I work with a variety of search and display platforms, with responsibilities that include managing several digital marketing channels, providing analysis and reports to management, and working with key stakeholders to help improve the user journey. I have been fortunate enough to be on some great teams and have had the opportunity to buy media across a variety of channels. I love the digital marketing space for its wealth of data and sophisticated targeting. Having so many different means to analyze and segment our potential audience gives us incredibly opportunities to target and optimize our marketing efforts. I feel remarkably lucky to be in such an exciting field!

Acquisition Marketing Specialist | SEM, Display, Digital Marketing @ - Manage large scale paid search campaigns through AdWords, Bing Ads, & Yahoo! Gemini via Kenshoo across North America & Europe - Manage large scale native campaigns via Yahoo! Gemini across North America - Optimize campaigns based on ROI, CPA, or spend goals - Work with media strategists to develop new ad creative and media buying tests - Use Google Analytics to measure engagement metrics and provide additional campaign insight - Recurring performance reports to media strategy team and broader marketing organization - Perform media spend forecasts and volume estimates for major titles From May 2015 to Present (8 months) San Francisco Bay AreaSenior SEM Analyst @ - Manage large scale search and display campaigns using Adwords, Bing Ads, Facebook, and Yahoo! Gemini platforms. - Optimize campaigns to meet ROI and CPL goals through A/B testing. - Work closely with product team to develop display creative and new landing page tests. - Use in-house analytics tools and Adobe Omniture to provide additional insight into traffic trends and behaviors. - Recurring performance reports to senior management - Perform ad hoc analysis to provide volume estimates and revenue projections. From May 2013 to April 2015 (2 years) Greater Los Angeles AreaSEM/PPC Specialist @ Manage ad campaigns using Adwords, Bing Ads, and LinkedIn platforms. Convert efficiently on a regular basis with budgets of varying size Establish bidding strategies based on business goals and targets Bid and ad management/optimization on a regular basis to achieve maximum efficiency Create budget projections for potential clients Use Google Analytics and in-house tools for reporting and analysis From November 2012 to May 2013 (7 months) Digital Marketing Intern; Team Lead @ Collaborate in a team to formulate effective online marketing strategies for small chain Receive extensive training on social media marketing, including SEO Examine various search engine optimization strategies and tactics for small chain Analyze effective website lead generation tactics, including design principles Learn how to utilize Google Analytics to increase website productivity From November 2012 to March 2013 (5 months) Marketing Intern @ - Research and develop web content - Develop and implement SEO strategy for local marketing initiatives From November 2012 to December 2012 (2 months) Graduate Teaching Assistant @ - Instructed a class of twenty three students in research methodology - Instructed others in writing skills and critical analysis - Developed and determined curriculum for the following year as a member of steering committee - Designed the framework for a new course by developing new curriculum - Networked with staff for professional development - Received consistently high evaluations from students and faculty From 2010 to 2012 (2 years) Education Instructor @ - Provided educational instruction to youth by working with preexisting modules - Assessed student needs and developed individualized curriculum - Aided in managerial responsibilities - Involved in marketing the product to potential clients From October 2008 to August 2009 (11 months) Research Assistant @ - Evaluated and synthesized data based on key criteria - Presented data to potential partners - Collaborated with peers to identify key information and refine research goals From December 2007 to 2008 (1 year)

Master of Arts (M.A.), English Language and Literature, General @ University of California, Irvine From 2009 to 2012 Bachelor's degree, English Language and Literature, General @ University of California, Los Angeles From 2006 to 2008 Cameron Aroz is skilled in: Google Adwords, Google Analytics, SEM, Bing Ads, Lead Generation, Yahoo Ad Manager, Microsoft Office, Research, HTML, Analysis, Omniture, Keyword Research, Marketing, Web Analytics, PPC