Global Director, One-to-One Marketing @ Philips Electronics
BA, American Studies, Political Science @
Cal has led successful digital marketing and ecommerce programs for leading global consumer brands, including the Timex Group, Philips Electronics and Chrysler. He has been responsible for the strategic direction and creative implementation of digital brand and commerce programs, integrated across all platforms, including web, social, mobile, tablet and email marketing -- in over 75 countries. He
Cal has led successful digital marketing and ecommerce programs for leading global consumer brands, including the Timex Group, Philips Electronics and Chrysler. He has been responsible for the strategic direction and creative implementation of digital brand and commerce programs, integrated across all platforms, including web, social, mobile, tablet and email marketing -- in over 75 countries. He believes successful digital programs must deliver a kick ass experience starting with a solid understanding of what the customer needs -- at all stages of their journey with the brand. Simplicity is paramount. Cal’s programs are known for distilling complex brand and product strategies into stories that capture the essence of what consumers find relevant and compelling.
Social & mobile marketing
Building strong, profitable consumer & customer relationships
Database & email marketing
Developing global platforms that balance brand consistency with the need to deliver a relevant local experience
Head of Digital Marketing & eCommerce @ Deliver a consistent & compelling consumer experience that reinforces the equity in the Timex brand. At the same time, drive online sales on Timex.com and become the preferred vendor of our retail partner .com sites. From May 2008 to Present (7 years 8 months) Global Director, One-to-One Marketing @ Helped design and build the direct-to-consumer marketing programs for the consumer-facing divisions of Philips; with an emphasis on the online and data-driven programs.
Divided my time evenly between The Netherlands (Amsterdam, Amersfoort and Utrecht) and The U.S. (Stamford CT, NYC) From 1998 to 2007 (9 years) Senior Director, Sponsorship Marketing @ Responsible for acquiring high potential donors and sponsors, cultivating their loyalty and growing them to higher levels of involvement From 1994 to 1998 (4 years) Director of Marketing @ Built and managed CCC's first marketing and corporate communications department. Developed vertical marketing and sales support programs for each of the business units -- including integrated brand and product marketing communications. From 1989 to 1993 (4 years) VP, Management Supervisor @ Resonsible for the strategic direction and day-to-day account management of key Agency clients, including Fisher-Price (toys, juvenile products, infant products), Pepsi (new product development) and Mont Blanc. From 1986 to 1989 (3 years) VP, Account Supervisor @ Resopnsible for day-to-day account management for major consumer, financial services and B2B brands, including Goodyear, Ford, Texas American Bank. From 1977 to 1986 (9 years)
M.A., Political Science @ The College of William and Mary From 1976 to 1977 BA, American Studies, Political Science @ Colby College From 1971 to 1975 Cal Crouch is skilled in: SEM, Analytics, Digital Marketing, SEO, Relationship Marketing, Content Strategy, Display Advertising, Latin America, Email Marketing, Product Development, Retail, Digital Strategy, Integrated Marketing, Web Analytics, E-commerce
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