Every business has content. Some of it’s working for them. Some isn’t. Either way, new content is created every day. I work with clients in a range of industries to define and create effective content that works and fulfills both business and audience needs. My experience includes over 10 years of content creation and management and marketing communications. I specialize in planning for the creation, repurposing, and migration of website content. Specialties: --Editorial strategies, including processes, style guides and calendars --Content audits and migration planning --Writing for natural language search optimization --Creating visual content (video, infographics) --Data analysis; bias for data-based decision making

Principal Content Designer @ I work with the experience design and product teams to define and shape the user experience of TurboTax. As a key design leader in the Intuit Consumer Group, I am responsible for driving the visual language that helps Americans make informed decisions about their taxes and their health care. From September 2012 to Present (3 years 4 months) Greater San Diego AreaSenior Content Strategist @ As part of the Pybop team, I worked with companies to develop, refine and present winning content strategies, brand-focused content and compelling user experiences. We used a combo of data analysis, user research, benchmarking, and content audits to inform content decisions and orchestrate exceptional content development. From February 2012 to June 2013 (1 year 5 months) Greater San Diego AreaIndependent Editorial Consultant @ From blogging and copywriting to video scripting and social media managing, I provided multimedia content development to new and existing Web properties. As a director of content projects for nearly a decade and a professional writer and editor for almost 20, I’ve crafted digital content for publishers, retailers, and the award-winning PBS. From February 2012 to June 2013 (1 year 5 months) Editorial Director @ I was responsible for the editorial strategy and operations of the leading consumer health assessment Web site. I managed a team of editors and producers, and supervised the production of daily site updates, email newsletters, social strategy and sponsored content packages. --Drove the planning, research, development, creation, optimization and metrics analysis of all content across highly integrated multimedia platforms and across multiple brand channels. --Served as the in-house expert on health conditions content, collaborating across the content team in planning and developing new and unique health service content and tools. --Worked closely with team to keep the brand at the forefront of content that was highly engaging, personalized and monetizable. --Wrote and edited highly engaging and credible health content for a general consumer audience. Promoted from Writer > Senior Writer > Director of Content > Editorial Director From October 2003 to February 2012 (8 years 5 months) Copywriter @ Developed creative and dynamic marketing copy -- online and print -- supporting a consistent brand identity and resulting in increased consumer awareness and sales. From 2002 to 2003 (1 year) Greater San Diego AreaAssistant Director, Online Communications @ Worked with PBS Interactive team and producers nationwide to develop and promote award-winning digital programming. From June 1998 to July 2002 (4 years 2 months) Washington D.C. Metro AreaResearch Associate @ From November 1995 to June 1998 (2 years 8 months) Information Specialist @ From 1994 to 1995 (1 year)

Master of Arts, Teaching @ Union College From 1992 to 1993 Bachelor of Arts, French @ Ithaca College From 1985 to 1989 Carol Valdez is skilled in: Content Strategy, Web Content, Digital Strategy, SEO, Editorial Strategy, Editorial Planning, Editorial Direction, Health, Content Development, Digital Media, Copywriting, E-learning, Health Education, Social Media, Editing