What I believe: 1. The Internet has created fascinating new opportunities for business, and consumers have more options and power than ever to influence, participate in and benefit from it. As businesses create more purpose-driven and collaborative models, even more disruption to existing companies will occur. 2. Small businesses are the fabric of our country's economy, and they drive the jobs, innovation and community bonds that we all seek. They need help to succeed and nothing is more rewarding to me than helping a small business/entrepreneur to reach a new goal or insight and gain a competitive edge (even if just temporarily), as well as provide better customer experiences. I'm an entrepreneurial thrill seeker, and build organizations and companies. I have a founder attitude, even when I join a business already underway or take over the reigns of a company or division. I love to discuss, strategize and invest in new ideas. My areas of expertise are business development, corporate development, technology and product strategy, marketing, sales and channel partner development. I've led many startup-to-growth companies to successfully pursue breakthrough business opportunities. I enjoy change, new challenges and executing on new ideas; always seek bright colleagues in fast-moving, high-growth environments, where the future is ambiguous and unclear; thrive on undertaking strategic and intellectual challenges; and have a strong preference for highly entrepreneurial team environments and continuously learning and growing. Specialties: Local Search & Online Marketing, Display, Video, SEM, SEO, Lead Gen, Ad serving, Programmatic, Email Marketing, Advertising, Direct Marketing, Social Media, Monetization, SaaS & Cloud Business Models, Interface Design and Usability, Web Design and Development, Enterprise Sales, Business Development, Channel Partners, Marketing & PR, Launching New Products into New Markets, Venture Capital & Private Equity Contacts

CXO @ From May 2015 to Present (8 months) Orange County, California AreaBoard Member @ From December 2013 to Present (2 years 1 month) Orange County, California AreaAdvisory Board @ From 2012 to Present (3 years) Orange County, California AreaCMO @ Founded in 2009, Payoff (www.payoff.com) is a technology-enabled, consumer-focused financial services company. Payoff builds transparent and empowering financial products with the customer’s best interest in mind. Payoff is backed by top tier venture capital firms and some of the most prominent individuals in financial services. From May 2013 to April 2015 (2 years) Orange County, California AreaVice President @ Led and launched new SaaS business at ReachLocal after acquisition of RealPractice From July 2012 to May 2013 (11 months) Orange County, California AreaAdjunct Faculty - School for Professional Studies @ Taught classes within the Business Major of the Adult Education Degree Program. Class was Organizational Concepts & Communication - focusing on effective communication, culture, learning styles, presentation skills, group dynamics and leadership. My subtitle for the class was "Life Skills 101". From August 2006 to December 2012 (6 years 5 months) CEO @ Had a blast building a fast-moving, disruptive and innovative company in the small business marketing software space. We have a great, growing team of caring, creative folks. We're finding new ways to make attorneys, health care professionals and other small businesses more effective and efficient in areas of marketing, customer acquisition, faster response, follow up and measurement. We were supported by great venture capital firm partners Rustic Canyon Partners and Miramar Venture Partners, and a number of angel investors from Southern California and other parts of the country. From October 2009 to July 2012 (2 years 10 months) Orange County, California AreaAdvisory Board @ Advised CEO and senior management on acquisition opportunities, partnerships, business deals and other happenings and strategy in the local marketing and media world. Company acquired by Reply! (www.reply.com). From October 2009 to June 2011 (1 year 9 months) San Francisco Bay AreaAdvisor @ Advised first time entrepreneur founder/CEO in areas of strategy, management and sales. Company was ultimately acquired and became part of Local.com. From 2010 to 2011 (1 year) Orange County, California AreaVice President, Business Development @ The company operates in the online advertising business and uses celebrity and sports endorsement talent to improve the engagement, brand impact and performance of online ad campaigns. From January 2009 to October 2009 (10 months) VP Corporate Development @ I focused on revenue, strategy, new technologies and products, business development, new partners and executing on overall vision. From July 2006 to January 2009 (2 years 7 months) Co-Founder @ Truverse is a next generation software solution for highly effective electronic communications. Our web application achieves the ultimate email communications goal of 100% relevant emails, delivered dynamically to each and every opted-in recipient. Recipients will stay engaged and involved if they have more control over email marketing and e-newsletters. From March 2005 to June 2006 (1 year 4 months) Senior Product Manager @ Led business side of integration of MessageRite/FrontBridge merger, worked with Sales, Marketing, Product Management, Business Development to continue sales continuity and prepare MessageRite services for rollout to FrontBridge direct, reseller and OEM channels. Managed email archiving, email continuity and secure email service lines. From July 2004 to March 2005 (9 months) Vice President, Sales & Marketing @ [Acquired by FrontBridge]Part of core management team helping to build a fast-growing software-as-service provider of messaging management solutions (spam, antivirus & content filtering; message archiving; compliance tools; business continuity & disaster recovery; browser-based access for search, retrieval and restoration of messages; legal discovery) From December 2003 to July 2004 (8 months) Director, Entrepreneur Association @ Largest student organization at the Anderson School with nearly 500 MBA members, we augment the entrepreneurial MBA curriculum with educational and experiential opportunities. From January 2003 to March 2004 (1 year 3 months) Summer Associate @ Led and developed a statistics-based regression model for real estate site selection for a pre-IPO portfolio company in retail sector. Model was implemented and used for many years. Also performed financial and operational due diligence of prospective investments. From July 2003 to September 2003 (3 months) Regional Sales Manager @ From October 2000 to May 2002 (1 year 8 months) Account Executive @ From March 1999 to October 2000 (1 year 8 months) Field Sales Trainer & Account Manager @ From June 1996 to March 1999 (2 years 10 months)

Carey Ransom is skilled in: Start-ups, Strategy, Entrepreneurship, Strategic Partnerships, Business Development, Online Marketing, Online Advertising, SaaS, Email Marketing, SEM, Management, SEO, Leadership, Product Management, Marketing