Pioneered the concept of mass-customizing clothing by body type 16 years ago, and have been at the forefront of personalizing products and user experiences ever since. I'm nothing if not persistent - when I kept running into the Catch-22 of not being able to hire the tech talent to build out Click2Fit’s recommendation software without funding, I
Pioneered the concept of mass-customizing clothing by body type 16 years ago, and have been at the forefront of personalizing products and user experiences ever since. I'm nothing if not persistent - when I kept running into the Catch-22 of not being able to hire the tech talent to build out Click2Fit’s recommendation software without funding, I started teaching myself to code in order to keep moving it forward. Fast forward a few years later and we're about to enter beta testing on Click2Fit's software (SaaS), and I became a full stack developer along the way.
Founded two fashion tech startups: a software company developing automated and scalable expert recommendation software for apparel retailers, and a mass-customized apparel manufacturer and e-tailer. Significant experience managing the strategy and design process from inception to completion including analyzing objectives, evaluating and recommending solutions, and managing the teams and vendors involved. Demonstrated success in identifying and capitalizing on market opportunities and in guiding clients towards focused business strategies.
Over 10 years of consulting and senior level management experience in sales, marketing and product development. Consulted for numerous early stage companies and small businesses in the technology, retail and service sectors, and specializes in product development, consumer marketing and website & user interface design.
Founder & Chief Product Officer @ The science of looking good. Click2Fit’s technology enables retailers to recommend clothing you'll love that flatter and fit.
Click2Fit is developing the first fully automated and scalable expert recommendation system to quickly and accurately recommend the perfect wardrobe for each customer across all channels. Our innovative personalization and recommendation software (SaaS) dynamically selects clothing that objectively and subjectively fits and flatters the customers’ body shape, measurements and coloring, while considering personal style and price preferences and lifestyle requirements. Customer data is also utilized to automatically cross-sell all appropriate merchandise, and will be reported in aggregate to retailers and manufacturers for inventory management purposes. From January 2011 to Present (5 years) Principal Consultant @ Product Development - Identified opportunities for new/modified products and services, by uncovering latent needs, behaviors and desires. Advised on specific features to incorporate. Designed user interfaces that streamlined complex processes into simple and easy-to-navigate solutions. Managed development process to ensure the final product exceeded expectations.
Marketing Strategy - Created & implemented marketing strategies, and determined product positioning and messaging. Directed development of marketing materials, such as websites and marketing collateral, to reflect the desired company image and deliver an intuitive user experience. Developed implementation strategies based on customer adoption patterns and client’s goals.
Business Strategy - Developed strategic direction with clients. Created immediate & long-term plans and developed specific methodologies for achieving those goals. Conducted research and evaluated attractiveness of target markets and determined viability of projects.
Interim Management - Served as interim marketing, sales & operations manager for various clients. Responsible for developing new business including identifying potential clients, presenting business proposals & negotiating contracts. Implemented new strategies and processes while actively securing employee buy-in and ownership to ease transition and ensure success. From March 2000 to April 2011 (11 years 2 months) VP Sales and Marketing @ Responsible for developing new business including identifying potential clients, presenting business proposals and negotiating contracts. Managed wholesale purchasing and logistics for Consumer Packaged Good (CPG) distribution division. Built sales from $5 to $35M annually.
Responsible for market research for consumer products in niche markets including product sampling, consumer interviews and analysis of product trials. From February 2005 to February 2007 (2 years 1 month) Founder @ Conceived and directed development of patent-pending apparel recommendation technology and website navigation tools. Wrote product specification document, designed business processes and created functional design specs. Oversaw development of software and managed cross-functional teams.
Conducted market research, competitive analysis and product positioning. Developed marketing strategies and launch plans. Co-authored business plan and developed financial projections. Recruited management, consultants, programmers and advisory board on an equity/deferred billing basis.
Developed strategic partnerships with technology providers, consultants and integrators for licensing, re-selling and co-marketing of technology. Assessed best-in-class and negotiated favorable contracts for use of size prediction technology, customer profile/measurement database and product spec database. From May 2001 to December 2002 (1 year 8 months) President and Founder @ Developed a revolutionary method for designing, manufacturing and merchandising mass-customized apparel and pioneered the concept of mass-customizing clothing by body type. Developed supply chain management strategy for just-in-time manufacturing of apparel. Product line lauded by leading fashion editors at several magazines including Vogue, Marie Claire and Elle.
Researched consumer’s unmet design and fit needs, and designed product line and new sizing guidelines. Retained and managed Pattern and Sample Makers, and developed network of suppliers and manufacturers. Negotiated favorable contract with supplier to manufacture Made-to-Measure apparel in less than two days with no premiums or minimum requirements.
Co-authored business plan and developed financial projections. Conducted market research, competitive analysis and product positioning. Recruited management, consultants, and advisory board on an equity/deferred billing basis. Retained and managed Sales Rep, PR firm and Creative Director.
Developed proprietary marketing/customer acquisition strategies. Directed branding and image program and worked with marketing and public relations teams to develop product collateral and sales tools. Recruited and hired models and oversaw fashion shoot. Evaluated virtual model technology providers and obtained best-in-class technology at no cost. From February 1999 to April 2001 (2 years 3 months) Assistant Buyer @ Created purchase orders and ensured on-time delivery of merchandise by vendor/store level for $17M business unit.
Generated weekly/monthly reports and compiled analysis of best/worst sellers and key items.
Evaluated sales trends, markdowns and gross margin performance of individual product lines and implemented price changes .
Monitored product performance across different stores and identified and addressed exceptions. From 1998 to 1998 (less than a year) Consultant @ See Above From February 1996 to December 1997 (1 year 11 months) Assistant Director @ Managed operations for non-profit organization that assisted victims of domestic violence whose spouses were denying them a Get (Jewish divorce). Developed and maintained volunteer network of lawyers and lay leaders, and provided legal guidance and emotional support to clients. From September 1992 to October 1995 (3 years 2 months)
Chaya Cooper is skilled in: Strategy, Business Strategy, Market Research, Competitive Analysis, Executive Management, Strategic Partnerships, Cross-functional Team Leadership, Project Management, Product Development, Personalization, Recommender Systems, Purchase Recommendations, CRM, One-to-one Marketing, Retail