Product Marketing Manager, Ad Tech @ From October 2015 to Present (3 months) Director, Global Media & Marketing @ Responsible for maximizing the effectiveness and efficiency of EA's digital media buying across video, display, social, and search media for EA's HD console & PC games as well as its Origin business. From September 2014 to October 2015 (1 year 2 months) Senior Manager - Digital Media @ Managing a team focused on building global, cross-platform online video & social media investment plans across EA's gaming portfolio. Working closely with online partners (e.g. Facebook, YouTube, Twitter, etc.) to continually test & analyze new media solutions & ad products that drive efficient top funnel awareness/engagement and/or lower funnel user acquisition. From November 2013 to September 2014 (11 months) Social Marketing & Media Manager @ Managing global social media spend across all EA's gaming franchises, while working closely with Facebook, YouTube, & Twitter to test/analyze new media strategies & advertising products. From July 2012 to November 2013 (1 year 5 months) Associate Social Marketing Manager @ Social Marketing: Developed and executed integrated, metrics-driven social marketing & media campaigns for all EA's gaming franchises including FIFA, Battlefield, and Madden. Partnered closely with Facebook, YouTube, and Twitter to test new marketing & media strategies. Media Management: Led the acquisition & engagement media strategy and execution on social platforms. Aligned real-time bidding optimization & metrics analysis to maximized media efficiency. From June 2010 to June 2012 (2 years 1 month)

Business, Sports Business/Marketing @ University of Oregon - Charles H. Lundquist College of Business From 2006 to 2010 University of Oregon From 2006 to 2010 Christine Martini is skilled in: Social Media Marketing, Customer Acquisition, Social Media Advertising, Online Video Marketing, Online Advertising, Social Media, Advertising, Integrated Marketing, Social Marketing, New Media, Facebook, Marketing, Digital Strategy, Marketing Strategy, Online Marketing, Mobile Marketing, Digital Marketing, Digital Media