I have a thorough experience with integrated communication and relationship marketing across markets – especially on the English and the Nordic markets. I have worked with at broad range of industries at agencies but with special focus on companies with large customer databases and an international focus. Since 2002 my primary focus has been the marketing of financial products and services – now at the Danske Bank Group. My competencies include: • Development of international marketing plans including budget allocation • Development of International marketing strategies (BtC and BtB) with focus on improving image, customer satisfaction, profitability per customer along with reduction of churn. • Marketing sparring partner for local marketing staff incl. best practice identification. • Planning and development of marketing concepts to be implemented at multiple markets. • Automation of customer communication through campaign system. Concepts based on customer behaviour (trigger based), customer lifecycle and product life cycle. • Integration of all marketing channels • Briefing of agencies. • Evaluation of concepts to optimize ROI and identifying best practice cases, which can be implemented in remaining markets if relevant. • Development and implementation of Customer Programme to more than 1 million customers.

Nordic Head of Dialogue Marketing, BtC @ From May 2015 to Present (6 months) CopenhagenHead of Marketing, Personal Banking Denmark @ Developing and driving marketing strategy / Focus on improving customer satisfaction and increasing share of wallet / Development of customer communication across multiple channels / Acquisition / Liasing with stakeholders / Best practice sharing across markets / Teamleader of 5. From November 2014 to April 2015 (6 months) Copenhagen Area, DenmarkMarketing Manager / CRM Marketing Manager, International Marketing, BtC @ Marketing responsible of Danske Banks Customer Program CRM Marketing responsible, Denmark Marketing responsible of the Private Banking segment in Denmark MarCom lead of MasterCard concepts and campaigns internationally From February 2014 to November 2014 (10 months) Key Account (Marketing) Manager for Danske Bank Finland, International Marketing, Personal (BtC) @ Primary marketing contact for the Finnish market. Responsible for development of joint marketing plan, budget allocation, development of integrated marketing activities along with supporting the local team reaching the marketing objectives. And 1:1 Manager for Danske Bank Denmark and Private Banking (International) From February 2013 to January 2014 (1 year) CRM Chief Consultant, International Sales and Marketing, BtC @ The launch of Danske Bank’s Customer Programme; Responsible for the development and implementation of the direct customer communication to approx. 2 million customers through multiple channels. From June 2012 to February 2013 (9 months) Copenhagen Area, Capital Region, DenmarkCRM Chief Consultant, Group Marketing, BtC & BtB @ Development of direct marketing and relationship marketing in Denmark, Norway, Sweden, Finland, Ireland and N. Ireland. Focus on retention of existing customers and acquisition of new customers. Reduction of churn along with improving customer satisfaction. Strategy and concept development cross countries. From March 2007 to June 2012 (5 years 4 months) Copenhagen Area, DenmarkAccount Director @ Direct Marketing and Online agency. Clients: Fritz Hansen, Nordania Leasing, Dan-aktiv and Maersk. From 2006 to 2007 (1 year) Copenhagen Area, Capital Region, DenmarkSenior Account Manager @ Direct Marketing & CRM Agency. Clients: Danske Bank, Realkredit Danmark, Danica Pension, MagasinKort and Synoptik. From 2002 to 2006 (4 years) Copenhagen Area, Capital Region, DenmarkAccount Director @ Direct Marketing agency. Clients: Procter & Gamble (Pampers) and Statoil Premium Club Plus. From 1999 to 2002 (3 years) Copenhagen Area, Capital Region, DenmarkAccount Manager @ Integrated marketing agency focusing on the IT and Telecoms industry. Clients: Adobe, Unisys and Cisco. From May 1996 to May 1999 (3 years 1 month) London, United Kingdom

IDM (Institute of DM) diploma Direct Marketing, Direct Marketing @ Kingston University From 1997 to 1998 MSc., International Marketing @ London South Bank University From 1994 to 1996 BA Hons, Business Administration @ London South Bank University From 1993 to 1994 Market Economist, International Marketing @ Odense Business College From 1991 to 1993 Primarily maths & physics @ Mulernes Legatskole From 1987 to 1990 Britt Abildgaard is skilled in: International Marketing, Relationship Marketing, CRM, Direct Marketing, 7 years in England, Permission Collection, BtC, BtB, Private Banking, Daily team management -..., Financial Industry, Email channel..., Online and offline..., Integrated Marketing, Customer Focused..., Optimization of ROI, Acquisition and..., On-line, Segmentation, Direct Mail, Customer Retention, Financial Services, Strategy, Marketing, Email Marketing, Marketing Communications