A seasoned Sales Executive with extensive experience in all aspects of account management including lead generation, forecasting, license/services revenue targets and quota’s, account planning, strategizing, maintenance, critical success factors, customer satisfaction issues and concerns. An ambitious self-starter with excellent interpersonal, communication, client management and leadership skills with a strong work ethic and creative problem solving capabilities. B.S. in Computer Science with 20+ years of experience in the Information Technology space, crossing various business verticals working for company’s such as Demandware, hybris, atg (Oracle), BroadVision, Ernst & Young LLP, Colgate-Palmolive Company, Lucent Technologies and Sanofi Winthrop Pharmaceuticals. Also experienced in all facets of project management including discovery phases, functional requirements gathering, technical design, development, all phases of testing, go-live procedures, post-production support and maintenance. Knowledge of all supporting project drivers including work plan development, scope management, change control, key deliverables & milestones, resource management, issues tracking, source control management, risk mitigation and best practices. Specialties: eCommerce - B2C, B2B, Omni-channel, Multi-Channel, OMS, CRM, ERP, WMS, PCM, POS; New Business Development, Software Sales, Contract Negotiations, Team Leadership and Motivation, Management Consulting, Program and Project Management, Client Relations, Territory Planning and Management

Corporate Account Executive - Retail @ From April 2014 to Present (1 year 7 months) Greater New York City AreaSenior Sales Executive @ From June 2012 to April 2014 (1 year 11 months) Greater New York City AreaSenior Sales Executive @ From August 2009 to May 2012 (2 years 10 months) Greater New York City AreaSenior Account Executive @ From February 2008 to July 2009 (1 year 6 months) Greater New York City AreaAccount Executive @ From June 2000 to February 2008 (7 years 9 months) Greater New York City AreaManager @ From October 1997 to June 2000 (2 years 9 months) Consultant @ From September 1996 to October 1997 (1 year 2 months) Senior Systems Analyst @ From March 1995 to September 1996 (1 year 7 months) Programmer/Analyst @ From January 1993 to March 1995 (2 years 3 months) Technical Services @ From January 1991 to January 1993 (2 years 1 month)

BS @ Marist College From 1986 to 1990 Connetquot High School From 1982 to 1986 Chris Ferina is skilled in: B2C, B2B, Cross Channel, E-commerce, Multi-channel Marketing, Software Sales, New Business Development, Customer Relations, Salesforce.com, Software Industry, Account Management, Channel, SaaS, Program Management, Lead Generation, Sales Management, Enterprise Software, Team Leadership, Competitive Analysis, Professional Services, Strategic Partnerships, Sales Operations, Strategy, CRM, Cloud Computing, Customer Service, Management, Product Marketing, Selling, Solution Selling, SDLC, Contract Negotiation, Go-to-market Strategy, Analytics, Product Management, Start-ups, Management Consulting, Sales, Business Intelligence, Business Development, Business Alliances, Strategic Planning, Online Marketing, Sales Process, Channel Partners, Direct Sales, Retail, Partner Management