be co-presenting with Dan Williams, another LinkedIn Power User, on how to use LinkedIn to power your networking skills. This is a session by request from a few participants who’d asked early if there was going to be something about LinkedIn. I’ll be sharing a few of my tips about using the service, what it’s good for, and how to help you build your personal brand with it, including simple but effective techniques you can start using immediately for better results. From April 2008 to April 2008 (1 month) Speaker and Organizer @ PodCamp NYC I did marketing and outreach for PodCamp NYC to attract as diverse an audience as possible to the event. I also presented on five different sessions including Podcasting 101, New Media Marketing, Using LinkedIn to Power your Personal Network, Affordable PR for Non-Profits using New Media, and Social Media and Politics (panel).If you attended PodCamp NYC and any of my sessions, I'd love to hear your feedback! From April 2008 to April 2008 (1 month) Co-Founder and Chief Data Scientist @ Trust Insights At Trust Insights, I help customers make more money with their data.We'll be using predictive algorithms, machine learning, and artificial intelligence to help businesses make better decisions, faster, to transform companies, and ultimately, to make the world a better place.For example, suppose you ran the operations for a major retail store. Using predictive algorithms, wouldn't it be great to predict just how much staffing you'll need at a given set of stores based on what your customers are likely to do? BrainTrust Insights will help you build that prediction.Suppose you needed to understand the customer experience, the customer journey of high net worth individuals as a financial institution. Wouldn't it be great to digest and understand everything these future customers are saying to align your products and services with what's on their minds? Trust Insights will help you develop that understanding.Suppose you managed employee relations within a large, distributed corporation. Wouldn't it be great to connect what employees say inside with the performance of the company to find what the real issues are that diminish productivity? Trust Insights will help you connect your data sources and find insights.Would you like to save time and resources in managing your data? Would you like to make more money with your data? Come chat with us at Trust Insights, and we'll help shed light on your dark data. Greater Boston Area
Podcamp Boston 5
Speaker
September 2010 to September 2010
National Shooting Sports Foundation | NSSF
Keynote Speaker
October 2017 to October 2017
Jacksonville, Florida Area
Marin Software
Keynote Speaker
September 2017 to September 2017
Greater New York City Area
Demandbase
Track Keynote Speaker
May 2017 to May 2017
San Francisco Bay Area
IBM
World of Watson 2016 Speaker
October 2016 to October 2016
Las Vegas, Nevada Area
HubSpot
Track Keynote Speaker
October 2016 to October 2016
Greater Boston Area
PodCamp
Co-Founder
June 2006 to June 2016
Dreamforce 2013
Speaker
November 2013 to November 2013
San Francisco Bay Area
FutureM
Speaker
October 2013 to October 2013
Greater Boston Area
Social Media Strategies Summit
Keynote Speaker
September 2013 to September 2013
Greater Boston Area
HubSpot
Public Speaker
August 2013 to August 2013
INBOUND2013 Conference
WhatCounts
Director of Inbound Marketing
July 2011 to November 2012
Greater Atlanta Area
PodCamp East
Speaker
September 2012 to September 2012
Wilmington, DE
Salesforce.com Dreamforce Conference
Speaker
September 2012 to September 2012
San Francisco, CA
Blogworld Expo
Speaker
June 2012 to June 2012
New York, NY
Social Fresh LLC
Speaker
September 2011 to September 2011
Charlotte, North Carolina Area
eduWeb Conference
Speaker
August 2011 to August 2011
San Antonio, Texas Area
Wharton Web Conferece
Speaker
July 2011 to July 2011
Wharton Business School, Philadelphia, PA
140 Character Conference
Speaker
June 2011 to June 2011
Blue Sky Factory
Vice President, Strategy and Innovation
February 2010 to June 2011
Baltimore, Maryland Area
ETC2011
Speaker
February 2011 to February 2011
SocialFresh Tampa 2011
Speaker
February 2011 to February 2011
FredNMT 3.0
Speaker
February 2011 to February 2011
Podcamp NH
Speaker
October 2010 to October 2010
New England XPO for Business Boston 2010
Speaker
September 2010 to September 2010
MarketingProfs B2B Forum Boston 2010
Speaker
May 2010 to May 2010
Social Fresh St. Louis
Speaker / Presenter
April 2010 to April 2010
Social Fresh Portland
Speaker / Presenter
March 2010 to March 2010
The Financial Aid Podcast
Producer
April 2005 to January 2010
Edvisors
Chief Media Officer
June 2003 to January 2010
Web 2.0 East/Web 2.open
Speaker / Presenter
November 2009 to November 2009
MarketingProfs Digital Marketing Mixer
Speaker / Presenter
October 2009 to October 2009
NewBCamp 2009
Speaker / Presenter
April 2009 to April 2009
Massachusetts Department of Higher Education GEAR UP
Speaker / Presenter
January 2009 to January 2009
Massachusetts Association of Student Financial Aid Administrators 2008 Annual Conference
Speaker / Presenter
November 2008 to November 2008
Podcamp Philly 2
Speaker
September 2008 to September 2008
Inbound Marketing Summit
Speaker / Presenter
September 2008 to September 2008
Student Loan Network
CTO
June 2003 to September 2008
MarketingProfs B2B Forum
Speaker / Presenter
June 2008 to June 2008
NewBCamp 08
Speaker and Outreach Organizer
February 2008 to February 2008
PodCamp Boston 2
Lead Organizer
June 2007 to October 2007
Virtual Hot Wings
Producer
May 2007 to May 2007
PESC
Speaker at PESC Technology Standards Conference
April 2007 to April 2007
PodCamp Toronto
Speaker
February 2007 to February 2007
Credit Union On Line
IT Director
June 2001 to June 2003
Boston Automation
Senior Consultant
September 1999 to June 2001
CASCAP, Inc.
