Chris Lynch's Email Addresses & Phone Numbers

Marketing Manager @ Socialtext From September 2009 to June 2011 (1 year 10 months) Writer @ The Patriot Ledger From April 2004 to June 2005 (1 year 3 months) Head of Product Marketing, Oracle Marketing Cloud @ Oracle Led global product marketing team for the Oracle Marketing Cloud, focusing on messaging, positioning and go-to-market strategies for Marketing...

Marketing Manager @ Socialtext From September 2009 to June 2011 (1 year 10 months) Writer @ The Patriot Ledger From April 2004 to June 2005 (1 year 3 months) Head of Product Marketing, Oracle Marketing Cloud @ Oracle Led global product marketing team for the Oracle Marketing Cloud, focusing on messaging, positioning and go-to-market strategies for Marketing Cloud business unit. Responsibility for marketing entire product portfolio, including Oracle Responsys, Oracle BlueKai, Oracle Eloqua, Oracle Maxymiser, and Oracle Content Marketing. Team responsibilities included target buyer persona development, messaging and positioning framework, competitive intelligence, global sales enablement, win/loss analysis, sales content, and analyst relations. Led Oracle to leader positions in all three major marketing cloud analyst assessments, including the Gartner Digital Marketing Hubs Magic Quadrant, Forrester Enterprise Marketing Software Suite Wave, and IDC Marketing Cloud Landscape. Developed thought leadership around key digital marketing technology concepts, including Adaptive Marketing. From January 2014 to October 2016 (2 years 10 months) San Francisco Bay AreaProduct Marketing Manager, tibbr @ TIBCO Software Managed product marketing for the tibbr enterprise social networking product at TIBCO. Developed messaging, positioning, collateral and go-to-market strategies that focused on the intersection of social software with business processes. Travelled extensively to train sales teams in satellite offices and kickoff events, including New York, Washington D.C. and London. Ran analyst relations and positioned tibbr as a leader in key market reports, including Forrester's Wave Report. From June 2011 to January 2012 (8 months) Palo Alto, CaliforniaChief Marketing Officer @ KUIU -Reporting directly to the CEO, lead teams focused on end-to-end customer experience of KUIU, the performance hunting & outdoor gear company-Responsible for topline revenue ecommerce number, helping drive significant year-over-year demand growth for the direct-to-consumer company-Implemented new go-to-market process to drive daily campaign operations-Rolled out new creative process for brand campaigns, aligning messaging to merchandising and sales objectives-Lead strategy to source and implement customer data platform to unify customer data for targeting, analysis and insights-Updated marketing tech stack to improve customer journey building capabilities and deliver omnichannel experience for KUIU consumer CaliforniaChief Marketing Officer (CMO) @ Cision Structure of Role:- Reporting directly to the CEO, responsible for driving revenue attributed to marketing for Cision's ~$730M software and ecommerce business- Led global marketing organization spanning North America and Europe, with five global vice presidents as direct reports, including demand generation, product marketing, go-to-market-strategy, comms & brand, and digital strategy- For the 4,000 global employee base, team also drove internal comms strategy for executive team during acquisitions and ongoing eventsAccomplishments:-Led Cision through massive rebrand and new positioning, culminating in June 2017 IPO, gaining larger share of voice than all other direct competitors combined- Improved efficiency in overall cost of acquisition by 27% through better content strategy and changes to lead generation frameworks as Cision grew annual revenue from ~$600M to $730M- Redesigned every aspect of prospect journey, adding more top-of-funnel brand thought leadership, optimizing mid-funnel PPC campaigns, and delivering more targeted email campaigns. As a result, closed ACV from marketing campaigns for software and distribution products increased 12% under tenure- Personally conceived, authored, and crafted new vision messaging that established new software category, known as "Earned Media Management," positioning Cision as the leader- Contributed bylines – written personally – to Forbes, MarTechAdvisor, and MarTech Series to advance earned media management and push marketing communications industry forward- Oversaw full redesign of Cision's marketing tech stack to enhance customer experience, including roll out of new marketing automation and content management systems- For enterprise segment, built out Account-Based Marketing program that now generates hundreds of enterprise leads per month. Prior to tenure, almost all leads were mid-market From November 2016 to May 2019 (2 years 7 months) San Francisco, CADirector of Product Marketing @ Badgeville Led team responsible for core product marketing, customer marketing, and channel marketing, enabling front-end business teams with key messaging, pricing & packaging, collateral, case studies, demos, and ROI models. Worked directly with leadership team and CEO on strategic projects, keynotes and partnership opportunities. From February 2012 to January 2014 (2 years) Menlo Park, CAStaff Writer @ CIO magazine Click on this link to visit my author page: http://www.cio.com/author/101055/C.G.+Lynch From June 2005 to September 2009 (4 years 4 months)