EVP, Managing Director, Digital & Magazine Activation @ Zenith
VP, Digital Media Director @ Zenith
University of California, Los Angeles
Marketing professional with 15 years experience working in online advertising and integrated marketing in CPG, Automotive, Consumer Electronics E-commerce and Enterprise Technology industries - B2C, SMB and B2B, agency and client side. Proven accomplishments in planning, developing, executing, and managing all aspects of online marketing operations. Outstanding leadership and team building skills. Out-of-the box strategic thinker focused
Marketing professional with 15 years experience working in online advertising and integrated marketing in CPG, Automotive, Consumer Electronics E-commerce and Enterprise Technology industries - B2C, SMB and B2B, agency and client side. Proven accomplishments in planning, developing, executing, and managing all aspects of online marketing operations. Outstanding leadership and team building skills. Out-of-the box strategic thinker focused on long-term company success.
Client Experience: Nestlé, Reckitt Benckiser, Kohl's, COTY, General Mills, Verizon Wireless, Toyota, Lexus, Mitsubishi, CarsDirect.com, Newegg.com, 1-800 DENTIST, Oracle, Network Associates, Gateway Computers
Specialties: Online Media-Marketing, Brand Strategy, Direct Response, Web Analytics, SEM, Social Media; Business to Consumer, Business to Business, Agency Operations Management and Cross-Functional Team Leadership
EVP, Managing Director, Digital & Magazine Activation @ U.S. Head of Digital & Magazine activation.
Lead 120+ staff across 5 offices who plan and activate branding and acquisition efforts for clients including JP Morgan Chase, Kohl's, Verizon Wireless, Coty, Georgia Pacific, General Mills, H&M, Puma, Kering, Nintendo, Sonic, Hulu, GoPro, Epson, Farmers Insurance, Travelocity, DreamWorks, Delta, Boston Beer and Ocean Spray.
Focus Areas: Strategic partnership development & negotiations, Programmatic integration, agency and client development, training, and new business efforts. From September 2010 to Present (5 years 4 months) Media Director @ Manage all aspects of digital media marketing for Nestlé. Digital strategy, planning and buying across all divisions in the Nestlé portfolio - Nestlé USA, Waters, Healthcare, Gerber and Nespresso. Doubled year on year investment in digital and expanded the breadth of Nestle brands that now advertise online. Increased use of emerging platforms - programmatic video, mobile, social, native. Launched many industry firsts. Steward global joint business partnerships.
Actively participate in agency leadership projects and serve as the senior lead on multiple agency task forces, including development and implementation of agency Fluid Video approach and the Digital & Magazine department integration. From 2009 to Present (6 years) Media Director @ Nestle USA, Gerber and Purina From 2007 to 2009 (2 years) Media Supervisor @ Gateway Computers, Hyundai, Jenny Craig and Napster From 2005 to 2006 (1 year) Sr. Online Media Planner @ Newegg.com leading consumer electronics and PC gaming hardware and software e-commerce site From 2004 to 2005 (1 year) Web Marketing Consultant @ Leveraging my knowledge in advanced analytics and search engine optimization/ search engine marketing, I was able to apply these skills as a contractor for several companies. Projects spanned a variety of initiatives around setting up and establishing best practices in areas e.g. ad tracking, SEO, SEM, lead generation, driving online subscription sales, developing testing matrices for Media and Creative, etc.
Clients included: Mitsubishi Motors, 1-800 DENTIST, 1-800 ATTORNEY, Weider Publications From 2002 to 2003 (1 year) Internet Marketing Manager @ As a marketing manager at CarsDirect.com, the first website to sell cars online, I worked with DoubleClick to develop tracking that associated offline sales back to online banner clicks. I also worked within the venture group Idealab to test and refine the paid search model for GoTo.com (now Yahoo Search). From 1999 to 2001 (2 years) Senior Account Executive @ Oracle, Network Associates, CarsDirect.com From 1998 to 1999 (1 year) Asst. Account Executive @ Toyota Motor Sales From 1995 to 1997 (2 years)
Master of Business Administration (MBA) @ New York University - Leonard N. Stern School of Business From 2014 to 2016 B.A., Economics @ University of California, Los Angeles From 1991 to 1995 Helen Lin is skilled in: Digital Strategy, Online Marketing, Interactive Marketing, Digital Media, Social Media Marketing, Marketing Communications, Brand Development, Media Planning, Interactive Advertising, Media Strategy, Media Buying, Mobile Marketing, Marketing Strategy, Cross-functional Team Leadership, Mobile Advertising
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension