Hands-on director with 20 years of experience in B2B high-tech marketing, PR, Web-site design and journalism; proven record in established companies and startups with concentrations in branding, social media, global public relations, IT analyst relations, crisis communications, marketing communications, trade shows, SEO/SEM, Google Analytics, Salesforce.com, sales enablement; strengths in project management, research, analysis and execution; was recruited
Hands-on director with 20 years of experience in B2B high-tech marketing, PR, Web-site design and journalism; proven record in established companies and startups with concentrations in branding, social media, global public relations, IT analyst relations, crisis communications, marketing communications, trade shows, SEO/SEM, Google Analytics, Salesforce.com, sales enablement; strengths in project management, research, analysis and execution; was recruited three times by seasoned high-tech Marketing executive who held GM role at IBM.
Specialties: Digital Marketing, Mobile Marketing, SEO, SEM, Google AdWords, Google Analytics, Web 2.0, Content Management Systems, Category Creation, Demand Generation
Director of Marketing Communications @ Reporting directly to the CEO of Skinder-Strauss, I collaborate with 4 division heads (eLaw, Lawyers Diary and Manual, New Jersey Lawyers Service and inSync Litigation Support) to develop the budget and corporate marketing plans based on strategic business objectives that cover the following: research, Web site, Sales tools, lead generation, partnerships/associations, public relations, social media, awards, print and online advertising, branding, and internal communications. From February 2013 to Present (2 years 11 months) Marketing Director @ Developed and executed company's first marketing plan within budget that covered the United States and United Kingdom; collaborated with senior management, partners, customers, speakers and team members to develop campaign concepts and marketing materials; developed compelling collateral materials such as customer success stories, fact sheets, brochures, e-mail outreach and press releases; created and implemented public relations and print/online advertising (Google AdWords, LinkedIn) campaigns that generated sales leads and achieved business objectives; planned and executed successful events, including conferences, demonstrations, special corporate events, industry trade shows and Webcasts; researched and negotiated pricing and contracts for venues, catering, audiovisual, travel, accommodations, awards, giveaways, printing, event staging, keynote speakers and entertainment; managed Twitter and LinkedIn initiatives and outreach to industry analysts, journalists and bloggers From September 2010 to April 2012 (1 year 8 months) Director of Corporate Marketing @ Directed the strategy and implemented marketing communications programs globally, including branding, public relations, trade shows, Web site in four languages (English, Chinese, Japanese, Korean), lead generation and sales tools; indirectly managed four individuals who support the marketing function locally in their countries, and oversaw two creative-service and four PR agenices (United States, United Kingdom, Israel and Japan); owned the outbound marketing budget through the entire budget cycle (proposal, approval, monitoring and feedback) From June 2008 to December 2009 (1 year 7 months) Marketing Communications Director @ Developed public relations and IT analyst strategies, managed PR agency, wrote press releases and prepped executives for press interviews; re-designed the Web site and wrote all copy for it; worked with product management to produce messaging documents and sales collateral; managed and executed tradeshows, speaking engagements and special event activities; oversaw and negotiated all marketing vendor relationships, including graphics designers and printers; managed marcom budget in conjunction with Vice President of Marketing From April 2007 to March 2008 (1 year) Marketing Program Manager @ Assisted in the development and implementation of go-to-market strategy and objectives; translated business and product plans into integrated marketing programs, tactics and messages; created, executed and measured the success of marketing programs to build awareness, generate leads and support the direct sales process; coordinated all new product introduction programs, including the development of marketing collateral and sales tools, as well as managed the program scope, schedule, budget and performance metrics; developed comprehensive strategic and tactical documents to ensure the success of each program From October 2005 to April 2007 (1 year 7 months) Marketing Communications/PR Manager @ Developed and executed plans for PR, advertising, events, direct marketing, collateral and Web; launched first enterprise anti-spyware product and created enterprise positioning and messaging; wrote press releases, byline articles, corporate fact sheet and corporate backgrounder as well as completed awards applications and call-for-papers From September 2004 to October 2005 (1 year 2 months) Marketing Consultant @ Developed positioning and messaging for specific industries and completed awards submissions; managed Web site, including writing copy as well as designing and coding pages in HTML, authored product data sheets and case studies as well as conducted customer research via online surveys; documented sales cycle to develop collateral and support materials that mapped to it From August 2003 to August 2004 (1 year 1 month) Marketing Contractor @ Performed market research to define new product positioning and messaging; created collateral, including datasheets, Web-site copy and sales FAQs; conceptualized and wrote direct- and email campaigns; collaborated with worldwide IT analysts to create charts and diagrams as well as edit their documentation From 2002 to 2003 (1 year) Marketing Analyst @ Researched IT analyst documentation to help define product requirements, positioning, messaging and road map; analyzed competitors and growth opportunities; created scripts for sales CDs and flash demo for Web site; interviewed customers for case studies and surveys; provided FAQs and prospect-letter templates for sales and responded to RFIs and RFPs From May 2000 to December 2001 (1 year 8 months) Marketing Web Content Editor & Senior Research Editor @ Wrote, edited and scheduled marketing content for Giga Informaiton Group's public and secure areas of its Web site; interviewed, wrote and posted clients' case studies and testimonials on Web site; developed Web lead-generation initiatives and campaign tracking; produced -- from writing to online posting -- a weekly research deliverable that focused on IT trends From 1997 to 2000 (3 years) Deputy Copy Chief, Senior Copy Editor @ Assumed responsibilities of Copy Chief in his absence: finalized pages, supervised 5 full-time copy editors, trained new copy editors, wrote performance appraisals; managed offsite editorial process to produce daily newspaper at trade shows; performed copy-editing duties, including correcting errors in grammar, chart editing, page proofing, writing and refining all display type: headlines, captions, teasers, table of contents From 1995 to 1997 (2 years) Copy Editor, Letters Editor, Editorial Assistant @ Selected photographs, designed pages and edited articles for News, Forum, Financial, Arts/Lifestyle and Travel Sections and wrote News, Arts/Lifestyle and Magazine articles From 1988 to 1995 (7 years)
BA, Journalism, Biology @ Northeastern University From 1985 to 1989 Christopher Leary is skilled in: Social Media, Public Relations, Messaging, SaaS, Product Marketing, Market Research, Lead Generation, Cloud Computing, Customer Relations, Social Media Marketing, Online Marketing, Email Marketing, Vendor Management, Budget Management, Corporate Communications
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