I believe that everything must have strategic planning to be executed successfully. My interest lies in creating a vibrant, relatable media presence that builds a loyal community of buyers. My passion is in the translation from data/algorithms to consumer behavior/psychology. I know how to make every cross-platform advertising dollar work for success with your brand and buyer
I believe that everything must have strategic planning to be executed successfully. My interest lies in creating a vibrant, relatable media presence that builds a loyal community of buyers. My passion is in the translation from data/algorithms to consumer behavior/psychology. I know how to make every cross-platform advertising dollar work for success with your brand and buyer conversions. I plan and execute events based on social responsibility initiatives and community involvement. My marketing efforts have been featured in International publications.
I am well versed in:
Email marketing campaigns as a primary contact method with buyers, as a sales funnel and as a product launch method
Digital marketing funnels including landing page split testing, social ads, and return flow via social media
Search engine optimization for social media and websites
Content marketing and content creation (including but not limited to blogs, sales copy, video campaigns, and branded graphics)
Analytics and providing metrics to determine ROI, engagement, and behavior flow
I research social media algorithms relentlessly. As a top .5% social media strategist & influencer (Twtrland) I endorse brands, products, and public figures to impact the digital world in a positive way for my own tribe of over 400,000. Dove, VH1, and MTV are just a few of the brands I've worked with. My social media marketing includes Facebook, Twitter, Instagram, Pinterest, Meerkat, Periscope, YouNow, Flickr, We Heart It, Vine, Keek, YouTube, LinkedIn, Reddit, Pheed, Stellar, Squishy and more.
Let's talk about what I can do for your business,
International Marketing Consultant & Community Specialist @ Crowdfire is the biggest Social Media Marketing product. Crowdfire is an extremely powerful product to get more targeted engagement and followers on Twitter and Instagram. Crowdfire intends to power connections that will help users achieve the social media goals they have - be it brand recognition, individual popularity, more sales, clients or fans. From June 2015 to Present (5 months) Mumbai Area, IndiaCo-Founder @ Cofounder for an adventure and luxury travel guide. The guide caters to wanderlust 20-somethings. It also features a "Keep It Local" promise and only features local businesses such as bakeries, fisheries, butchers, restaurants, and adventure companies. The guide also covers live events. The articles are written in an SEO and social media friendly short list style. While the website does not go live until December 2015 but the combined social media for the company exceeds 500,000 individuals making it the most followed travel blog to date. From July 2014 to Present (1 year 4 months) InternationalSocial Media Influencer @ Working with a variety of well-known brands such as Dove, VH1, MTV, FabFitFun, Daniel Wellington, Honest Kitchen. etc
Increase market awareness of brands or products amongst target markets
Increase awareness of brands or products within the influencer community
Write and edit sales copy to best engage with target market on social media
Promote products on a variety of social channels including Facebook, Twitter, LinkedIn, Tumblr and Vine
Create diverse media to engage target market including photo, graphic, and video content From January 2013 to Present (2 years 10 months) InternationalMarketing and Event Consultant @ Planning and executing events including charity fundraisers
Delivering marketing activity within the agreed budget.
Achieving frequent, timely and positive media coverage across all available media channels.
Managing all forms of social media and web development including building websites.
Seeking charities and projects within the community to foster community involvement and B2B & B2C relations
Coordination and support with the creation of online marketing campaigns in support of event or related brand promotional efforts. Such campaigns included: creation of landing pages, supporting email campaigns, social media promotions and SEO/SEM
Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company From March 2012 to Present (3 years 8 months) Marquette, MIDigital Marketing Strategist @ Red Jacket West is a collaborative elearning and media company providing untapped revenue opportunities with intellectual properties of rising and preeminent Thought Leaders of our time, including speakers, authors, coaches, consultants, and inventors."
Marketing and branding strategies for 50+ keynote speakers, authors, coaches, and thought leaders
Market research & insight for professionals in a broad spectrum of fields
Execute Digital Presence Audits based on newest information in algorithm changes across social media platforms
Strategize, create, and implement Facebook Ads, Twitter Ads, and Google Adwords campaigns including keyword targeting and re-targeting
Design and execute marketing campaigns for e-learning courses and Choose Growth
Marketing, promotion, and curation of the company blog
Curate buzz-worthy press releases & story pitches
Generate product excitement, organic following, and brand determined culture
Sales strategy consulting based on individual partner markets
Implementation of viral affiliate marketing system From January 2015 to June 2015 (6 months) Bend, OregonReality Television Cast Member @ Event Hosting
Actively promoting upcoming shows and one of the largest television networks worldwide via social media and press interviews
Modeling for advertisements
Promotions/ Sweepstakes: Initiated and executed cross-medium, multi-partner promotions.
Create multimedia content from images to video for social visual storytelling on social platforms. From March 2012 to March 2013 (1 year 1 month) Charleston, West Virginia Area
Digital Marketing Specialization @ University of Illinois at Urbana-Champaign From 2015 to 2015 Human Development @ West Virginia University Cara Parrish is skilled in: Social Media Marketing, Advertising, Social Media, Marketing, Marketing Strategy, Social Networking, Brand Awareness, Event Planning, Online Advertising, Customer Service, Public Relations, Event Management, Television, Public Speaking, Fundraising, Small Business Marketing, Nonprofits, Facebook, Online Marketing, Blogging, Email Marketing, Marketing Communications, SEO, Twitter, Management, Market Research, Brand Development, Strategy, Trade Shows, Strategic Planning, Digital Marketing, Entrepreneurship, Pinterest, Direct Marketing, Leadership