Global marketing. Digital leader. Sponsorship and Activation. With a passport going on extra pages.
Greater Chicago Area
VP, Director of Marketing - Capps Digital @ Leo Burnett Organized the company into complementary service/business units and repositioned and re-branded the company (from Capps Studio to Capps Digital), implemented a new identity, marketing and operational platform. From 1994 to 1996 (2 years) Director of Macintosh - Capps Digital @ Leo Burnett Created the foundation to transform...
VP, Director of Marketing - Capps Digital @ Leo Burnett Organized the company into complementary service/business units and repositioned and re-branded the company (from Capps Studio to Capps Digital), implemented a new identity, marketing and operational platform. From 1994 to 1996 (2 years) Director of Macintosh - Capps Digital @ Leo Burnett Created the foundation to transform the business into a complete digital business through technology and training. Designed and started mac training program for Leo Burnett's creatives From 1992 to 1994 (2 years) Technology Director @ artform communications Led the desktop technology implementation of transforming a traditional slide service bureau to using Mac for design and service bureau work. Lead designer on slide and company presentation for a variety of clients From 1991 to 1992 (1 year) Chicago, ILDivisional Vice President Global Brand Strategy & Innovation @ Abbott Senior leader on the Abbott global marketing team, leading the global brand expression and digital teams; additionally responsible for innovation in the marketing and advertising space. Core responsibility for evolving and marketing Abbott’s corporate brand, and setting the company’s vision and direction in the digital, mobile and social space.Lead the Abbott Global Brand Strategy and Brand Innovation through building a corporate brand for the new Abbott that supports Abbott's corporate strategy, business objectives and desired stakeholder engagement approaches globally. Special emphasis on BRIC markets plus US, and partner with the CMO, along with other members of the Global Marketing organization including Marketing Intelligence, Digital/Social and Regional Marketing Officers in designing and executing the marketing and communications of the corporate brand. Significant focus and time spent in Brazil, India, and China as fast growth and important markets for the corporate brand to raise awareness and engagement in. Built and manage the partnership/sponsorship with the Abbott World Marathon Majors, the six associated marathons (Tokyo, Boston, London, Berlin, Chicago, and New York), and TED partnership. Led creation of long form content for a supported climb by Adrian Ballinger; runners stories and content from the Great Wall Marathon (China and global usage), and ongoing employee engagement to our global brand work. Manage talent such as Joan Benoit Samuelson for our brand and employee engagement (internal marketing) work. Launched Abbott's 2015 "Ask a Million" campaign with global and regional assets: films, website, OOH, digital, and social content. Work closely with Abbott Business Unit leaders/General Managers at the country level and Division leadership to help country level and global leaders use the corporate brand to advance their business objectives and deliver best in class marketing for their respective Business Units products and services. Greater Chicago Area - HQ, with global responsibilitiesChief Digital Officer @ FCB Global Led and operationalized Draftfcb’s digital offering, and strategically built the agency’s digital capabilities to scale and drive growth across the agency and with clients (organic and new)Set and drove the direction and strategic vision for digital, including and across all disciplines; Acting digital lead for the Global Capabilities committee and leader of the Global Digital Capabilities team, team members from key Draftfcb regions: Brazil, China, India, Germany, Middle East, UK, US (Chicago/ NYC), and South Africa, Integral part of the US and Global New Business lead team for pitches and client facing opportunities. Additionally, led the new business pitches for two of the Chicago offices largest wins, Cox Communications and Discover Financial Services. Led M&A activity relevant to digital growth and opportunities. Thought Leader for Draftfcb, internally and externally as part of conferences and PR. Training – a partner and advocate with HR learning and development and worked in partnership with the account, creative and planning leads to integrate and build digital skills and people into their teams. Clients include: Brown Forman, Cox Communication, Discover, Dow, J&J, Kmart, Kraft, Motorola, SC Johnson, Sharpie, Sony, Valspar, VW, and YUM Speaker at Digiday, Cannes (AOL Summit), DMA, Chief Digital Officer SummitCannes 2013 mobile jury, 2013 Digiday mobile and 2013 IAB MIXX awards judge, 2012 and 2013 Shorties Judge From May 2012 to September 2013 (1 year 5 months) Greater Chicago AreaEVP, group management director, digital @ FCB Chicago Led the development and growth of digital work, training, and skills through both building a digital team and working across the organization to scale skills sets broadly. Led the digital efforts on all new business pitches and partnered with brand teams on clients such as SC Johnson, Qwest Communications, Newell-Rubbermaid, Brown Forman, and YUM! Brands to create business driving and award winning work.Worked closely with HR to create learning programs to enable the vision of total digital fluency and education of the Agency, especially in the mobile and social media space. While focusing on digital, worked to deliver total marketing solutions. And at the same time, new and innovative solutions and thinking to the agency's workEffie Regional Judge 2010, Effie National Judge 2011 and 2012 From September 2008 to June 2012 (3 years 10 