Senior Director - Digital Marketing, Content, Social and CRM @ From April 2015 to Present (9 months) Head of Digital Media, Performance Media and CRM @ From October 2012 to March 2015 (2 years 6 months) General Manager - Digital and Direct Marketing @ Marketing strategy, planning and budgeting to deliver the optimum channel mix and investment
Senior Director - Digital Marketing, Content, Social and CRM @ From April 2015 to Present (9 months) Head of Digital Media, Performance Media and CRM @ From October 2012 to March 2015 (2 years 6 months) General Manager - Digital and Direct Marketing @ Marketing strategy, planning and budgeting to deliver the optimum channel mix and investment to drive efficient and cost effective marketing campaigns for both Jet2.com and Jet2holidays.com.
Manage all digital activity to deliver best-in class DR acquisition and retention campaigns across the full mix of PPC, display (premium and network), aggregators and affiliates
Drive the SEO/content Marketing strategy with incumbent agency, to support traffic targets including on and off site initiatives, to improve rankings on key terms
Manage all aspects of 'big data' and database marketing to provide a SCV, including data enrichment, segmentation and data mining and modelling to deliver best-in class Direct and eCRM campaigns to achieve target retention rates and ancillary sales revenues.
Manage all areas of Marketing analysis and reporting, including web analytics, on-site and digital campaign tracking, campaign analysis, MI reporting dashboards and ROI models.
Manage all areas of customer insight to provide a closed loop to the customer database to inform marketing planning, including post booking, non user, lapsed, new customer and onboard CSQ research programmes
Manage and coach a team of 9 (5 direct reports)
Manage the multi million £ marketing budget From October 2010 to November 2012 (2 years 2 months) Senior Marketing Manager @ Senior Marketing Manager, responsible for all digital media campaigns, DM and eCRM, loyalty, marketing analysis and customer insight. From January 2009 to October 2010 (1 year 10 months) Grocery Marketing Manager @ Grocery Marketing Manager. Planning and implementation of all quarterly marketing activity, including Clubcard, DM, Email, Online, TV, Press, Radio, PR and promotional activity. Development of local Marketing strategy. From June 2007 to January 2009 (1 year 8 months) Marketing Manager - Financial Services @ Responsible for performance improvement across the UK dealer network, developing engaging and creative motivation programmes to drive sales performance. Brand proposition development for Citroen Financial Services and Marketing planning and CRM for Motor Insurance. From April 2005 to May 2007 (2 years 2 months) Senior European Marketing Analyst @ From January 2002 to April 2005 (3 years 4 months)
BSc, Marketing @ Lancaster University From 1996 to 2000 Branston Community College - Lincoln Chris Chalmers is skilled in: Marketing, Direct Marketing, Marketing Communications, Marketing Management, Email Marketing, E-commerce, Digital Marketing, Market Research, Online Advertising, Forecasting, CRM, Project Management, Business Strategy, Strategy, PPC, Marketing Strategy, Database Marketing
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