Caroline Toluwani (Odukoya) Ijogun's Email

8years + Seasoned Business Marketing experience in Expanding revenue, Profit margins, Market penetration, Innovation, Competitive analysis and Optimal customer satisfaction levels. By Driving organizational growth, Managing cross-functional project required to achieve specific marketing objectives. Spearheading notable Marketing communications and Brand positioning initiatives,and building innovative strategy by leading start-up operations to manage brand positioning and perception in fast-paced, cross-cultural market spaces. Recognized by top administrators and executives for opening up new market segments, driving consumer-facing activations, controlling operating costs and generating innovative marketing solutions to a diverse consumer-facing client base.Strong Project Leader, Team Leader, Creative Marketer and Change Agent for delivering successful marketing strategy, overseeing multi-discipline groups, producing unique commercials and completing complex projects in time-sensitive settings. Solid leadership in value proposition creation, branding strategies and establishment of important relationships with national media assets.Broad knowledge of promotions, advertising and marketing spaces, including various types of media. Extensive exposure to cross-cultural practices and international business protocols, particularly in Africa, Europe and the US. Proficient in MS Office, MS Project, ACNielsen, JDE, Digital platforms. Leadership ♦ Growth Strategies New Business Development ♦ Strategic Market Penetration Cost Control ♦ Sales Client Interaction ♦ Innovation Multimedia Assets ♦ Special Events Planning Creative Communications ♦Digital marketing

Regional Marketing Manager West Africa Personal Health @ This role involves Creating Tactical Marketing strategy for the Philips brand across all West Africa; covering the 5 Business Groups in the Consumer Lifestyle category: 1.Coffee 2.Domestic Appliances 3. Personal Care 4. Life Entertainment & 5. Health &Wellness:( a) Mother and Child Care ( b) Oral Healthcare. This role drives Pricing, Margin –IGM generation ,Marketing campaigns and New products launches. • Directly responsible to manage the Brand perception and positioning in all West Africa • Responsible for market growth in West Africa(value& volume share) • Responsible for budgeting and spends on ATL/BTL • Responsible to institute initiatives that enhance Top of mind Awareness • Responsible to create dynamic touch points and consumer experience through activations and events • Responsible for liaising with all agencies • Understanding different consumer preference in different countries and guiding stakeholders on creating value adding products that consumers need • Monitoring quantitative and qualitative parameters such as Return of investments; Brand health; Brand satisfaction • Maximizing revenue through effective pricing strategy, keeping in mind the competition and economic conditions From February 2014 to Present (1 year 11 months) Brand Manager @ • Developed short and medium term marketing plans by thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalize on potential opportunities. • Exercised control over the marketing process by initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans. • Monitored and controlled current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales. • Developed an accurate monthly forecast for each SKU within the parameters, in order to ensure achievement of sales and market share objectives. • Progressed new product development by collaborating with external and internal customers in order to identify potential new product opportunities. Also responsible for presenting for approval a formal evaluation of the new product opportunity and managing and co-coordinating cross-functional activities required to launch new product. In order to meet category objectives and market needs. • Managed the marketing mix by initiating and co-coordinating the processes of advertising development, promotions and packaging development • Worked with the Sales Management by monitoring sales performance and developing plans that will ensure brand performance in line with the agreed budget. • Liaised with aligned advertising and promotional agencies, coordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity. From February 2012 to January 2014 (2 years) Brand/Product Manager @ Advertising •Managed all agency relations, marketing for all bank products and services •Managed campaign planning and media buying; Advertising support; Agency relation; Group relationship management, Marketing research Branding & Communications •Managed Guaranty Trust Bank brand representation, perception and positioning to potential client •Responsible for Internal and external communication •Handled communication reviews, enquiries and General correspondence •Team member, Subsidiary relations, international investor relations and publications management •Exhibitions and event management (V.I.P Protocol). Products Promotion •Responsible for Product promotions on multiple platforms ATL & Digital •Developed brand and communication strategy for GTBank Private Banking •Member, GTBank Social Banking team (built Digital structure and touch points design) Part of the team that built alternative strategies to connect with young consumers From October 2011 to March 2012 (6 months) Brand manager @ Responsible for overseeing key functions, including brand research, competitive analysis, sales presentations, client meetings and strategy development. Active member of the Event Planning Committee. Directed cast recruiting, screenings and auditions to produce new commercials. Analysed and evaluated consumer behaviour per brand. Utilised an existing network of industry contacts to drive new revenue growth. o Consistently met or exceeded client expectations and project requirements in a timely manner. o Headed up the positioning and pricing for an international air conditioner brand to penetrate a saturated market, resulting in 50% higher sales through aggressive product placement and promotions. o Produced and Coordinated radio spots to target different audiences, along with raffle drawings and distribution of various ‘freebies.’ o Organized and led a variety of focus groups to track and analyze product activity and market conditions. From 2007 to 2009 (2 years)

Master of Arts (M.A.), Advertising @ Buckinghamshire Chilterns University College From 2009 to 2010 Bachelor of Arts (B.A.), Political Science and Government ;Public relations @ Oral Roberts University From 2002 to 2006 Caroline Toluwani (Odukoya) Ijogun is skilled in: Brand Management, Marketing Strategy, Marketing Communications, Business Strategy, Market Research, Strategic Planning, Brand Development, Advertising, Marketing, Customer Insight, Integrated Marketing, Product Development, Corporate Communications, Strategy, Business Planning