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Caroline Michaud

Senior Director Of Ecommerce

Digital Product Management Leader| B2C & B2B Customer Experience | Healthcare, Retail and Technology

San Francisco Bay Area

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Caroline Michaud's Email Addresses & Phone Numbers

Caroline Michaud's Work Experience

Endurance International Group

Senior Director Of Ecommerce

March 2013 to July 2013

Burlington, MA

Percussion Software

Director of Product Marketing

January 2004 to January 2005

Percussion Software

Director of Marketing, US

October 2001 to January 2004

Caroline Michaud's Education

Babson College


2002 to 2004

Boston College

BS, Management

1991 to 1995

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Caroline Michaud's Estimated Salary Range

About Caroline Michaud's Current Company

Endurance International Group

Frequently Asked Questions about Caroline Michaud

What company does Caroline Michaud work for?

Caroline Michaud works for Endurance International Group

What is Caroline Michaud's role at Endurance International Group?

Caroline Michaud is Senior Director Of Ecommerce

What is Caroline Michaud's personal email address?

Caroline Michaud's personal email address is c****[email protected]

What is Caroline Michaud's business email address?

Caroline Michaud's business email addresses are not available

What is Caroline Michaud's Phone Number?

Caroline Michaud's phone (**) *** *** 333

What industry does Caroline Michaud work in?

Caroline Michaud works in the Hospital & Health Care industry.

Who are Caroline Michaud's colleagues?

Caroline Michaud's colleagues are Vinod Muthineni, John DiMiceli, Andreia Bulhao, Victoria Velasquez, Brea Wade, Rattana NEAK, Nicholas Weise, Lisa Holland, Mercedes Roling, and Olyvia Zfira

About Caroline Michaud

📖 Summary

Senior Director Of Ecommerce @ Endurance International Group From March 2013 to July 2013 (5 months) Burlington, MADirector of Product Marketing @ Percussion Software From January 2004 to January 2005 (1 year 1 month) Director of Marketing, US @ Percussion Software From October 2001 to January 2004 (2 years 4 months) Director of Marketing Communications @ Percussion Software From July 2000 to October 2001 (1 year 4 months) Director of Marketing, Lotus Domino @ Percussion Software From December 1999 to July 2000 (8 months) Director of Product Management @ Macy's Oversight of Discovery domain for top of the funnel from home page, browse, to PDP including Search experience for San Francisco Bay AreaHead of Digital Innovation Lab @ CVS Health Recognized as a high-performing team, the Innovation Lab leverages the latest technologies to develop and incubate new products for highest impact for our customers and organization. A cross-functional team of product managers, user experience experts, engineers, research and data analytics associates, our team creates insight-driven experiences by leveraging user research, rapid prototyping and agile development. We are proud to be at the forefront of helping all CVS Health customers on their path to better health. From November 2016 to July 2019 (2 years 9 months) Boston, MADirector Product Management, Integrated Pharmacy Experience @ CVS Health Spearheaded team of strategy, product management, and go-to-market associates to build industry’s first all pharmacy (Retail, Specialty and PBM mail order) integrated platform and launched across 5 mobile applications and websites. Customers are able to see all of their prescriptions in one list, refill all, track order status, understand yearly medication spend, discover drug savings and much more. From July 2013 to October 2016 (3 years 4 months) Woonsocket, RIDigital & Creative Services @ Grand Circle Corporation Responsible for digital organization for Grand Circle line of business, including product management and analytics team. Oversaw the creative services department consisting of 50+ print and digital professionals. Achievements include:- Optimized site design resulting in 30% lift in KPI.- Crafted 18 month web roadmap, first digital roadmap for company. From August 2012 to March 2013 (8 months) Sr. Manager, Online Marketing @ Staples Directed online marketing strategy for Staples Advantage, including site experience and customer acquisition programs for retailer ranked #2 in eCommerce sales worldwide at the time. Responsible for, 350+ microsites, eCommerce catalogs, search engine optimization, pay-per-click programs and display advertising. Managed multiple agencies and vendors including creative and technical teams.Achievements include:- Built new Online Marketing department for Staples Advantage.- Directed creation of new online brand; worked with agencies and stakeholders to develop Staples Advantage umbrella brand and five sub-brands.- Led cross-functional team of 75+ members in complete redesign of; developed strategy, launch plan and future roadmap; created first set of prospective customer personas; coordinated focus groups and usability testing; made all infrastructure build/buy decisions and negotiated contracts.- Launched division’s first paid search and display advertising programs. From October 2008 to July 2011 (2 years 10 months) Manager, Marketing Programs @ Staples Directed integrated marketing communications and team. Led creation of marketing communications vehicles including promotions,sales tools, print collateral and online programs. Achievements include:- Managed Web site development from strategy and design to implementation and migration of 120+ co-branded microsites.- Assessed need and led cross-functional team of 100+ members in deploying new sales enablement portal (SAVO) serving community of 2,500+ users. Reduced deployment time by seven weeks following initial rollout; achieved six-month ROI of 1132% and high satisfaction rating from sales team.- Recipient of company's 2009 Easy Award (North American Delivery division) for SAVO implementation- Recognized as innovator in utilizing technology and online strategies to solve business problems and lead the way for company’s B2B divisions globally. From November 2006 to October 2008 (2 years) Director, Marketing @ Percussion Software Advanced rapidly though nine-year tenure, building new team and managing all marketing functions including marketing communications, product marketing, event management, Web marketing and pre-sales.Directed US and UK marketing teams and set global marketing objectives. Managed public relations agency.Achievements include:- Led Marketing department in creating campaigns that generated 43% of qualified opportunities for US and 16% of qualified opportunities for UK in 2006.- Increased public relations coverage by 80% in one year; responsible for 75% of company’s awards.- Managed industry relationships contributing 17% of annual revenue in ’03.- Elevated enterprise software product from obscurity to earning listings in top 3 analyst firm reports in 2005 - 2006.- Provided overall vision, direction, and management of company’s Web presence at; increased Web traffic by 25% through SEO program.- Directed 100+ tradeshows and multi-city seminars in 8 years.- Rebuilt marketing organization to serve two product lines. From January 2005 to November 2006 (1 year 11 months) Manager of Product Marketing & Product Marketing Representative @ Percussion Software Responsible for pre-sales team (4/98 - 12/99). Provided pre-sales support (6/97 - 4/98).Achievements include:- Managed over 50 worlwide seminars, generating $2.6M in new business revenue.- Performed key role in new product introduction in US/UK. From June 1997 to December 1999 (2 years 7 months) Software Developer @ Mc Cracken Financial Solutions Coded two modules of Investor Vision product.Programming languages included: Progress 4 GL, Powerbuilder and RPG. From September 1995 to June 1997 (1 year 10 months) Billerica, MAProduct Release Manager @ McCracken Financial Solutions Managed all facets of release process for sofware product. From September 1996 to June 1997 (10 months)

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In a nutshell

Caroline Michaud's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Caroline Michaud's Willingness to Change Jobs



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