BSME, Mechanical Engineering @
Rensselaer Polytechnic Institute
I am a general manager and marketing executive with expertise in start-up operations, new product development and making the most of customer insights. I’ve worked in Fortune 100 companies as well as new business start-ups in: consumer imaging, retail systems, online services, diagnostic imaging and health industries. These include both B2B and B2C businesses. I like to
I am a general manager and marketing executive with expertise in start-up operations, new product development and making the most of customer insights. I’ve worked in Fortune 100 companies as well as new business start-ups in: consumer imaging, retail systems, online services, diagnostic imaging and health industries. These include both B2B and B2C businesses. I like to take on the tough challenges, like start-ups and turn-arounds, that don’t respond to business-as-usual approaches. I bring market-focused business principles to create great products and services and build and manage the teams that deliver those products to the market and meet our strategic business goals.
Specialties: • Strategic Management • Market-Focused Management • Market Research and Business Intelligence • Global Marketing • Product Planning, Management • New Business Creation • Strategic Alliances • New Product Development • Organizational Development • Change Management • Product Launch • Marketing Campaigns (social media marketing, digital marketing, traditional marketing)
Product Manager - Landscape Drip Irrigation Division @ Managing new product programs, product improvement, in-market execution, branding, MARCOMM, pricing and marketing programs. From July 2014 to Present (1 year 6 months) Marketing Domain Expert, CONNECT.ORG @ Provide consulting services to start-up companies, both individually and as part of the CONNECT new business incubator. Principal focus is business opportunity assessment, new product development, value proposition development, Go To Market strategies, product innovation and improvement of marketing processes and practices. From April 2006 to Present (9 years 9 months) Greater San Diego AreaProduct Line Management – Efficient Energy Systems @ Driving to strengthen strategic focus of the organization and establish a robust, winning product strategy and new product development processes – responsible for P&L. Implementing market-driven business and operating strategies across the organization. Recruited, trained and mentored new product managers.
Drove the overall, integrated business strategies for both the existing businesses and for entry into new industry segments and technologies.
Initiated and negotiated a joint development program to explore new energy storage (battery) solutions in the industrial electric vehicle industry. From January 2011 to August 2013 (2 years 8 months) Director, Marketing @ Ink Jet Systems Division, Eastman Kodak Company
A start-up division that launched Kodak’s entry into the desktop printer market. San Diego, California
Responsible for all elements of marketing strategy and operations for the start-up division. Including: initial business case, market analysis and planning, product definition and management, organizational development (definition, recruitment and staffing of the product marketing group) and overall business strategy definition. Provided and managed all voice of the customer in support of new product development and product commercialization. Managed all elements of strategic competitive positioning and competitive analysis. Led a cross-unit initiative on innovation. Established and staffed the Business Intelligence and Strategy group, responsible for all market research, industry analysis, business analysis and market metrics. Provided strategic direction to social media marketing, digital marketing, pricing, positioning, marketing communications, messaging, branding and product claims. From July 2003 to October 2008 (5 years 4 months) Director, Marketing; Photographic Markets @ Phogenix Imaging; A JV which developed and launched inkjet retail photo minilabs. San Diego, CA
As a founding executive at Phogenix Imaging, the joint venture between Kodak and HP, was instrumental in setting the initial product definition and led the effort for the integrated business plan development (working with Kodak and HP to develop detailed sales forecasts and business-model). Became the expert on the Phogenix LLC founding documents (an extraordinarily complex series of legal agreements) and was responsible for successfully negotiating the Sales, Service, Marketing and Distribution agreements with Kodak and HP.
Managed the definition of the core value proposition (unique selling proposition and positioning) and developed sales tools and retail business profitability models.
Led key initiatives for critical elements of marketing strategy and operations market analysis and planning, product management, organizational development, operations and overall business strategy definition. Provided and managed all voice of the customer in support of new product development, product launch and product commercialization.
