Product Marketing Specialist @ Manage global tradeshow and event strategy, tactical planning, and logistics for 60+ events a year. Set and execute communications strategy for product launches for new and existing desktop, web, and mobile applications. Develop marketing messaging for advertisements, collateral, articles, press releases, email communications, social media, videos, and tradeshow graphics. Set and execute social media campaigns and track customer interaction. Project manager of annual international user conference. Responsible for reporting and management of marketing budget. Other contributions include brand management and review of all marketing and sales materials. manage community investments for business area. From April 2014 to Present (1 year 5 months) San Diego, CABeachbody Online Fitness Coach @ Create and manage social media profiles. Set and execute strategy across social media accounts. Systematically test new channels and methods to better reach and engage target audience. Create competitions to drive customer interaction and maintain current customer base. Utilize content management system to schedule social media posts and analyze interactions and ROI. From December 2014 to Present (9 months) San Diego, CAMarketing Coordinator @ •Develop marketing messaging for advertisements, collateral, articles, press releases, email communications, social media, videos, and tradeshow graphics •Spearhead print and online advertising efforts including negotiations and placement of inserts in domestic and international publications. •Lead the social media outlets for the Geospatial eXploitation Products (GXP); create social media campaigns, generate content (tweets, Facebook posts), and track customer interaction. •Established and implemented a process for pre-event meetings with team to develop event strategies, define goals, and set measurable standards of success. •Project Manager for the International User Conference; 4-day conference for 300 customers and sales leads; managed details from concept to completion; negotiated contracts, created and managed teams, executed event onsite •Develop email campaigns and communications to drive event registration. Author email content. Edit email communications in HTML. •Edit website content in WordPress content management system as needed. •Improved and manage public release approval process for marketing and editorial content, facilitate executive and customer interviews, content generation for press releases. POC for GXP business line-specific marketing communications, act as liaison with corporate communications team and editorial partners. •Managed global trade show and event strategy and logistics for 60+ events per year; including: contract negotiations, design production, graphics creation, registration, staffing, show services, and post-show metrics; tools used include Google Calendar, Outlook/Exchange, Exhibit Force, and RegOnline. •Responsible for management and reporting of overall marketing budget From August 2011 to April 2014 (2 years 9 months) San Diego, CAPublic Relations Intern @ •Drafted pitch letters to media outlets to attract media coverage on important Pepperdine happenings. •Wrote copy for media alerts and news releases. •Created and managed media lists in Cision and Vocus media contact database applications. •Compiled and maintained files of press clippings and media coverage of Pepperdine. From August 2010 to May 2011 (10 months) Personalities Intern @ •Drafted pitch letters to celebrity clients regarding placements, campaigns, or appearance opportunities. •Drafted pitches and press releases. •Responsible for compiling and maintaining hard and softcopy press kits for clients, including any media or press coverage. •Acted as on-site media facilitator at high-profile Activision event at Staples Center. Responsible for receiving media contacts, organized meetings between press and celebrity clients. •Selected as group leader for internal Audi PR campaign contest. Created project timeline, managed team resources and tasking. Presented group work to Audi account representatives and internal executive management. Awarded first place. PR campaign ideas were ultimately implemented by Audi in their marketing. From June 2010 to August 2010 (3 months) West Coast Media Coordinator (Internship) @ The UnYted Project is an initiative targeted toward generation Y females to increase awareness about the negative depiction of women in the media. As West Coast Media Coordinator: •Identified West Coast media outlets with female generation Y demographic through media research. •Pitched editorial content to media. •Managed comprehensive database of media contacts. •Crafted bi-monthly email newsletters to media to urge widespread awareness and interest in campaign. •Participated in UnYted Project launch: Planning and successful execution of red-carpet media event, responsible for on-site event logistics. Acted as on-site facilitator between press and executive management for interviews. From January 2010 to May 2010 (5 months) Head Camp Counselor and Executive Assistant @ •Supervised ten-person team of counselors and volunteers, responsible for daily scheduling and tasking •Developed daily gymnastic routines for instructors as well as innovative activities for campers, selected weekly camp themes •Communicated directly with prospective camper’s parents addressing key questions and concerns •Created weekly email newsletter •Acted as administrative support for executive management as needed From May 2009 to August 2009 (4 months)
BA, Public Relations; Rhetoric and Leadership @ Pepperdine University From 2007 to 2011 Public Relations @ Pepperdine University Brittany P. Tomlinson is skilled in: Public Relations, Press Releases, Event Management, Promotions, Facebook, Trade Show Management, Internal & External..., Trade Shows, Leadership, Internal Communications, Social Media, Copywriting, Digital Marketing, Marketing Communications, Email Marketing, Web Content Management, Social Media Marketing, Editing, Advertising, Public Speaking, Event Planning, Social Networking, Marketing