CIO
August 1998 to August 1999
Marketing Over Coffee
Co-Host
SHIFT Communications
Vice President of Marketing Technology
December 2012 to March 2018
Newton, MA
National Speakers Association
Speaker
February 2018 to February 2018
Baltimore, Maryland Area
Social Media Dallas
Keynote Speaker
February 2018 to February 2018
Dallas/Fort Worth Area
Digital Masterminds Group
Keynote Speaker
October 2016 to October 2016
Las Vegas, Nevada Area
PRSA Boston
Keynote Speaker
June 2016 to June 2016
Greater Boston Area
Social Tools Summit
Keynote Speaker
April 2016 to April 2016
Greater Boston Area
AgChat Foundation Cultivate and Connect Conference
Keynote Speaker
November 2015 to November 2015
Greater Nashville Area, TN
ICSC
Keynote Speaker
August 2015 to August 2015
San Francisco Bay Area
FutureM Conference
Speaker
September 2014 to September 2014
Collective Bias SoFabCon
Keynote Speaker
May 2014 to May 2014
Bentonville, Arkansas
Social Fresh East 2013
Speaker
April 2013 to April 2013
Tampa/St. Petersburg, Florida Area
WhatCounts Digital Marketing Summit
Speaker
April 2013 to April 2013
Greater Atlanta Area
MARCOM Forum 2011
Speaker
June 2011 to June 2011
NCHELP Spring Conference 2011
Speaker
June 2011 to June 2011
Blogworld NYC 2011
Speaker
May 2011 to May 2011
NEDMA Marketing Technology Conference 2011
Speaker
February 2011 to February 2011
Blue Sky Factory 2010 User Conference
Speaker
October 2010 to October 2010
140 Character Conference Boston 2010
Speaker
September 2010 to September 2010
Optimization Summits Fall 2010
Speaker
September 2010 to September 2010
Online Marketing Summit 2010 Boston
Speaker
July 2010 to July 2010
Online Marketing Summit 2010 NYC
Speaker
July 2010 to July 2010
American Red Cross Emergency Data Summit 2010 D.C.
Speaker
July 2010 to July 2010
Optimization Summits March 2010
Speaker / Presenter
March 2010 to March 2010
Educational Travel Conference 2010
Speaker / Presenter
February 2010 to February 2010
Inbound Marketing Summit 2009
Speaker / Presenter
October 2009 to October 2009
University of San Francisco
Lead Subject Expert & Instructor, Advanced Social Media
June 2009 to July 2009
University of San Francisco
Instructor, Internet Marketing
July 2008 to May 2009
MarketingProfs B2B Forum 2009
Speaker / Presenter
June 2009 to June 2009
SREB GoAlliance
Speaker / Presenter
January 2009 to January 2009
PodCamp Boston 3
Lead Organizer and Speaker
October 2007 to July 2008
PodCamp DC
Speaker and Organizer
April 2008 to April 2008
PodCamp NYC
Speaker and Organizer
April 2008 to April 2008
Trust Insights
Co-Founder and Chief Data Scientist
Greater Boston Area
What company does Christopher Penn work for?
Christopher Penn works for Podcamp Boston 5
What is Christopher Penn's role at Podcamp Boston 5?
Christopher Penn is Speaker
What industry does Christopher Penn work in?
Christopher Penn works in the Research industry.
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