Creative Director @ Lead a team of 25 Copywriters and Designers in developing General Merchandise advertising for The Kroger Co.'s Department Store and Marketplace formats. From April 2015 to Present (8 months) Portland, Oregon AreaDirector of Copywriting @ Led a 9-person team who did all copywriting and editing for print, direct mail, interactive (email, social media, mobile, web banner ads, text messaging and micro sites), outdoor and in-store collateral for Fred Meyer – a 132-store / $10 billion division of The Kroger Co. Our team was also responsible for the print ads and many collateral projects for the non-food departments of Kroger Marketplace locations nationwide. Primary participant in brand-building campaigns for Fred Meyer Rewards, Fred Meyer Community Rewards, Fuel Discounts, Senior & Military Discount programs, fresh/Northwest foods, and multiple holiday campaigns. A key responsibility of my position was refining our tone and approach for email marketing and social media engagement. This task was more of a challenge with the company's lack of a significant ecommerce presence. Yet despite that handicap, our emails consistently maintained open and click-thru rates significantly higher than industry averages, and our Facebook followers grew to 178,000+ since inception in 2010. In addition, I helped support FMconnect (an online customer service panel that provides customer insights for Fred Meyer – honored as Vision Critical’s 2014 Panel of the Year for North America) as well as internal associate communication programs. I also enjoyed helping set strategic and tactical marketing direction for the company, and exploring how to improve and add efficiency to our work processes. Was a lead participant in overhauling several work processes to help the advertising team efficiently handle a project load that grew over 55% from 2011-2015. From July 2008 to April 2015 (6 years 10 months) Portland, Oregon AreaDigital Marketing Specialist @ Continued developing and managing internet content, but from the advertising department at this point. It was also in this position that I initiated and directed the original email marketing program for Fred Meyer. From February 2007 to July 2008 (1 year 6 months) Portland, Oregon AreaProject Manager, Internet Content @ fredmeyer.com: provided content and application support for site from its inception in 1995. Ecommerce project: one of the Project Leads during entire process of creating a complete online shopping, content management and fulfillment solution for Fred Meyer/Alaska region. Responsibilities included requirement gathering, proposal development, system planning, managing interface design, managing up to 16 contractors doing content development for a 50,000+ product catalog, user interface & functional system testing, and ongoing content management. FMinfo: initiated and managed a complete intranet redesign that allowed 60+ people throughout Fred Meyer to perform content management for individual department sub-webs. Responsibilities included requirement gathering, proposal development, system planning, interface design, web development oversight, system testing and content manager training. Also initiated and helped develop web projects for Fred Meyer B2B, Fred Meyer and Kroger online gift card sales, PPS mail order pharmacy, smithsfoodanddrug.com and QFC.com. Responsibilities included requirement gathering, proposal development, system planning, interface design, web development oversight, user interface & functional system testing, and ongoing content management. From August 2002 to February 2007 (4 years 7 months) Portland, Oregon Area

Bachelor of Science (BS), Advertising @ University of Oregon From 1981 to 1985 Chris Gore is skilled in: Copywriting, Content Strategy, Content Development, Direct Mail, Email Marketing, Advertising, Creative Problem Solving, Copy Editing, Promotions, Retail, Creative Development, Social Media, Proofreading, Digital Marketing, Editing, Creative Direction, Brand Development, Newsletters, Public Speaking, Integrated Marketing, Marketing Strategy, Online Advertising, Online Marketing, Merchandising, Creative Strategy, Marketing Communications, Public Relations, Social Media Marketing, Event Planning, Digital Strategy, Social Networking, Marketing