Alvin Ailey American Dance Theater
Public Relations Intern
January 2011 to May 2011
Greater New York City Area
Cohn Dutcher Associates
August 2010 to December 2010
Greater New York City Area
B&W Y-12 LLC
Administrative Assistant, Procurement Operations
August 2008 to August 2009
Oak Ridge, TN
The Times & Democrat
August 2007 to August 2008
Marketing Operations Manager
Search Marketing Manager
June 2018 to October 2020
Social Media Manager
June 2017 to June 2018
Goodwill Industries of Middle Tennessee, Inc.
Online Media Manager
April 2014 to June 2017
Greater Nashville Area
Corporate Communications Coordinator
October 2012 to January 2014
Pearl River, NY
Product Development Assistant
June 2011 to September 2012
National Archives II College Park MD
Archives Outreach Assistant
June 2007 to August 2007
•Drafted press materials including pitch letters, press releases and fact sheets•Documented daily press coverage of the organization•Researched media outlets for potential press coverage opportunities•Developed targeted media lists using Cision Point software •Assisted with special events and projects as needed •Drafted press materials including pitch letters, press releases and fact sheets•Documented daily press coverage of the organization•Researched media outlets for potential press coverage opportunities•Developed targeted media lists using Cision Point software •Assisted with special events and projects as needed
What company does Candace Newson work for?
Candace Newson works for Alvin Ailey American Dance Theater
What is Candace Newson's role at Alvin Ailey American Dance Theater?
Candace Newson is Public Relations Intern
What industry does Candace Newson work in?
Candace Newson works in the Automotive industry.
Public Relations Intern @ Alvin Ailey American Dance Theater •Drafted press materials including pitch letters, press releases and fact sheets•Documented daily press coverage of the organization•Researched media outlets for potential press coverage opportunities•Developed targeted media lists using Cision Point software •Assisted with special events and projects as needed From January 2011 to May 2011 (5 months) Greater New York City AreaPublicity Intern @ Cohn Dutcher Associates Cohn Dutcher Associates was a boutique PR firm that handled cultural and lifestyle clients, with an emphasis on classical musicians and the arts. •Implemented the agency’s first Facebook and Twitter accounts providing further digital presence •Drafted press releases for a variety of performing arts clients•Researched potential media leads and contacts •Documented and maintained records of daily press coverage•Updated press plans with media contact information From August 2010 to December 2010 (5 months) Greater New York City AreaAdministrative Assistant, Procurement Operations @ B&W Y-12 LLC •Editor of Procurement Operations department quarterly newsletter•Created fact sheets and brochures for public distribution•Coordinated East Tennessee Veterans’ Business Conference for over 400 attendees•Researched and organized information utilizing Microsoft Word, Outlook, Excel, Access, and PowerPoint •Obtained price quotes and processed subcontracts utilizing SAP •General administrative support From August 2008 to August 2009 (1 year 1 month) Oak Ridge, TNFeature Writer @ The Times & Democrat •Published 80+ articles relating to entertainment, leisure, lifestyle, travel, crime, and health topics•Developed story ideas that attracted a wider audience demographic•Maintained editorial relationships via email and phone From August 2007 to August 2008 (1 year 1 month) Orangeburg, SCMarketing Operations Manager @ Bridgestone Americas Search Marketing Manager @ Bridgestone Americas • Lead partnership with paid and organic search agencies, developing channel strategies that have historically driven 90 percent of all customer leads to Bridgestone stores• Serve as Bridgestone liaison, fostering relationships with partners Google and Bing• Define, monitor, track, and communicate KPI performance on a regular basisin order to translate analytics into action based insights• Support the broader marketing and field teams with highly targeted localand regional search campaigns• Develop strategies to optimize channel ROI by testing and analyzing keywordand ad copy usage driving traffic to landing pages• In partnership with Talent Acquisition, piloted Bridgestone Recruitment campaigns across paid and organic search resulting in a 40 percent increase in site traffic to BeBridgestone. com, 30 percent increase in applications & 22 percent increase in quality applications From June 2018 to October 2020 (2 years 5 months) Nashville, TNSocial Media Manager @ Bridgestone Americas • Responsible for planning, content and implementation of all BSRO social media campaigns which includes 2,200+ stores across five brands• Launched BSRO’s first social media Influencer campaigns which increasedbrand awareness, engagement and provided cost efficient means ofacquiring creative assets• Identified topics, helped develop, and reviewed content for FirestoneComplete Auto Care and Tires Plus blogs that aligned to business prioritiesand brand voice• Lead third party engagement center’s social media related customer serviceand internal escalation process From June 2017 to June 2018 (1 year 1 month) Nashville, TNOnline Media Manager @ Goodwill Industries of Middle Tennessee, Inc. • Developed, implemented and managed the organization's social media strategy and campaigns • Managed paid social media and Google Adwords campaigns• Maintained relationships with external vendors/partners including Pandora, Katz Digital, Hulu and Yelp• Identified and sustained relationships with local influencers to increase brand awareness• Actively participated in online conversations to foster audience engagement and respond to community inquiries• Reported monthly, quarterly and yearly performance for all online efforts (web sites and social media) • Translated concepts, ideas and documents into appealing online content• Developed and organize content for monthly internal and external newsletters• Worked cross functionally with other departments as a thought leader and representative of the marketing team From April 2014 to June 2017 (3 years 3 months) Greater Nashville AreaCorporate Communications Coordinator @ Infogroup • Managed and collaborated with marketing personnel company-wide to strategize and execute targeted public relations campaigns • Created and implemented Facebook campaigns, resulting in a 60% increase in followers • Implemented and utilized social listening tools to generate insights and create actionable reports • Created and managed content for corporate website & blog• Prepared effective creative content to support internal and external communications goals and objectives • Proofread copy for spelling, grammar, layout and execution of brand “voice” From October 2012 to January 2014 (1 year 4 months) Pearl River, NYProduct Development Assistant @ EB Brands •Approved product packaging artwork, dimensions, and logos in preparation for production•Daily communication with overseas suppliers to ensure accuracy of requisitions•Entered product price quotes into FileMaker Pro From June 2011 to September 2012 (1 year 4 months) Yonkers, NYArchives Outreach Assistant @ National Archives II College Park MD •Researched to develop the scope of the “Legacy of the Modern Civil Rights Movement” conference•Created press materials for the general public From June 2007 to August 2007 (3 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 3 month(s)
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