I have generated over $200 Million in new business for Fortune 500 Co's and Start-Ups. My expertise is deep ranging across Consumer and B2B industries from new business development, sales, product development, and marketing across diverse industries including: digital media, consumer packaged goods, media and entertainment, direct marketing, market research and web-based businesses. I am highly skilled in identifying opportunities, creating new revenue streams and positioning companies for sustainable global growth. I am a strong operator in early stage Start-Up companies from launch to pivot to mergers to sale to integration. I also have a history of creating success in the big data text mining and social media listening and analytics category. I have built, merged, sold, integrated and remained a key leader for 3 Start-Ups over a 7-year period. ** Joined a start-up social media data mining company in the middle of the recession with no existing sales, product or defined markets and helped grow it to $5 Million in sales within 3 years which was then ultimately acquired by the world’s largest research company (Nielsen). ** Turned around an unprofitable book publishing business into a multi-million cash cow that also fueled 10% in new magazine subscriptions (Sports Illustrated). ** Launched the 1st in-house licensing program for the magazine division with almost zero-out-of- pocket costs and generated almost $4 Million in revenue (Time Inc/Time Warner). Specialties: Business Development, Marketing, Sales, Go to Market Strategies, Digital Media, Social Media, Partnerships, Alliances, Product Development, Sports Marketing, Kids/Tween Marketing, Licensing, Innovation, Business Building, Start-Ups, Business Plans, Channel Expansion, Thought Leadership, Identifying and Creating New Revenue Streams, Direct Marketing, Problem Solving

Managing Director @ Provide digital strategy, consulting and advisory services to early-stage companies and larger established organizations. Areas of focus include revenue and profit acceleration, marketing, business development, sales strategy and implementation, and product strategy and evolution. Recent Clients include: • Repucom - sports and media business intelligence • ListenFirst Media - cross-channel analytics • Affectiva - ad effectiveness neuro-research • LOZO – digital couponing and shopper marketing data firm • Betterific - crowd-sourcing product ideation • Scientific.ly – image recognition analytics • Swagbucks - digital and mobile loyalty • Signals Group - big data mining for new product development • Sticky - eye tracking engagement From March 2013 to Present (2 years 8 months) Greater New York City AreaVice President / Industry Leader @ SUMMARY: Business leader focused on social and digital media, identifying and maximizing sales, developing new partnerships, and defining strategies for development and growth for multiple industry verticals. Frequent speaker at multiple leading conference events. Led team of 5 direct reports and 6 indirect. HIGHLIGHTS: ** Grew sales 120% annually for 3 consecutive years; recruited and led the company's 1st sales team and directed 7 different vertical practices. ** Selected by President/CEO and company Chairman to work on acquisitions due diligence; led efforts in US for European acquisition resulting in a 20% lower valuation. ** Co-Led 24 thought leadership pieces including WikiLeaks, Credit Card Act, Bed Bug Epidemic, Bank Transfer Day, Community Banking and the Sub-Prime fallout. From August 2007 to February 2013 (5 years 7 months) New York, NYVice President, Channel Development (Multiple Industry Verticals) @ SUMMARY: Promoted to build strategic partnerships, drive new revenue channels and create strategic long term vision. Designed and implemented sales and business development functions and architected training programs. HIGHLIGHTS: ** Identified and negotiated business alliances with companies including, CNN.com, Better Business Bureau (BBB), Ketchum Communications, 4 A’s (Advertising Agency Association of America), VMS, Mintel CompereMedia & Omnicom Group. ** Initiated and closed deals with leading Fortune 500 companies & agencies: American Express, Allstate, AT&T, Bank of America, Colgate, Coca-Cola, Cingular Wireless, Lilly, M&M Mars, Novartis, Nokia, PepsiCo, Porsche, Royal Caribbean, Samsung, Southwest Airlines, Unilever, Vanguard and Visa. From 2003 to 2007 (4 years) Cincinnati, OHVice President, Sales @ SUMMARY: Ventured-backed Start-Up that provided social media software (SaaS), custom analytics and consulting services. Hired as the 20th employee; company eventually grew to 120 employees. Member of Senior Management. HIGHLIGHTS: ** Grew the social media arm from $0 to $5MM in 3 years; joined the Start-Up social media sector during the recession with no existing sales, product or defined markets. ** Recruited, built and trained team of 7 in 9 months. From 2000 to 2002 (2 years) Cincinnati AreaDirector, New Business Ventures @ SUMMARY: Identified and launched new business to create new revenue streams. Key member of management team with full profit & loss responsibility for all marketing and new business development activities for this $50MM business. HIGHLIGHTS: ** Envisioned and created 7 different spinoff businesses to expand the brand to generate Millions in revenue for Time Warner. **Generated 40% of profits for the entire Sports Illustrated For Kids franchise; increased profit for 4 consecutive years at a rate of 30% per year. ** Increased total books business 200% in 4 years, achieving volume growth from 1 million to 3 million units. ** Launched the Sports Illustrated For Kids television show with promotional and advertising campaigns generating $5M in media value and 320+ million impressions; became top rated program on CBS’s Saturday morning line-up. From 1993 to 2000 (7 years) New York, NYNew Products Manager @ Leading Provider of Exercise Videos including Buns of Steel, Dancin Grannies, Gilad and Tami Lee Webb. Co sold to Warner Video. Led new fitness product efforts, marketing and strategic plan development, media planning, direct response advertising development, agency management and market research for this $20M business. From 1992 to 1993 (1 year) New York, NYAsst/Assoc/Brand Mgr @ Progressive roles in marketing management within the $80MM hair care and $40MM infant feeding businesses. Led two successful $10M new product launches and managed a cross-functional team of 8. From 1988 to 1992 (4 years) Stamford, CT

BS Economics, Marketing @ University of Pennsylvania - The Wharton School From 1984 to 1988 Bachelor of Science (B.S.), Economics + Marketing @ Wharton School, University of Pennsylvania From 1984 to 1988 Central High SchoolMelton Brian Schlessinger is skilled in: Direct Marketing, Start-ups, Social Media, Product Development, Marketing, Partnerships, Business Development, Business Alliances, New Media, Licensing, Sports Marketing, Business, Customer Insight, Analytics, Market Research, Competitive Analysis, Advertising, Digital Marketing, Strategy, Digital Strategy, Integrated Marketing, Marketing Research, Online Advertising, Strategic Alliances, Social Media Measurement, SaaS, New Business Development, Digital Media, Solution Development, CRM, Strategic Planning, Mentoring, B2B, Cross-functional Team..., Management, Sales, Account Management, Leadership, P&L Management, Business Planning, Segmentation, Go-to-market Strategy, Media Planning, Marketing Management, B2B Marketing, Sales Process, Sales Management, Executive Management, Market Analysis, Lead Generation