Provided strategic direction to social media marketing, digital marketing, pricing, positioning, marketing communications, messaging, branding and product claims. From July 2000 to June 2003 (3 years) Director, Business Development, Worldwide Consumer Imaging Services @ Qualex, Inc. The world’s largest photofinisher – both wholesale and minilabs
Durham, North Carolina
Directed a major business reengineering project to enable a diverse portfolio of new digital imaging services. Implementing market-driven processes for product planning & commercialization leading to a sustainable differentiated product position associated with each of the core brands. Coordinated the implementation and launch of new digital offerings including the Picture CD, Kodak.PhotoNet online and AOL’s ‘you’ve got pictures’. Developed the global branded output strategy for Kodak’s worldwide photo-finishing services business, including brand architecture & positioning, the definition of target market segments, and prioritization of new market opportunities. From July 1997 to July 2000 (3 years 1 month) Worldwide Business Manager, Consumer Film Business @ Consumer Imaging, Eastman Kodak Company
Consumer Film - Kodak’s most profitable and important business. Rochester, New York
Developed the comprehensive business strategy for Kodak Film, including: new product planning, R&D management, worldwide marketing planning, and brand development & management. Established a new product-management-based business structure for the film division. Initiated programs across Consumer Imaging to establish marketing programs targeted to specific segments, to build market-focused competencies and improve global business strategies. From January 1996 to July 1997 (1 year 7 months) Worldwide Business Manager, Single Use Camera Business @ Consumer Imaging, Eastman Kodak Company
Single-Use-Cameras- Kodak’s fastest growing and most dynamic consumer photo business. Rochester, New York
Coordinated the organizational development efforts for the Single Use Camera business model (as a business-within-a-business) focusing on business process definition and reengineering with emphasis on market-focused business principles, Voice-of-the-Customer integration, cycle time & quality improvements and cross-functional business management. Developed the comprehensive worldwide business strategy, effectively integrating Marketing, Product, Technology, Manufacturing and Business Strategies and Plans. Co-managed a joint-development-project with Konica Corporation for the development & supply of a new Single Use Camera. From September 1993 to January 1996 (2 years 5 months) Senior Strategist & Product Manager, EIPC @ Electronic Imaging Platform Center, Eastman Kodak Company
The “Center of Excellence” for digital imaging technology at Kodak. Rochester, New York
Managed the product planning and market development of digital imaging products including digital cameras, storage devices, scanners & printers. Served as the Eastman Kodak Company representative to the PCMCIA in the development of memory card technology and standards for digital imaging applications. Served as the Kodak alliance manager in a joint development program with Apple Computer, Motorola, Philips, 3M and AT&T to develop smart card information systems for health care markets. From October 1990 to September 1993 (3 years) Manager of Business Analysis, General Managers Staff @ Diversified Technologies, Life Sciences Group, Eastman Kodak Company
The Business Group that included all of Kodak’s Health related businesses. Rochester, New York
Prepared a comprehensive evaluation of the global healthcare industry and Kodak’s participation for use by senior Kodak management. Identified key market segments and market opportunities, industry dynamics and critical strategic planning issues. This effort was instrumental in the formation of Kodak’s Health Group (combining the health divisions of Eastman Kodak with the newly acquired Sterling Drug) in 1989. Also worked to manage Kodak’s portfolio of venture companies, and participated in the preparation-for and execution-of the sale of one company (managing its engineering function for a period of time) and the repositioning of others. From May 1989 to October 1990 (1 year 6 months) Coordinator, Electronic Imaging & Special Projects, Marketing @ Health Sciences Division, Eastman Kodak Company
Kodak’s Medical Diagnostic Imaging division. Rochester, New York
Developed the global market opportunity analyses for Digital Radiography Systems, Teleradiology Systems, Laser Multiformat Imagers, Film Scanners, and other technology-driven markets. Product marketing lead for new digital imaging and other equipment products. From October 1987 to May 1989 (1 year 8 months) Senior Analyst, Business Research @ Health Sciences Division, Eastman Kodak Company
Kodak’s Medical Diagnostic Imaging division. Rochester, New York
Evaluated the probable impact of the DRG legislation of 1983, the advent of purchasing groups, the growth in for-profit provider systems and other global healthcare industry dynamics on the market for diagnostic imaging products. Designed, coordinated and implemented the largest market research program ever undertaken by HSD to assess the impact of digital imaging and communication technology on the division’s core business for 10 years. Worked with divisional management to internalize and incorporate the results into the short and long range strategic plan. From November 1984 to October 1987 (3 years) New Product Development Engineer, Applied Technology Organization @ Kodak Park Division, Eastman Kodak Company
Engineering and R&D group attached to Kodak’s in-house, high-volume manufacturing facility. Rochester, New York
Coordinated the product design effort for several new photographic products from concept development through to manufacturing system start-up and de-bug. Developed and deployed new technological approaches for ultrasonic assembly of components and for high-volume/low-cost plastic decorating. Managed several programs to improve quality, reduce costs or increase productivity of injection-molded and metal components or assemblies. Conducted advanced manufacturing system design, and capital and manufacturing cost estimates for more than 50 new product programs; including magnetic and optical disk products, advanced 35mm film concepts, large format instant products, medical products and other high volume, high precision products. From January 1979 to November 1984 (5 years 11 months)
MBA, Marketing @ University of Rochester - William E. Simon Graduate School of Business Administration From 1979 to 1983 BSME, Mechanical Engineering @ Rensselaer Polytechnic Institute From 1976 to 1979 Radnor High School Charles Kunze is skilled in: Product Development, Product Launch, Market Research, New Business Development, Business Strategy, Strategic Alliances, Management, Change Management, Global Marketing, Cross-functional Team Leadership, Segmentation, Marketing Management, Marketing Strategy, Product Management, Competitive Analysis
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