Creative, business-to-business marketer with 15 years of experience in marketing and public relations. Highly organized and efficient with the ability to juggle numerous projects and priorities. Able to communicate ideas with confidence, clarity and focus Specialties:Marketing management, marketing communications, lead generation / demand generation, marketing automation, marketing measurement, event planning and management, project management, contract negotiations and business writing.

Vice President of Corporate Marketing @ Manages a team responsible for analyst relations, brand and creative, competitive intelligence, content marketing, events, launch management, public relations and the web at Kaseya, a provider of SaaS-based IT management and security software: - Established a content marketing practice that helps drive new leads and sales through the efficient creation of thought provoking content assets such as eBooks, infographics and white papers that align with the buying processes of key user personas. - Manages a brand and creative team that serves as Kaseya’s in-house creative agency; team is responsible for executing on a global rebranding effort, provides day-to-day design services for all marketing programs, and supports the engineering team from a product UX design perspective. - Plans and manages the company’s annual global user conference, a sponsor supported event that attracts hundreds of IT professionals each year; coordinates local users groups in select locations around the world; manages logistics and planning for tradeshows and internal special events. - Responsible for global corporate communications efforts working with corporate and local PR agencies to achieve favorable coverage with press and analysts in key markets. - Responsible for day-to-day management of the corporate website; launched a newly designed corporate website; works with the web development team to continually release new functionality enhancements. - Project manages all product launches and new version releases from a go-to-market perspective coordinating across marketing, sales, and product management functions to assure the successful release of new and enhanced capabilities into the marketplace. From November 2013 to Present (2 years) Greater Boston AreaPrincipal Director of Product Marketing @ Responsible for positioning, messaging, field enablement, marketing strategy, marketing execution and business development for Oracle’s web experience management solution, Oracle WebCenter Sites: - Develops product positioning and messaging to differentiate Oracle WebCenter Sites in the marketplace. - Responsible for developing marketing strategy, programs and sales tools; creates website content, product collateral, product demos, and presentations for the sales team and senior executives. - Manages social media efforts supporting the Oracle WebCenter Sites product; regularly contributes digital marketing and customer experience focused content to the WebCenter blog, cultivates guest blog contributors, and coordinates promotional efforts via Facebook, Twitter and LinkedIn. - Maintains relationships with WebCenter customers and channel partners: works to involve customers and partners in co-promotional opportunities such as webcasts, podcasts, and special events. From September 2011 to October 2013 (2 years 2 months) Greater New York City AreaDirector of Marketing @ Directed the marketing and analyst relations efforts of FatWire Software, a global, enterprise web content management software company. FatWire was acquired by Oracle in 2011: - Produced marketing materials and sales tools; wrote website content, promotional emails, product collateral, presentations and more; oversaw the work of freelance designers, agencies and copywriters. - Managed the company’s strategic relationships with industry analysts such as Forrester and Gartner; responsible for assuring successful product/strategy briefings and strong performance in analyst evaluations. - Planned and executed corporate special events including global user conferences, local user groups, customer advisory board meetings, and trade shows. - Project managed product launches to assure successful execution; created and coordinated launch support materials including product collateral, training webinars, website content and promotional campaigns. From November 2010 to September 2011 (11 months) Greater New York City AreaManager of Marketing Programs @ Managed marketing programs and operations for FatWire Software, a global web content management software company: - Responsible for planning, executing and reporting on all marketing campaigns including email promotions, webinars and special events. - Planned and participated in corporate special events including the annual global user conference, local user groups, customer advisory board meetings, conferences and tradeshows. - Worked with international field marketing teams to develop localized marketing campaigns that adhere to corporate branding and messaging. From August 2008 to November 2010 (2 years 4 months) Greater New York City AreaMarketing Specialist @ Responsible for building and managing marketing communications, lead generation and public relations competencies in newly established marketing department of international distribution company's U.S. subsidiary: - Developed annual marketing plans and budgets; determined the appropriate mix of search engine marketing, email, direct mail, special events, and tradeshows required to achieve the company's 25% year-over-year revenue growth objectives. - Responsible for measuring the efficacy of marketing tactics and demonstrating a positive return on investment (ROI) for marketing programs. - Developed conversion-focused client acquisition program that yielded over 30% of the company’s annualized new business revenue during the first year of the program’s inception. - Oversaw the creative development of marketing collateral, sales tools, press releases, whitepapers and customer advisory board events. - Managed the development of the company’s website from initial concept through execution resulting in steady traffic growth and inbound telephone inquiries that doubled quarter-over-quarter since the site’s launch. From May 2004 to August 2008 (4 years 4 months) Greater New York City Area

B.A., English @ Boston College Christie Flanagan is skilled in: Demand Generation, Marketing Automation, Lead Generation, Marketing Management, Marketing Communications, Event Planning, Marketing ROI, Promotions, Online Marketing, Social Media Marketing, B2B Marketing, ROMI, SEM, Digital Marketing, Direct Marketing, Marketing Strategy, Email Marketing, New Business Development, Salesforce.com, Business Development, B2B, Strategy, Direct Mail, Public Relations, Web Content Management, Copywriting, CRM, E-commerce, Web Marketing, Social Media, Corporate Branding, Marketing, Press Releases