A proven marketing and advertising executive guiding and aiding clients to successfully conquer their goals and objectives using innovative strategies and tactics, while providing these services in a professional manner with a high degree of character and integrity. Specialties: Specializing in corporate partnership consulting, event marketing, property representation, celebrity integration, sponsorship activation and generating sales.

Director of Corporate Partnerships @ Monumental Sports & Entertainment is one of the largest integrated sports and entertainment companies in North America with one of the most diverse partnership groups in all of sports, owning and operating three professional sports teams – the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics. The company also owns and operates the Verizon Center, the premier sports and entertainment venue in the mid-Atlantic, based in the center of Washington, D.C., plus oversees the management of Kettler Capitals Iceplex, the Capitals’ state-of-the-art training facility for the Capitals, and George Mason University’s EagleBank Arena. Responsible for new business development and aggressively crafting and driving cross-platform revenue from corporate partners; presenting best-fit solutions. From December 2008 to Present (7 years 1 month) Publisher - Washington, DC @ The nations leading professional media resource that provides the corporate event community with intelligence about events, meetings, marketing, style, strategy and ideas and too, links clients with corporate event planners that are spending from an average of $30,000 to upwards of over $5,000,000 on their corporate related events like benefits, conferences, cocktail parties, corporate meetings, dinners, fashion shows, galas, trade shows, festivals and press conferences. Responsibilities included; securied revenue for print, online and event resources, aligned the company in the market with appropriate industry associations and insured that BIZBASH had a presence at events, developed marketing initiatives, positively reached and penetrated the corporate event community. From September 2007 to December 2008 (1 year 4 months) Managing Member @ A privately held national sports & entertainment marketing and consulting agency owned and operated by Bruce Zalbe, focused on corporate consulting, celebrity marketing, event marketing and property representation. Responsibilities included: - Negotiated and secured strategic alliances with select companies to partner on projects that ultimately yielded new revenue streams - Built a portfolio and acquired rights to access and sell 1,700+ name athletes and celebrities representing the sport, music, film, literary, fashion and broadcast industry, comprising such notables as NHL “MVP” Alex Ovechkin, Super Bowl Champion Joe Theismann, Head Coaches Herm Edwards and Brenda Frese, Deborah Norville and Jeanette Lee for integration into marketing, advertising, public relations and entertainment campaigns. - Researched, recommended and bought corporate partnership packages with professional leagues and teams, media, facilities, venues, properties and governing bodies From June 2002 to December 2008 (6 years 7 months) Managing Partner @ A national sports and entertainment marketing agency jointly owned by Z Entertainment LLC and Treseler Marketing & Business Development, specializing in the disciplines of corporate consulting, event marketing, property representation, celebrity integration and sponsorship activation. From July 2005 to May 2008 (2 years 11 months) Senior Marketing Executive @ Part of The Interpublic Group of companies, Octagon is a pioneer and leader in the sport & entertainment industry with over 42 offices in 19 countries specializing in athlete representation, corporate consulting, event management, property representation and licensing & merchandising. From June 2000 to June 2002 (2 years 1 month) President @ A national sport and entertainment marketing and consulting agency owned and managed by Bruce Zalbe to provide clients with professional sponsorship related services. Provided clients and prospects with strategic access to marquis events, stadiums, arenas, teams, leagues and media channels; tapped cooperative marketing dollars from client’s vendors to support programs; enhanced the ADT Security Services account from a locally retained relationship to national representation including more than 75 markets around the country, generated creative and design execution, inclusive of conceptual development and copy writing; planned, bought and placed media; supervised the activation of all sponsorship contracts; presented partnership investment plans of up to $20,000,000; developed 32 new corporate partnerships for the PGA Tour and secured 72 Clients and formulated alliances with more than 70 Properties. From October 1994 to June 2000 (5 years 9 months) General Sales Manager @ Served with the marketing and media sales division of the company, selling radio, television, print, arena signage, promotions, corporate hospitality, licensing and more to prospective sponsors. Responsibilities included; overseeing the daily marketing and advertising sales activities for the Baltimore Arena, Washington Warthogs, NBA Washington Bullets, NCAA Georgetown Hoyas, NHL Washington Capitals, Patriot Center, TicketMaster and USAir Arena; managing and directing a staff of more than (70) individuals; leading a marketing committee for the City of Baltimore and generating corporate support from (60) companies, raising over $400,000 to bring the NFL back to the Baltimore market and personally billing more than $10,000,000 in new business via 85 companies including, but not limited to: Abbott Laboratories, AMC Theaters, Coors Brewing Company, CVS/Pharmacy, Hillshire Farm, Hooters, Kellogg’s, Meineke, Sharp Electronics and Wendy’s. From June 1987 to October 1994 (7 years 5 months)

Bachelor of General Studies, Advertising @ University of Maryland College Park From 1981 to 1985 Bruce Zalbe is skilled in: Sports Marketing, Event Management, Event Planning, Sponsorship, Integrated Marketing, Marketing Communications, Public Relations, Social Media Marketing, Sponsorship Sales, Advertising, Relationship Marketing, Marketing Strategy, Social Media, Media Relations, Sports