Vice President and General Manager @ Conagra Brands
Kellogg Company @
Director, Brand Development @ Catalina Marketing
Education:
BS @
Gies College of Business - University of Illinois Urbana-Champaign
About:
Associate Director - Frosted Flakes and Rice Krispies @ From July 2014 to Present (1 year 6 months) Associate Director - Kellogg's Brand @ From January 2014 to July 2014 (7 months) Senior Brand Manager - Kellogg's Brand @ From June 2013 to January 2014 (8 months) Battle Creek, MichiganSenior Brand Manager - Morning Foods Innovation @
Associate Director - Frosted Flakes and Rice Krispies @ From July 2014 to Present (1 year 6 months) Associate Director - Kellogg's Brand @ From January 2014 to July 2014 (7 months) Senior Brand Manager - Kellogg's Brand @ From June 2013 to January 2014 (8 months) Battle Creek, MichiganSenior Brand Manager - Morning Foods Innovation @ From January 2012 to June 2013 (1 year 6 months) Director, Brand Development @ Marketing consultant responsible for designing and selling marketing programs to leading CPG companies.
- Developed and managed relationships with multiple clients in consumer promotions, brand marketing, and sales functions
- Analyzed consumer shopping data to design efficient and effective targeted marketing programs via the Catalina network
- Led cross-functional team through the successful execution of over 90 marketing programs From January 2010 to January 2012 (2 years 1 month) Brand Manager @ Brand Manager responsible for the brand strategy, marketing communications and P&L on the Meat Enhancer Portfolio including A.1., Grey Poupon, Kraft and Bull's Eye Barbeque.
- Created three year strategic plan including repositioning key brands, developing a new product and productivity pipeline and redefining the Meat Enhancers trade/price strategy
- Designed brand strategy and marketing campaign for A.1. Grey Poupon and Kraft BBQ including T.V. and on-line advertising, YouTube promotion, merchandising, and national coupons
- Led cross-functional team to develop consumer based segmentation of Meat Enhancers category and deep understanding of meat enhancer meal occasions From August 2004 to January 2010 (5 years 6 months) Senior Financial Analyst @ Consolidated and analyzed the strategic plan, annual budget, and monthly forecast for each of the eight reporting units of the company. From July 2001 to July 2002 (1 year 1 month) Senior Associate @ From September 1997 to July 2001 (3 years 11 months)
MBA @ Harvard Business School From 2002 to 2004 BS, Accountancy @ University of Illinois at Urbana-Champaign - College of Business From 1993 to 1997
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