months) ChicagoChief Digital Officer @ Element 79 Agency's visionary and leader in all matters digital with additional responsibility for operationalizing all key digital strategies.Champion and embody the shift a "no-line" integrated culture in which people are fluent in all broad-based platforms, particularly including digital. Lead the creation of learning programs to enable the vision of total digital fluency and education of the Agency on all new media.Digital lead on all new business efforts.Drive technology needs, identification, infrastructure and capabilities to further enhance the external go to market and internal process and tools From July 2008 to September 2008 (3 months) SVP, Digital Operations & New Business @ Element 79 Led the integration of digital into Element79, first through the integration of Tractiv and through operationalizing the products , service and people to deliver digital work. Defined and set the vision for the agency’s digital work and lead account management and strategy as relative to digital work.Lead digital strategy for E79 clientsLed over 20 pitches for existing E79 clients and new clients digital workClients: Alticor, Armour-Eckrich, Celebrity Cruises, Frito Lay brands, Gatorade, Harris Bank, Loews, Quaker Foods, Wilson, Zicam From June 2007 to February 2008 (9 months) Co-President - Tractiv @ Element 79 Founded an interactive marketing company, which served mid-size businesses with digital marketing solutions. Led the operational and strategic vision for the company and created the online media and search practices.Ran the day to day business including the operational / service structureDeveloped strategic partnerships with media publishers, search engines and tool developersClients: Chicago Cultural Center, Grant Thornton, International Truck, Midas, Mark Shale, Sustain Lane From 2004 to December 2007 (3 years) Owner @ Marketing Consultant Fort Lauderdale and USVI Developed and implemented marketing strategies for tourism focused business in South Florida and the Caribbean.Implemented SEM, SEO and display adv.. campaigns to connect the business with their interested audience.Developed content strategies for websites, provided easily implemented templates for internal updates.Clients: Blue Island Divers, Chris Sawyer Dive Center, Pro Dive USAAddtionally, spent time with my wife living the dream in St. Thomas, teaching scuba diving at Chris Sawyer Dive Center and recharging the batteries. From 2003 to 2004 (1 year) co-CEO - chemistri @ Leo Burnett Conceived and shaped the business from architecture of the business plan to the development of a successful operational and services model. Launching what was then one of the early integrated digital agencies, this back when the phrase TV is dead and standalone interactive companies were all the focus.Established and directed client relationship, project management, finance, technology and strategic teams.Grew from a start up staff of five with under $1 million billings in 1999 to 70 employees with over $14 million in revenue in 2002 and delivered on or exceeded financial goals across every quarter. While also winning Cannes Cyber Lions, Agency of the year from Revolution Magazine, Effies, Golden Marbles, and other advertising awards, showing creativity and sound financials could coexist in the interactive space. Clients: adidas, Coca-Cola, Disney, General Motors, Heinz, Hallmark, Kellogg’s, Kraft, McDonald’s, Motorola, Morgan Stanley, P&G, Philip Morris, US Army From 1998 to 2003 (5 years) EVP, Director of Marketing - Capps Digital @ Leo Burnett Shifted the business and service model from a traditional art studio with billings of $14 million to create one of the most technologically advanced creative services companies in the US with billings over $40 million.Led international expansion of print service units into key European, Asian and Latin American markets. Created and managed interactive team, later spun unit out as a separate business unit, chemistri (see above description). From 1996 to 1998 (2 years) Technology Manager @ Digimation Design company and also an Apple VAR and creative technology implementation business. In addition to doing hands on design work for local clients also worked closely with clients to transition them to desktop publishing (when that was actually a term) and use Mac's and other technology to move from proprietary systems for their creative and design. - different from the current digimation on LinkedIn From 1990 to 1991 (1 year) Elgin, IL
VP, Director of Marketing - Capps Digital
1994 to 1996
Director of Macintosh - Capps Digital
1992 to 1994
1991 to 1992
Divisional Vice President Global Brand Strategy & Innovation
Greater Chicago Area - HQ, with global responsibilities
Chief Digital Officer
May 2012 to September 2013
Greater Chicago Area
EVP, group management director, digital
September 2008 to June 2012
Chief Digital Officer
July 2008 to September 2008
SVP, Digital Operations & New Business
June 2007 to February 2008
Co-President - Tractiv
2004 to December 2007
2003 to 2004
co-CEO - chemistri
1998 to 2003
EVP, Director of Marketing - Capps Digital
1996 to 1998
1990 to 1991
Organized the company into complementary service/business units and repositioned and re-branded the company (from Capps Studio to Capps Digital), implemented a new identity, marketing and operational platform. Organized the company into complementary service/business units and repositioned and re-branded the company (from Capps Studio to Capps Digital), implemented a new identity, marketing and operational platform.
What company does Chris Miller work for?
Chris Miller works for Leo Burnett
What is Chris Miller's role at Leo Burnett?
Chris Miller is VP, Director of Marketing - Capps Digital
What industry does Chris Miller work in?
Chris Miller works in the Marketing and Advertising industry.
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