Skilled and versatile professional with a proven record of executing and advancing sales, marketing, brand and operations strategies.
Strategist - HCM Applications @ Providing unique and strategic insight to drive business success for Fortune 1000 companies from a Human Capital Management perspective. From July 2015 to Present (6 months) Greater Minneapolis-St. Paul AreaPresident / Strategist @ Developing creative branding & marketing strategies to position products and brands in their proper markets while strengthening their overall brand identity. From September 2014 to Present (1 year 4 months) Greater Minneapolis-St. Paul AreaDirector @ Strategically led all aspects of a business unit including: marketing development and analytics, product offerings, vendor & executive relations, financial planning and team building.
- $8+ Million in sales during tenure directing largest network of firearms training facilities in the U.S.
- Developed promotional and marketing programs, followed by writing/delivering communications.
- Relaunched more functional and customer friendly website at a fraction of initial website's cost.
- Led redesign of interactive simulator software upgrades from conception to implementation.
- Led construction of interactive online training portal at 75% under budget.
- Published monthly E-Bulletin to 500k+ students/customers.
- Built ongoing relationships internally and externally to promote growth for training and retail sales.
- Led team of 100 with extensive Military, Law Enforcement & Special Forces backgrounds.
- Collaborated with internal and external instructors to rewrite and customize the entire curriculum.
- Created Expo strategy, executed 2 dozen expos, consistently delivered above budget sales.
- Led strategic development of Satellite and Mobile Training initiatives to 30+ cities throughout U.S. From May 2011 to September 2014 (3 years 5 months) Marketing Development Manager @ Hired to manage broad range of marketing campaigns to enhance brand identity, collaborate with industry partners and acquire consumer data. Initiatives included facilitation of corporate-wide sweepstakes, marketing of our corporate credit card and social media campaigns.
• Initiated/facilitated creation of new corporate brand guidelines including hundreds of logos, fonts, color-schemes, and usage models to visually align the corporate identity with our various brands.
• Managed 4 marketing coordinators & interns in the development of events and communication.
• Directed customer loyalty research project to identify system capabilities, vendor partners and necessary services to reach our customer experience objectives.
• Create and executed corporate-wide charitable campaigns with national and international organizations. From August 2009 to April 2011 (1 year 9 months) Brand Manager @ Hired to develop and coordinate brand strategies, product and packaging development efforts and retailer presentations for video game businesses. Led cross-functional team of marketing, design, sourcing, finance and sales to execute product and retail strategies for our major retail partners including Target, Best Buy, ToysRUs and Kohl’s. From December 2008 to July 2009 (8 months) Greater Minneapolis-St. Paul AreaNational Operations Manager @ Promoted to lead all communications and internal operations for $1 billion Home Depot division. Aligned corporate marketing strategies with sales force activity and daily/monthly communication to field team (325+ representatives).
• Developed and led bi-annual national sales meetings (400 attendees; 2006-2008).
• Executed annual Home Depot Innovation Exchange (3000+ attendees; 2007, 2008).
• Developed contractor focused events and NASCAR marketing with #17/#20 race teams.
• B&D was awarded Home Depot's vendor of the year in 2007. From June 2006 to August 2008 (2 years 3 months) Baltimore, Maryland AreaRegional Sales Manager - Mountain Region @ Promoted to sales management to lead a team of 25 sales representatives in the development of merchandising solutions, event marketing and sales growth strategies for a $91 million, 175 store Home Depot region.
• Exceeded 2005 full year goal by 7%, each quarter’s goal by at least 3% & grew each business category over previous year, #1 Region in U.S.
• Led On-campus College recruiting for the Sales & Marketing Development Program. From January 2005 to June 2006 (1 year 6 months) Greater Denver AreaField Product Manager @ Promoted to develop vendor consolidation strategies for industrial suppliers in a new $1.5 million sales territory. Researched end user needs, profitability and cost savings of converting to DEWALT accessory products; finished 10% above sales goal. Converted and trained 6 of the largest regional distributors to our consumable goods products. From January 2003 to January 2005 (2 years 1 month) Portland, Oregon AreaTerritory Manager @ Hired into the Sales & Marketing Development Program to manage and grow 17-store territory of Home Depot stores. Implemented creative merchandising, widespread training, and relationship development throughout the $7 Million Washington & Alaska sales territory; finished 21% above sales goal. Awarded B&D's highest recognition, the Eagle Award. From September 2001 to December 2002 (1 year 4 months) Greater Seattle Area
Bachelor's Degree, Business Administration; Operations Management; Sociology @ Indiana University - Kelley School of Business From 1997 to 2001 St. Louis University High School (SLUH) - Est. 1818 Chris Juelich is skilled in: Product Marketing, Cross-functional Team Leadership, Sales Operations, Marketing Strategy, Sales, Leadership, Management, Business Development, Business Strategy, Marketing, Team Building, Account Management, Team Leadership, Brand Management, Product Development