Campaign Planner @ • Leverages targeting expertise to help clients connect to the world’s largest audience of professionals and achieve their marketing objectives
• Creates media proposals and pulls reporting on advertising campaigns for the sales team within our Marketing Solutions products
• Collaborates with the sales, advertising operations and revenue teams to ensure a successful and
Campaign Planner @ • Leverages targeting expertise to help clients connect to the world’s largest audience of professionals and achieve their marketing objectives
• Creates media proposals and pulls reporting on advertising campaigns for the sales team within our Marketing Solutions products
• Collaborates with the sales, advertising operations and revenue teams to ensure a successful and timely execution of campaigns
• Implemented a new system within North America for measuring difficulty and time spent on media proposal creation in order to create efficiencies within the marketing team From April 2015 to Present (9 months) San Francisco Bay AreaCustomer Sales Analyst @ • Managed the relationship between Intel and Dell for our tablet and notebook products
• Lead sales analyst for worldwide demand and revenue forecasting, market knowledge, and transition management across hundreds of high volume notebook, tablet and Chromebook components
• Combined skills in SQL database, SAP, Excel and Powerpoint with insight from the customer, sales team and 3rd party data to develop advanced analytics for demand and revenue forecast modeling
• Presents multiple times a week to senior management and the global sales team on business trends providing key insight and metrics to help influence customer strategy decisions
• Consistently delivered high internal forecast accuracy and top allocation utilization while simultaneously deriving creative solutions to solve supply gaps; a member of the OEM operations team recognized as best in class within Intel.
• Provides commercial marketing recommendations aimed at the millennials through focus groups
• Led a training class for new hires on Intel basics and integration and mentors interns on career development
• Organized the tech demo booth at Intel’s annual supplier recognition event that hosted several hundred in attendance
• Led a “Supply Chain Game” workshop at Kid to Work Day managing 40 volunteers and 150 kids in four activity streams
• Contributed to the first ever wearable marketing team for its product launch, including strategy sessions with the agency and making decisions on the target audience From October 2012 to April 2015 (2 years 7 months) NPI Supply Analyst @ • Owned critical sample management process to ensure partner launch readiness across multiple Tier 1 OEM accounts
• Responsible for insuring all new product designs had supply to meet the demands of the customer build schedules
• Grew one of our largest OEM's "Customer Excellence Program" score by 5X after managing the account
• Led the team that developed an external facing Sharepoint site and tool between 5 key accounts and Intel that dramatically changed the way we communicate to customers resulting in 50% reduction in email traffic and 70 hours/week collective time savings From July 2011 to October 2012 (1 year 4 months) Project Lead @ • Created and distributed 600 promotional gift bags resulting in a 40% daily patient increase at Red Cedar Valley Medicine
• Developed a marketing campaign with Buffalo Wild Wings targeted toward young professionals and students that amplified lunch time sales by 20% From September 2009 to January 2011 (1 year 5 months) Business Analyst Intern @ • Managed operational relationships with Dell, Apple and HP to support the cross-OEM demand analysis of sample CPUs leading to 10+ high volume product design wins
• Compiled cross-OEM product transition demand needs and mix expectations to ensure all requirements product requirements were met with zero supply gaps during the launch From May 2010 to August 2010 (4 months) Sacramento, California AreaMarketing Representative @ • Increased brand awareness and sales using creative techniques including cookie handouts, costumes, and appearances at school functions
• Created social media presence and maintained accounts consistently From January 2010 to April 2010 (4 months) Marketing Intern @ • Planned and organized a holiday event in City Hall for over 200 people to encourage consumers to shop locally and reduce their carbon footprint
• Developed the format and wrote articles for 9 monthly newsletters that were distributed to over 20,000 citizens and businesses throughout the Lansing area From August 2008 to December 2008 (5 months)
Bachelor’s Degree, Marketing @ Michigan State University - The Eli Broad College of Business From 2007 to 2011
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