I have over a decade of digital marketing experience as a strategic, “big picture” thinker with strong general management, team building and change management qualifications. I have led departments with millions in annual revenues during periods of explosive growth, as well as through periods of consolidation. I have a track record of pioneering and launching innovative, integrated
I have over a decade of digital marketing experience as a strategic, “big picture” thinker with strong general management, team building and change management qualifications. I have led departments with millions in annual revenues during periods of explosive growth, as well as through periods of consolidation. I have a track record of pioneering and launching innovative, integrated marketing and advertising programs that provided brands with a competitive advantage, produced additional revenue streams, and delivered measurable return on investment.
As a passionate seasoned online marketing professional, I have managed e-retail and e-learning businesses for BLINQ, Wirefly, FootSmart, FamilyEducation Network as well as advertising agencies like Performics (Publicis), 360i and HookMedia (now Media Contacts).
• eRetail/Ecommerce Expertise
• Digital Media Strategy
• Customer Acquisition Marketing: Search, Display, Affiliate, Re-targeting, Coupons, Contests
• Media Planning/Buying
• Social Media and Branded Content
• eCRM - Email Retention – Database Marketing
• Usability –Site Conversion, Mobile and Merchandising
• Cross-Functional Team Leadership
• Agency and Client Experience
• Budgeting / Contract Negotiation
VP, Ecommerce @ Set the vision and manage strategies to drive sales, customer value and profitability for BLINQ and BULQ.
BLINQ.com is retail's best kept secret. Tripled sales year-over-year for BLINQ.com through multiple programs across paid, earned and owned channels.
BULQ.com offers resellers a way to source smarter and sell better. Launched BULQ.com from scratch - conducting competitive research, listening to active buyers, and leading the branding efforts and sponsoring the site development and design. From January 2014 to Present (2 years) Washington D.C. Metro AreaDirector, UAE @ From January 2013 to July 2013 (7 months) Principal Consultant at LiquidThread @ From December 2011 to December 2012 (1 year 1 month) eConsultant @ From August 2011 to November 2011 (4 months) VP, Marketing, Wirefly @ From April 2007 to July 2011 (4 years 4 months) VP, Operations and Client Services @ From July 2004 to February 2007 (2 years 8 months) Director, Online Marketing @ From February 2001 to June 2004 (3 years 5 months) Director, Online Media @ From August 2000 to February 2001 (7 months) Director, Business Management @ From 1998 to 2000 (2 years)
Certificate @ Harvard University From 1998 to 2003 MA @ North Carolina State University From 1994 to 1996 BA @ Vanderbilt University From 1990 to 1994 Agnes Irwin Caroline Ernst is skilled in: SEM, Digital Strategy, SEO, Customer Acquisition, eCRM, Display Advertising, Mobile Devices, Cross-functional Team Leadership, Contract Negotiation, Social Media, PPC, Affiliate Marketing, Web Analytics, E-commerce, Content Marketing
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